TTLV: Mekong Delta printed newspaper on the issue of branding local agricultural products

1. Student's full name: Tran Thao Nguyen 2. Gender: Female

3. Date of birth: December 7, 1994

4. Place of birth: Tan Thanh, Ca Mau

5. Decision on recognition of students No. 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:

7. Thesis topic: Printed newspapers in the Mekong Delta with the issue of building brands for local agricultural products

8. Major: Journalism; Code: 832 0101.01 (UD)

9. Scientific advisor: Dr. Pham Thi My, Editor-in-Chief of Health and Environment Magazine

10. Summary of thesis results:

In chapter 1, the author clarified the related theoretical basis such as concepts, roles and requirements for the issue of building local agricultural product brands in the Mekong Delta printed newspapers.

In Chapter 2, the thesis conducts a survey on the organizational structure, content and form of propaganda on the issue of building local agricultural product brands of 3 printed newspapers in the Mekong Delta (specifically through 3 newspapers Ca Mau, Bac Lieu, Kien Giang) with the survey period from January 2017 to December 2019. These are 3 out of 13 provinces in the Mekong Delta with many similar conditions. The thesis has outlined the current situation and issues arising in the propaganda on agricultural product brands of the Mekong Delta through the 3 newspapers mentioned above. The thesis has compared the communication on the issue of branding in the 3 newspapers, thereby evaluating the successes, limitations and causes affecting the propaganda work on building agricultural product brands in printed newspapers in the Mekong Delta.

In Chapter 3, based on the results of the assessment and survey synthesized from practice, the thesis has proposed solutions and recommendations (for both farmers and businesses) and coordination between press agencies and specialized agencies so that the propaganda on the issue of agricultural product brands in 3 newspapers can be more effective.

11. Practical application: (if any)

12. Further research directions: (if any)

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thao Nguyen 2. Sex: Female

3. Date of birth: December 7, 1994 4. Place of birth: Tan Thanh, Ca Mau

5. Admission decision number: 3617/2018/QD-XHNV, Dated December 4, 2018

6. Changes in academic process:

7. Official thesis title: Newspaper printed in the Mekong Delta with the problem of branding local agricultural products

8. Major: Journalism 9. Code: 832 0101.01 (UD)

10. Supervisors: Dr. Pham Thi My, Editor-in-chief of Health and Environment Journal

11. Summary of the finding of the thesis:

In chapter 1, the author has clarified related rationale such as concepts, roles and requirements for branding local agricultural products in the Mekong Delta print newspaper.

In Chapter 2, the thesis conducted a survey on the organizational structure, content and form of propaganda about building brands of local agricultural products of 3 newspapers in the Mekong Delta (specifically, via 3 newspapers Ca Mau, Bac Lieu, Kien Giang) with the survey time from January 2017 to December 2019. These are 3 out of 13 provinces in the Mekong Delta with many similar conditions. The thesis has stated the current situation and the problem posing for the propaganda of agricultural product brands in the Mekong Delta through the three above-mentioned newspapers. The thesis has compared the communication on branding issues in 3 newspapers, from there, evaluating the successes, limitations and the causes affecting the propaganda to build branding agricultural products on the printing press in the Mekong Delta.

In Chapter 3, based on the results of assessment, survey synthesized from practice, The thesis has raised solutions and recommendations (both farmers and businesses) and the coordination between press agencies and agencies specialized for the propaganda of agricultural product brands in 3 newspapers to be more effective.

12. Practical applicability, if any:

13. Further research directions, if any:

14. Thesis-related publications: