Thesis information "People's awareness, attitudes and behaviors through the campaign "Vietnamese people prioritize using Vietnamese goods" (Case study of Nga Tu So ward - Thanh Xuan district and An Thuong commune - Hoai Duc district - Hanoi)" by HVCH Nguyen Thi Ha Giang, majoring in Sociology.
1. Student's name: Nguyen Thi Ha Giang
2. Gender: Female
3. Date of birth: August 10, 1984
4. Place of birth: Cong Hoa Commune, Chi Linh District, Hai Duong Province
5. Student recognition decision No. 1528/QD-XHNV-KH&SDH dated October 14, 2009 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes during the training process: Change the thesis topic name according to Decision No. 1329/QD-SDH dated December 26, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
- Old thesis topic: People's attitudes towards the campaign "Vietnamese people prioritize using Vietnamese goods" (through case study in Hanoi)
- New topic name: People's awareness, attitude and behavior through the campaign "Vietnamese people prioritize using Vietnamese products" (Case study of Nga Tu So ward - Thanh Xuan district and An Thuong commune - Hoai Duc district - Hanoi)
7. Thesis topic: People's awareness, attitude and behavior through the campaign "Vietnamese people prioritize using Vietnamese products" (Case study of Nga Tu So ward - Thanh Xuan district and An Thuong commune - Hoai Duc district - Hanoi)
8. Major: Sociology; Code: 60.31.30
9. Scientific advisor: Associate Professor, Dr. Vu Hao Quang, Institute of Social Opinion Research - Central Propaganda Department
10. Summary of thesis results:
The research and investigation process has clarified the awareness, attitude and behavior of people through the campaign "Vietnamese people prioritize using Vietnamese goods" based on research in Nga Tu So ward - Thanh Xuan district and An Thuong commune - Hoai Duc district - Hanoi. From there, some recommendations are proposed to improve the effectiveness of the campaign "Vietnamese people prioritize using Vietnamese goods". Specifically:
Find out people's awareness of this campaign, the meaning of using Vietnamese goods; people's attitudes through the campaign; changes in people's behavior in choosing goods.
Analyze the causes affecting people's awareness, attitudes and behaviors through this movement: communication methods, demographic factors, and product markets.
With the aim of improving the effectiveness of the campaign, some recommendations are proposed based on the following aspects: On the part of the campaign's steering committee, Vietnamese goods manufacturing enterprises, small traders, people, and management agencies.
11. Practical application:
The topic provides some recommendations to help managers have solutions to improve the effectiveness of the campaign "Vietnamese people prioritize using Vietnamese goods".
In addition, the topic can be a reference source for students, graduate students in sociology, as well as those interested in the campaign "Vietnamese people prioritize using Vietnamese products".
12. Further research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
Name of student: Nguyen Thi Ha Giang
Gender: Female
Date of birth: 10th August 1984
Place of birth: Cong Hoa Commune, Chi Linh District, Hai Duong Province, Vietnam.
Decision number: 1528/QD-XHNV-KH&SDH dated October 14th, 2009 of Rector of College of Social Sciences and Humanities, Vietnam National University, Hanoi.
Changes in Academic Training Process: Change thesis title with decision number 1329/QD-SDH dated December 26th, 2012 of Rector of College of Social Sciences and Humanities, Vietnam National University, Hanoi.
Old thesis title: Vietnamese people's attitude toward the campaign “Vietnamese people use the products made in Viet Nam” (Case study in Ha Noi).
New thesis title: Vietnamese people's knowledge, attitude and behavior after the campaign “Vietnamese people use the products made in Vietnam” (Case study in Nga Tu So Ward – Dong Da District and An Thuong Commune – Hoai Duc District – Ha Noi).
Thesis title: Vietnamese people's knowledge, attitude and behavior after the campaign “Vietnamese people use the products made in Vietnam” (Case study in Nga Tu So Ward – Dong Da District and An Thuong Commune – Hoai Duc District – Ha Noi).
Major: Sociology 9; Module Code: 60.31.30
Supervisor: Assoc. Prof. Vu Hao Quang – Institute for Public Opinion Research.
Brief summary of thesis:
Investigation and research processes have clarified the significant people's knowledge, attitude and behavior after the campaign “Vietnamese people use products made in Viet Nam” basic on study in Nga Tu So Ward – Dong Da District and An Thuong Commune – Hoai Duc District – Ha Noi. Thereby recommending several solutions to enhance operation efficiency of the campaign “Vietnamese people use the products made in Viet Nam”.
Find out Vietnamese people's knowledge about this campaign, the meaning of Vietnamese people use products made in Vietnam; people's attitude throught this campaign; the changes in choice products people's behavior.
Analysis of the factors affecting people's knowledge, attitude and behavior toward this campaign: method of communication, personal characteristics, commodity.
In order to improve operational efficiency of this campaign, some solutions are suggested: the steering committee campaign, Vietnamese enterprises, small enterpreneurs, people, management agencies maket.
Practical applicability
Thesis makes some recommendations to help managers, policy makers have solutions to enhance operation efficiency of the campaign "Vietnamese people use products made in Vietnam".
In addition, the results of this research could be an useful references for university students, graduated students of sociology as well as those interested in the issue of the campaign.