TTLV: Image management of Hanoi University of Science and Technology on electronic newspapers

1. Student's full name: Tran Thu Trang 2. Gender: Female
3. Date of birth: February 25, 1997
4. Place of birth: Hung Yen
5. Decision on recognition of students No. 2705/QD – XHNV December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(record the forms of change and the corresponding time)
7. Thesis topic: Image management of Hanoi University of Science and Technology on electronic newspapers
8. Major: Journalism and Media Management; Code: Pilot
9. Scientific advisor: Dr. Le Thu Ha, Academy of Journalism and Communication
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of thesis results:
(summarize the results of the thesis, emphasizing new results if any):
The thesis on the topic: “Managing the image of Hanoi University of Science and Technology on electronic newspapers” has conducted a survey of three typical electronic newspapers: Dan Tri, Tien Phong Online and VnExpress from the perspective of media management. The thesis has fully solved the following research tasks:
Firstly, to study image management in electronic newspapers, thereby generalizing and systematizing issues related to image management of Hanoi University of Science and Technology in electronic newspapers in Vietnam today.
Second, conduct a survey, statistics, analysis and evaluation of the current situation, successes and limitations of the image management of Hanoi University of Science and Technology on electronic newspapers in Vietnam today, through a survey of three popular electronic newspapers: Dan Tri, Tien Phong Online and VnExpress.
Third, propose some solutions and recommendations to contribute to improving the effectiveness of image management of Hanoi University of Science and Technology in general and on the three surveyed electronic newspapers in particular.
In the current era of Internet explosion, image management of Hanoi University of Science and Technology on electronic newspapers is a new and attractive issue. This thesis specifically and objectively studies the image management of schools on electronic newspapers in Vietnam today under both aspects of success and limitations with specific survey and analysis content. The research results of the thesis can be used as reference material for studying solutions to innovate communication content on brand management in current educational and training units, as well as thereby contributing to further improving the quality, qualifications and capacity of the communication management team at universities, editors working at electronic newspaper editorial offices.
11. Practical application: (if any)
12. Further research directions: (if any)
13. Published works related to the thesis:
(list projects in chronological order if available)
 

1. Full name: Tran Thu Trang 2. Sex: Female
3. Date of birth: February 25, 199 4. Place of birth: Hung Yen Province
5. Admission decision number: 2705/QD – XHNV Dated December 24, 2020
6. Changes in academic process: ..........................................................................................
(List the forms of change and corresponding times)
7. Official thesis title: Image management of Hanoi University of Science and Technology on E-newspaper
8. Major: Journalism and Media Management 9. Code: Pilot
10. Supervisors: Dr. Le Thu Ha, Academy of Journalism and Communication
(Full name, academic title and degree)
11. Summary of the findings of the thesis:
(Summarize them with stress on the new findings, if any)
The thesis research topic: " Image management of Hanoi University of Science and Technology on E-newspaper" conducted a survey of three typical E-newspapers: Dan Tri, Tien Phong Online and VnExpress from a media management perspective. The thesis has fully solved the following research tasks:
Firstly, learning about image management in E-newspapers, and then generalizing and systematizing issues related to image management of Hanoi University of Science and Technology on E-newspapers in Vietnam today.
Secondly, conducting surveys, statistics, analysis and evaluation of the current situation, success, and limitations of the image management of Hanoi University of Science and Technology on E-newspapers in Vietnam today, by surveying three popular E-newspapers which are Dan Tri, Tien Phong Online and VnExpress.
Thirdly, several solutions and recommendations to contribute to improving the efficiency of image management of Hanoi University of Science and Technology in general and on the three mentioned E- newspapers.
In the current era of Internet boom, image management of Hanoi University of Science and Technology on electronic newspapers is new and interesting. This thesis research in a specific and objective way about university's image management in E-newspapers in Vietnam today under both successful and limited aspects with specific survey and analysis contents. The research results of the thesis can be used as a reference for researching solutions for innovation in communication content on brand management in educational units today, as well as through that contributing to further improving the quality, qualifications, and capacity of the media management team at universities and editors at electronic newsrooms.
12. Practical applicability, if any: .............................................................................................
13. Further research directions, if any: ................................................................................
14. Thesis-related publications: ..........................................................................................
(List them in chronological order)