MASTER'S THESIS INFORMATION
1. Student's full name:Tran Thi Thao
2. Gender: female
3. Date of birth: December 6, 1984
4. Place of birth: Bac Ninh
5. Decision on recognition of graduate students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No
7. Thesis topic name:Issues of food safety information and advice in Vietnamese press
8. Major: Journalism Code: 60.32.01.01
9. Scientific instructor:Dr. Le Thanh Kim, Deputy Editor-in-Chief of People's Representative Newspaper
10. Summary of thesis results:
The thesis focuses on research and gives some basic results as follows:
In chapter 1 - "Theoretical basis and things to know about food safety", the author focuses on solving some general theories about press information, characteristics of press types for consulting and instructing information and sketching a panoramic picture of food safety issues in Vietnam. In particular, the study focuses on clarifying the concepts of "information", "press information", "consulting and instructing", "food safety" and "food safety consulting and instructing information". By systematizing the characteristics of 4 types (print, radio, television, electronic newspapers) to analyze the impact of the advantages and disadvantages of each type of press on consulting and instructing information.
In chapter two, the thesis deeply surveys and analyzes the content and presentation methods of food safety consulting and guidance information in Vietnamese press in the two years 2014 - 2015.In terms of content, information, advice and instructions on food safety in the press are mentioned quite comprehensively and comprehensively with issues related to mechanisms and policies at the macro level such as: Dissemination, legal policy advice, State management of food safety. In particular, the press also shares and conveys experiences and knowledge in keeping family, school and company meals safe, etc.; organizes forums to discuss, answer questions, make recommendations and warnings through each specific incident and case and provides necessary information to the public about banned substances, additives, chemicals, etc.In terms of expression, the press also uses and exploits the advantages of each type to the fullest and uses a variety of press genres such as news, articles, reports, interviews, discussions, online exchanges, etc.
In this chapter, the author also points out the target groups participating in food safety consulting and guidance in the press. Thereby, affirming the position, role, and importance of choosing to invite experts, scientists, and managers suitable for food safety consulting and guidance in the press.
The survey results on all four types of press also show that the proportion of information consulting and guidance on food safety is still very modest compared to information in other fields. The target audience for information consulting and guidance that the press aims at is mainly food consumers, while food production, processing and trading establishments receive little attention. Some other shortcomings and inadequacies in terms of content and form of expression are also studied and clarified. Thereby, the author boldly proposes a number of solutions to improve the quality of information consulting and guidance on food safety in the press.
Notably, the thesis also collected public opinions with the result that 72% of respondents said that the press providing information, advice and guidance on food safety is very necessary, in which electronic newspapers are considered by the public to be the most convenient form for receiving this information. The issue that most of the public is worried about and suspicious of today is banned substances, chemicals, additives, preservatives, artificial colors... hidden inside food that are difficult to distinguish with human senses. This is considered an indicator of public awareness and attitude towards the complicated developments of food safety issues today. Based on this indicator, press agencies will have appropriate organization and investment orientation for information, advice and guidance on food safety.
11. Practical application:
With this topic, the thesis has an important meaning in contributing to supplementing and developing the theoretical system on the flow of information consulting and guidance in modern press.
The research results from the theory and practice of the thesis will have an impact on press agencies and especially reporters and journalists in recognizing and evaluating the effectiveness of press products with the nature of information, advice and guidance on food safety. Especially, in the context of the complicated development of food safety issues, it is extremely necessary for the press to continue to deeply exploit and disseminate knowledge to help improve understanding for food consumers.
The thesis also hopes to contribute an additional source of information for researchers, management agencies and those interested in this issue.
12. Further research directions:
If possible, this thesis can also suggest many more in-depth research directions: For example, exploiting the use of non-literal language in press products advising and instructing on food safety; or researching to clarify whether public concerns and attitudes towards press information on food safety issues change according to demographic characteristics or not...
13. Published works related to the thesis:Are not
INFORMATION ON MASTER THESIS
1. Full name of student: Tran Thi Thao2. Gender: female
3. Date of birth: June 12th, 19844. Place of birth: Bac Ninh
5. Decision to confer MA student no.: 2998/2013/QD-XHNV-SDH on December 30th, 2013 by the President of the University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic period: N/A
7. Thesis subject: Problems of food safety guidelines and consulting information in Vietnamese Press
8. Major: Journalism Code: 60.32.01.01
9. Scientific Supervisor: Dr. Le Thanh Kim, Deputy Chief Editor of People's Representatives Newspaper
10. Summary of thesis results:
The thesis focuses on researching and bringing some basic results as follows:
In Chapter 1 - "Theoretical Foundation and essential information about food safety", the authors concentrate on handling some general theories relevant to the Press, some features of various newspaper types towards consulting information, guidelines; and portraying food safety situation in Vietnam. Such definitions as “information”, “newspaper information”, “counseling, guidance”, “food safety” and “food safety guidelines and consulting information” are of great concern. The author also summarizes unique features of 4 types of newspaper (printed, radio, television and electronic newspaper) in order to analyze how pros and cons of each newspaper type affects consulting information and guideline.
In Chapter two, the thesis goes deeply into surveying and analyzing the content and presenting method of food safety guideline and consulting information in Vietnam Press in the period of 2014 - 2015.In terms of content,food safety guideline and consulting information were widely and comprehensively mentioned by issues related to policies and mechanisms on macro level such as: propagandizing and counseling legal policies and State management activities on food safety. Especially, Press also shares experience and knowledge in food safety at households, schools, enterprises and so on; forums organized to exchange information, answer any question, spread warning on specific circumstances as well as provide necessary information in prohibited substances, additives, chemicals ...In terms of presenting method,Press completely exploited the advantages of each newspaper type and employed a wide range of tools such as news, articles, reports, interviews, seminars, online exchange programs..
In this chapter, the author also points out the specific groups that provide food safety guideline and consulting information on Press, which affirms the important role of proper selection activities of invited experts, scientists, managers who are compatible with food safety guideline and consulting information on Press.
Survey results on all four types of newspaper show that food safety guideline and consulting information accounts for a very modest proportion in comparison with other fields. The targeted receivers of food safety guideline and consulting information are mainly food consumers whereas food manufacturers, processors and sellers are paid little attention. Furthermore, some negative situations in terms of content and presenting methods are embraced in this chapter. Thereby, the author straightly recommends some solutions with the hope to accelerate quality of food safety guideline and consulting information on press.
Notably, the thesis gathering public opinions releases that 72% of the respondents attached important to food safety guideline and consulting information on press, electronic media is intended to be the most convenient way to convey information to receivers. The problem that most of us worry is that prohibited substances, chemicals, additives, preservatives, artificial colors, etc cannot be observed by human eyes. This is considered as an indicator of perceptions, attitudes of the public in advance of the increasingly complicated issue today. Based on this indicator, the press agency should orient their investment in food safety issue.
11. Practice applicability:
With this theme, the thesis has important significance in supplementing and developing the theoretical system of consulting information flow on modern journalism.
The findings from the theoretical and practical thesis will have implications for press agencies and journalists especially, in disregard, evaluating the effectiveness of press in conveying food safety guideline and consulting information. In the context of increasingly complicated food safety issues, that the press continues to exploit and popularize knowledge to help improve understanding of food consumers is absolutely essential.
The thesis does hope to contribute meaningful information to researchers, authorities and those who concerns about this issue.
12. Further research directions:
If possible, from this thesis the author can also raise some further research directions: for example the exploitation of non-script language in food safety guideline and consulting information on press; or research to study whether people's concern and towards food safety related articles vary by demographic characteristics or not
13. Publicized projects related to the thesis: N/A
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