1. Student's full name: Tran Thu Trang 2. Gender: Female
3. Date of birth: February 25, 2997
4. Place of birth: Hung Yen
5. Decision on student admission No. 2705/QD-XHNV dated December 24, 2020, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
(Note the types of changes and the corresponding times)
7. Thesis Title: Image Management of Hanoi University of Science and Technology in Online Newspapers
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific supervisor: Dr. Le Thu Ha, Academy of Journalism and Communication
(Please specify your scientific title, academic degree, full name, and workplace.)
10. Summary of the thesis results:
(Summarize the results of the thesis, emphasizing any new findings):
This thesis, titled "Image Management of Hanoi University of Science and Technology on Online Newspapers," surveyed three representative online newspapers: Dan Tri, Tien Phong Online, and VnExpress, from a media management perspective. The thesis fully addressed the following research objectives:
Firstly, this study examines image management in online newspapers, thereby providing an overview and systematizing issues related to image management of Hanoi University of Science and Technology in online newspapers in Vietnam today.
Secondly, the study will conduct a survey, statistical analysis, and evaluation of the current state, successes, and limitations of image management of Hanoi University of Science and Technology on online newspapers in Vietnam, through a survey of three popular online newspapers: Dan Tri, Tien Phong Online, and VnExpress.
Thirdly, the study proposes several solutions and recommendations to contribute to improving the effectiveness of image management at Hanoi University of Science and Technology in general, and specifically on the three online newspapers surveyed.
In today's internet boom era, managing the image of Hanoi University of Science and Technology on online newspapers is a novel and fascinating issue. This thesis specifically and objectively studies the management of the university's image on online newspapers in Vietnam today, examining both successes and limitations with specific surveys and analyses. The research results can be used as a reference for studying solutions to innovate communication content on brand management in educational institutions today, and thereby contribute to further improving the quality, level, and capacity of communication managers at universities and editors working at online newspaper newsrooms.
11. Practical applications: (if any)
12. Future research directions: (if any)
13. Published works related to the thesis:
(List the works in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thu Trang 2. Sex: Female
3. Date of birth: February 25, 199 4. Place of birth: Hung Yen Province
5. Admission decision number: 2705/QD – XHNV Dated December 24, 2020
6. Changes in academic process: .........................................................................................
(List the forms of change and corresponding times)
7. Official thesis title: Image management of Hanoi University of Science and Technology on E-newspaper
8. Major: Journalism and Media Management 9. Code: Pilot
10. Supervisors: Dr. Le Thu Ha, Academy of Journalism and Communication
(Full name, academic title and degree)
11. Summary of the findings of the thesis:
(Summarize them with stress on the new findings, if any)
The thesis research topic: " Image management of Hanoi University of Science and Technology on E-newspaper" conducted a survey of three typical E-newspapers: Dan Tri, Tien Phong Online and VnExpress from a media management perspective. The thesis has fully solved the following research tasks:
Firstly, learning about image management in E-newspapers, and then generalizing and systematizing issues related to image management of Hanoi University of Science and Technology on E-newspapers in Vietnam today.
Secondly, conducting surveys, statistics, analysis and evaluation of the current situation, success, and limitations of the image management of Hanoi University of Science and Technology on E-newspapers in Vietnam today, by surveying three popular E-newspapers which are Dan Tri, Tien Phong Online and VnExpress.
Thirdly, several solutions and recommendations to contribute to improving the efficiency of image management of Hanoi University of Science and Technology in general and on the three mentioned E- newspapers.
In the current era of Internet boom, image management of Hanoi University of Science and Technology on electronic newspapers is new and interesting. This thesis research in a specific and objective way about university's image management in E-newspapers in Vietnam today under both successful and limited aspects with specific survey and analysis contents. The research results of the thesis can be used as a reference for researching solutions for innovation in communication content on brand management in educational units today, as well as through that contributing to further improving the quality, qualifications, and capacity of the media management team at universities and editors at electronic newsrooms.
12. Practical applicability, if any: .........................................................................................
13. Further research directions, if any: ................................................................................
14. Thesis-related publications: ..........................................................................................
(List them in chronological order)
