INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Vu Thi Thuy Linh
2. Gender: Female
3. Date of birth: October 30, 1989
4. Place of birth: Tuyen Quang
5. Decision on student admission No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title:Mobile radio broadcasting using 3G technology (Case study of Viettel Radio).
8. Major: Journalism Code: 60.32.01.01
9. Scientific supervisor:Dr. Tran Ba Dung– Head of Professional Affairs Department – Vietnam Journalists Association.
10. Summary of the thesis results:
Mobile phone broadcasting using 3G technology is a novel broadcasting model in Vietnam, launched in 2010 by the Viettel Broadcasting and Television Project Group. To date, this broadcasting model has gradually established its position in the domestic broadcasting market due to its distinctive features and outstanding advantages.
With the topic "Mobile Radio Broadcasting using 3G Technology (Viettel Radio Case Study)", this thesis focuses on researching issues related to mobile radio broadcasting using 3G technology, such as content, presentation style, production process, and audience. From this, it identifies the characteristics, advantages, and limitations of this broadcasting model, and proposes contributions to improve program quality and development strategies for Viettel Radio in the next phase.
Chapter 1 of the thesis presented the theoretical and practical issues of modern broadcasting, the current Vietnamese broadcasting market, broadcasting using 3G technology - a trend in modern broadcasting; the development of mobile technology and the birth of Viettel Radio - the first 3G mobile phone broadcasting model in our country.
Chapter 2 of this thesis examines the radio programs produced by Viettel over the four years from September 2010 to September 2014. The author conducted a general listening and evaluation of Viettel Radio's program groups. Next, the number of programs/segments produced by Viettel Radio in each period was surveyed to assess changes in content; data related to revenue and cumulative subscriber numbers (Viettel Radio's audience) were collected annually to evaluate the effectiveness of this radio channel, and a comparative analysis was made between 2011 and 2014. The author conducted a survey of 300 Viettel Radio listeners using questionnaires to obtain objective public opinions on content, presentation style, and technical aspects. Finally, in-depth interviews were conducted with program editors and leaders of Viettel Radio's production team.
This thesis summarizes some of the novel and distinctive features of the mobile phone broadcasting model using 3G technology, from the production process, broadcasting methods, content selection criteria to presentation style…
Chapter 3 of the thesis identifies the challenges facing Viettel Radio, and subsequently proposes solutions to leverage its strengths, overcome its weaknesses, and offers recommendations to help Viettel Radio develop long-term strategies for the next phase.
11. Practical applications:
The suggestions, recommendations, and solutions presented in this thesis can help Viettel Radio apply and improve the quality of its production and business processes.
This thesis contributes theoretically and practically to the development of Vietnam's current broadcasting industry.
The findings from the survey are a valuable resource for researchers, managers, journalists, and especially broadcasters.
The thesis can be used as a resource for lecturers and students in their studies and professional activities.
12. Future research directions:
This thesis can open up many avenues for further research on 3G mobile phone broadcasting, such as program production methods and program content.
13. Published works related to the thesis:
- Understanding the model of mobile radio broadcasting using 3G technology: A case study of Viettel Radio (2011).
- Development trends of non-traditional radio broadcasting in Vietnam (Case study of Viettel Radio and Tuoi Tre Online) (2013).
INFORMATION ON MASTER'S THESIS
1. Full name: Vu Thi Thuy Linh2. Gender: Female
3. Date of birth: October 30th 1989 4. Place of birth: Tuyen Quang province
5. Decision to recognize master student number: 2998/2013/QD–XHNV-SĐH on December 30th, 2013 by Rector of University of Social Sciences and Humanities - Ha Noi National University.
6. Changes in training process: No
7. Graduation thesis title: Radio on mobile phone using 3G technology (Viettel Radio case study).
8. Specialization: Journalism Code: 60.32.01.01
9. Science supervisor: Ph.D Tran Ba Dung, Dean of professor department - Vietnam Journalists Association
10. The thesis's result summaries:
Radio on mobile phone using 3G technology is the new radio model in Vietnam, launched in 2010 by the Viettel radio and television project team, research and implementation. So far, this radio model has gradually asserted its position in the domestic radio market by differences and advantages.
With topics Radio on mobile phone using 3G technology (Viettel Radio case study), the thesis focuses on researching issues of radion on mobile phone using 3G techology such as: Content, expression, production process, audience... From there, drawing the characteristics, features, advantages and limitations of this broadcast model, and proposes contributions to improve the quality of programs and development strategies for Viettel radio in the next stage.
In chapter 1, the thesis presented theoretical and practical issues of modern radio, Vietnam radio market at present, radio using 3G technologies – trend of modern radio; the development of mobile technology and the adoption of Viettel Radio – the first radio models on 3G mobile phones in our country (chapter 1).
In chapter 2, the thesis focus on research products, radio programs produced by Viettel in 4 years from 9/2010 - 9/2014.
The author listened and overally evaluated the groups of programs by Viettel Radio, then quantified the number of programs/categories produced by Viettel Radio in different phases to assess changes in content; collected revenue and number of accumulated user data (Viettel Public Radio) on a yearly basis to assess the effectiveness of this radio channel, simultaneously got the comparative correlation in the period of 2011- 2014.
The author used questionares to survey 300 listeners of Viettel Radio to obtain the objective opinions of the public about the content, format and technical factors. Finally, the author conducted in-depth interviews with the leaders and editors who directly produce the programs.
Thereby, the thesis sumarizes some new features and differences of the radio on mobile phones using 3G technology model, from production processes, broadcasting method, content selection criteria to expression, etc.
In chapter 3, the thesis points out the challenges for Viettel Radio, from which the author proposes solutions to promote the advantages, overcoming limitations and provides some recommendations to help Viettel Radio get the long-term development strategy in the next stage.
11. Applicability in practice:
These suggestions, recommendations, solutions can help Viettel apply Radio and improve the quality of their production business process.
The thesis research provides theoretical and practical contribution to the development of today radio industry in Vietnam.
The issues derived from the survey are useful resources for researchers, managers, journalists and especially those who work in radio industry.
The thesis can be used as materials for teachers and students in the learning process as well as professional activities.
12. Further directions of research:
This thesis can raise some further researches on 3G mobile phones broadcasting such as the mode of producing programs, program content...
13. The related announced projects:
- Learning about radio models on mobile phones using 3G technology: Viettel Radio Case study (2011).
- The development trend of non-traditional radio in Vietnam (Case study of Viettel Radio and Youth Online) (2013).
Newer news
Older news
