TTLV: Printed newspapers in the Mekong Delta on the issue of building brands for local agricultural products.

1. Student's full name: Tran Thao Nguyen 2. Gender: Female

3. Date of birth: December 7, 1994

4. Place of birth: Tan Thanh, Ca Mau

5. Decision No. 3617/2018/QD-XHNV dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process:

7. Thesis title: Printed newspapers in the Mekong Delta and the issue of building brands for local agricultural products.

8. Major: Journalism; Code: 832 0101.01 (UD)

9. Scientific supervisor: Dr. Pham Thi My, Editor-in-Chief of the Journal of Health and Environment

10. Summary of the thesis results:

In Chapter 1, the author clarified the relevant theoretical basis, including the concept, role, and requirements for building brands for local agricultural products in print media in the Mekong Delta.

Chapter 2 of the thesis surveys the organizational structure, content, and methods of promoting local agricultural product branding in three print newspapers in the Mekong Delta (specifically, through the newspapers of Ca Mau, Bac Lieu, and Kien Giang), with the survey period from January 2017 to December 2019. These are three of the 13 provinces in the Mekong Delta with many similar conditions. The thesis highlights the current situation and challenges facing the promotion of agricultural product branding in the Mekong Delta through the three aforementioned newspapers. The thesis compares the communication on branding in the three newspapers, thereby evaluating the successes, limitations, and causes affecting the promotion of agricultural product branding in print newspapers in the Mekong Delta.

Chapter 3, based on the evaluation results and comprehensive survey from practical experience, presents solutions and recommendations (from both farmers and businesses) and coordination between media outlets and specialized agencies to improve the effectiveness of promoting agricultural product branding in three newspapers.

11. Practical applications: (if any)

12. Future research directions: (if any)

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thao Nguyen 2. Sex: Female

3. Date of birth: December 7, 1994 4. Place of birth: Tan Thanh, Ca Mau

5. Admission decision number: 3617/2018/QD-XHNV, Dated December 4, 2018

6. Changes in academic process:

7. Official thesis title: Newspaper printed in the Mekong Delta with the problem of branding local agricultural products

8. Major: Journalism 9. Code: 832 0101.01 (UD)

10. Supervisors: Dr. Pham Thi My, Editor-in-chief of Health and Environment Journal

11. Summary of the finding of the thesis:

In chapter 1, the author has clarified related rationale such as concepts, roles and requirements for branding local agricultural products in the Mekong Delta print newspaper.

In Chapter 2, the thesis conducted a survey on the organizational structure, content and form of propaganda about building brands of local agricultural products of 3 newspapers in the Mekong Delta (specifically, via 3 newspapers Ca Mau, Bac Lieu, Kien Giang) with the survey time from January 2017 to December 2019. These are 3 out of 13 provinces in the Mekong Delta with many similar conditions. The thesis has stated the current situation and the problem posing for the propaganda of agricultural product brands in the Mekong Delta through the three above-mentioned newspapers. The thesis has compared the communication on branding issues in 3 newspapers, from there, evaluating the successes, limitations and the causes affecting the propaganda to build branding agricultural products on the printing press in the Mekong Delta.

In Chapter 3, based on the results of assessment, survey synthesized from practice, The thesis has raised solutions and recommendations (both farmers and businesses) and the coordination between press agencies and agencies specialized for the propaganda of agricultural product brands in 3 newspapers to be more effective.

12. Practical applicability, if any:

13. Further research directions, if any:

14. Thesis-related publications: