Information on the thesis "Awareness, attitudes and behaviors of people through the campaign 'Vietnamese people prioritize using Vietnamese goods' (Case study of Nga Tu So ward - Thanh Xuan district and An Thuong commune - Hoai Duc district - Hanoi)" by graduate student Nguyen Thi Ha Giang, majoring in Sociology.
1. Student's full name: Nguyen Thi Ha Giang
2. Gender: Female
3. Date of birth: August 10, 1984
4. Place of birth: Cong Hoa Commune, Chi Linh District, Hai Duong Province
5. Decision No. 1528/QD-XHNV-KH&SDH dated October 14, 2009, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: Change of thesis title according to Decision No. 1329/QD-SDH dated December 26, 2012, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
- Previous thesis title: People's attitudes towards the "Vietnamese people prioritize using Vietnamese goods" campaign (through a case study in Hanoi)
- New research topic: Awareness, attitudes, and behaviors of the people through the campaign "Vietnamese people prioritize using Vietnamese goods" (Case study of Nga Tu So ward - Thanh Xuan district and An Thuong commune - Hoai Duc district - Hanoi)
7. Thesis Title: Awareness, Attitudes, and Behaviors of the People through the Campaign "Vietnamese People Prioritize Using Vietnamese Goods" (Case Study of Nga Tu So Ward - Thanh Xuan District and An Thuong Commune - Hoai Duc District - Hanoi)
8. Major: Sociology; Code: 60.31.30
9. Scientific supervisor: Assoc. Prof. Dr. Vu Hao Quang, Institute for Social Opinion Research – Central Propaganda Department
10. Summary of the thesis results:
The research and investigation process of this study has clarified the awareness, attitudes, and behaviors of the people regarding the "Vietnamese people prioritize using Vietnamese goods" campaign, based on research conducted in Nga Tu So ward - Thanh Xuan district and An Thuong commune - Hoai Duc district - Hanoi. From this, several recommendations are proposed to improve the effectiveness of the "Vietnamese people prioritize using Vietnamese goods" campaign. Specifically:
To understand people's perceptions of this campaign, the significance of using Vietnamese goods; people's attitudes towards the campaign; and changes in people's behavior when choosing goods.
Analyze the factors influencing people's perceptions, attitudes, and behaviors through this campaign: communication methods, demographic factors, and the goods market.
With the aim of improving the effectiveness of the campaign, several recommendations are proposed based on the following aspects: from the campaign steering committee, businesses producing Vietnamese goods, small traders, the public, and management agencies.
11. Practical applications:
This study offers several recommendations to help managers find solutions to improve the effectiveness of the "Vietnamese people prioritize using Vietnamese goods" campaign.
In addition, this topic can serve as a reference for undergraduate and graduate students in sociology, as well as anyone interested in the "Vietnamese people prioritize using Vietnamese goods" campaign.
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
Student's name: Nguyen Thi Ha Giang
Gender: Female
Date of birth: 10th August 1984
Place of birth: Cong Hoa Commune, Chi Linh District, Hai Duong Province, Vietnam.
Decision number: 1528/QD-XHNV-KH&SDH dated October 14th, 2009 of Rector of College of Social Sciences and Humanities, Vietnam National University, Hanoi.
Changes in Academic Training Process: Change thesis title with decision number 1329/QD-SDH dated December 26th, 2012 of Rector of College of Social Sciences and Humanities, Vietnam National University, Hanoi.
Old thesis title: Vietnamese people's attitude toward the campaign “Vietnamese people use the products made in Viet Nam” (Case study in Ha Noi).
New thesis title: Vietnamese people's knowledge, attitude and behavior after the campaign “Vietnamese people use the products made in Vietnam” (Case study in Nga Tu So Ward – Dong Da District and An Thuong Commune – Hoai Duc District – Ha Noi).
Thesis title: Vietnamese people's knowledge, attitude and behavior after the campaign “Vietnamese people use the products made in Vietnam” (Case study in Nga Tu So Ward – Dong Da District and An Thuong Commune – Hoai Duc District – Ha Noi).
Major: Sociology 9; Module Code: 60.31.30
Supervisor: Assoc. Prof. Vu Hao Quang – Institute for Public Opinion Research.
Brief summary of the thesis:
Investigation and research processes have clarified the significant people's knowledge, attitude and behavior after the campaign “Vietnamese people use products made in Viet Nam” basic on study in Nga Tu So Ward – Dong Da District and An Thuong Commune – Hoai Duc District – Ha Noi. Thereby recommending several solutions to enhance operation efficiency of the campaign “Vietnamese people use the products made in Viet Nam”.
Find out Vietnamese people's knowledge about this campaign, the meaning of Vietnamese people use products made in Vietnam; people's attitude throught this campaign; the changes in choice products people's behavior.
Analysis of the factors affecting people's knowledge, attitude and behavior toward this campaign: method of communication, personal characteristics, commodity.
In order to improve operational efficiency of this campaign, some solutions are suggested: the steering committee campaign, Vietnamese enterprises, small enterpreneurs, people, management agencies maket.
Pragmatic applicability
Thesis makes some recommendations to help managers, policy makers have solutions to enhance operation efficiency of the campaign "Vietnamese people use products made in Vietnam".
In addition, the results of this research could be an useful references for university students, graduated students of sociology as well as those interested in the issue of the campaign.