MASTER'S THESIS INFORMATION
1. Student's full name:Vu Thi Thuy Linh
2. Gender: Female
3. Date of birth: October 30, 1989
4. Place of birth: Tuyen Quang
5. Student recognition decision No. 2998/2013/QD–XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No
7. Thesis topic name:Mobile radio broadcasting using 3G technology (Viettel Radio case study).
8. Major: Journalism Code: 60.32.01.01
9. Scientific instructor:Dr. Tran Ba Dung- Head of Professional Department - Vietnam Journalists Association.
10. Summary of thesis results:
Mobile radio broadcasting using 3G technology is a new radio broadcasting model in Vietnam, born in 2010 by the Viettel Radio and Television Project Group, researched and implemented. Up to now, this radio broadcasting model has gradually affirmed its position in the domestic radio market due to its differences and outstanding advantages.
With the topic of Radio broadcasting on mobile phones using 3G technology (Case study of Viettel Radio), the thesis focuses on studying the issues of radio broadcasting on mobile phones using 3G technology such as: Content, form of expression, production process, audience... From there, draw out the characteristics, features, advantages and limitations of this radio model, at the same time propose contributions to improve the quality of programs and development strategy for Viettel Radio in the next stage.
In chapter 1, the thesis presented theoretical and practical issues of modern radio, the current Vietnamese radio market, radio using 3G technology - the trend of modern radio; the development of mobile technology and the birth of Viettel Radio - the first 3G mobile radio model in our country.
In chapter 2, the thesis studies the products and radio programs produced by Viettel in the 4 years from September 2010 to September 2014. The author listened to and made a general assessment of the program groups of Viettel Radio. Next, the number of programs/sections produced by Viettel Radio in each period was surveyed to assess changes in content; data related to revenue and cumulative number of subscribers (Viettel Radio's audience) were collected each year to assess the effectiveness of this radio channel, and a correlation was made between 2011 and 2014. The author conducted a survey of 300 Viettel Radio listeners using a questionnaire to obtain objective public opinions on both content, presentation form and technical factors. Finally, the author conducted in-depth interviews with the editors who directly produced the programs and leaders of the Viettel Radio production team.
Thereby, the thesis outlines some new and different features of the radio broadcasting model on mobile phones using 3G technology, from production process, broadcasting method, content selection criteria to presentation method...
In chapter 3, the thesis points out the challenges for Viettel Radio, from which it proposes groups of solutions to promote advantages, overcome limitations and makes some recommendations to help Viettel Radio have long-term development strategies in the next stage.
11. Practical application:
The proposals, recommendations and solutions that the thesis presents can help Viettel Radio apply and improve the quality in its production and business processes.
The thesis research contributes theoretically and practically to the development of Vietnam's radio industry today.
The issues drawn from the survey are a useful source of information for researchers, managers, journalists and especially radio broadcasters.
The thesis can be used as material for lecturers and students to use in their studies as well as professional activities.
12. Further research directions:
This thesis can suggest many directions for further research on 3G mobile radio broadcasting such as program production methods, program content, etc.
13. Published works related to the thesis:
- Study on mobile radio broadcasting model using 3G technology: Viettel Radio case study (2011).
- Development trends of non-traditional radio in Vietnam (Case study of Viettel Radio and Tuoi Tre Online) (2013).
INFORMATION ON MASTER'S THESIS
1. Full name: Vu Thi Thuy Linh2. Gender: Female
3. Date of birth: October 30th 1989 4. Place of birth: Tuyen Quang province
5. Decision to recognize master student number: 2998/2013/QD–XHNV-SĐH on December 30th, 2013 by Rector of University of Social Sciences and Humanities - Ha Noi National University.
6. Changes in training process: No
7. Graduation thesis title: Radio on mobile phone using 3G technology (Viettel Radio case study).
8. Specialization: Journalism Code: 60.32.01.01
9. Science supervisor: Ph.D Tran Ba Dung, Dean of professor department - Vietnam Journalists Association
10. The thesis's result summaries:
Radio on mobile phone using 3G technology is the new radio model in Vietnam, launched in 2010 by the Viettel radio and television project team, research and implementation. So far, this radio model has gradually asserted its position in the domestic radio market by differences and advantages.
With topics Radio on mobile phone using 3G technology (Viettel Radio case study), the thesis focuses on researching issues of radion on mobile phone using 3G techology such as: Content, expression, production process, audience... From there, drawing the characteristics, features, advantages and limitations of this broadcast model, and proposes contributions to improve the quality of programs and development strategies for Viettel radio in the next stage.
In chapter 1, the thesis presented theoretical and practical issues of modern radio, Vietnam radio market at present, radio using 3G technologies – trend of modern radio; the development of mobile technology and the adoption of Viettel Radio – the first radio models on 3G mobile phones in our country (chapter 1).
In chapter 2, the thesis focus on research products, radio programs produced by Viettel in 4 years from 9/2010 - 9/2014.
The author listened and overally evaluated the groups of programs by Viettel Radio, then quantified the number of programs/categories produced by Viettel Radio in different phases to assess changes in content; collected revenue and number of accumulated user data (Viettel Public Radio) on a yearly basis to assess the effectiveness of this radio channel, simultaneously got the comparative correlation in the period of 2011- 2014.
The author used questionares to survey 300 listeners of Viettel Radio to obtain the objective opinions of the public about the content, format and technical factors. Finally, the author conducted in-depth interviews with the leaders and editors who directly produce the programs.
Thereby, the thesis sumarizes some new features and differences of the radio on mobile phones using 3G technology model, from production processes, broadcasting method, content selection criteria to expression, etc.
In chapter 3, the thesis points out the challenges for Viettel Radio, from which the author proposes solutions to promote the advantages, overcoming limitations and provides some recommendations to help Viettel Radio get the long-term development strategy in the next stage.
11. Applicability in practice:
These suggestions, recommendations, solutions can help Viettel apply Radio and improve the quality of their production business process.
The thesis research provides theoretical and practical contribution to the development of today radio industry in Vietnam.
The issues derived from the survey are useful resources for researchers, managers, journalists and especially those who work in radio industry.
The thesis can be used as materials for teachers and students in the learning process as well as professional activities.
12. Further directions of research:
This thesis can raise some further researches on 3G mobile phones broadcasting such as the mode of producing programs, program content...
13. The related announced projects:
- Learning about radio models on mobile phones using 3G technology: Viettel Radio Case study (2011).
- The development trend of non-traditional radio in Vietnam (Case study of Viettel Radio and Youth Online) (2013).
Newer news
Older news
