TTLV: Characteristics of the TV show Key to Success - CEO

MASTER'S THESIS INFORMATION

1. Student's full name:Vuong Tu Ngoc

2. Gender: Female

3. Date of birth: January 17, 1985

4. Place of birth: Ha Tinh

5. Decision on recognition of graduate students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:Features of the TV show Key to Success - CEO

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Assoc.Prof.Dr. Dang Thi Thu Huong– Head of Faculty of Journalism and Communication - University of Social Sciences and Humanities - VNU Hanoi

10. Summary of thesis results:

The Key to Success – CEO is an economic television program with a 10-year history on VTV1 channel of Vietnam Television. The program has a 100% pure Vietnamese format and has undergone five format changes over the past years. Up to now, The Key to Success – CEO has become a prestigious economic television program and is widely recognized and attached to by the business community and entrepreneurs. The program has not only become a companion of Vietnamese entrepreneurs in the process of doing business and integrating, but also reflects the journey of the country's economy in the period 2005 - 2015.

With the research topic “Characteristics of the TV program Key to Success – CEO”, the thesis focused on studying the characteristics of the program over the periods. From there, draw out the successes and limitations of the program to contribute to improving the quality of economic TV programs in general and Key to Success – CEO in particular.

In chapter 1 - the thesis focuses on systematizing the theoretical basis and practical activities of producing television programs in general. From there, the author focuses on clarifying concepts related to the topic such as: "television", "television program", "television game", "television dialogue", "television special", "reality television". In addition, the thesis also mentions other issues in television such as: stage elements, production methods, production activities, the current status of socialization of television programs at Vietnam Television and experience in producing television programs in foreign formats.

In chapter 2 – the thesis focuses on analyzing the characteristics of the Key to Success program – CEO through five formats that have changed over time. The author has analyzed in depth the characteristics of the format, content, and form of the versions and made comments and evaluations of those versions. From there, the entire historical process, circumstances of birth, format, content, and form of the versions have been thoroughly researched and analyzed. The characteristics and features of each version have been drawn out and analyzed specifically by the author.

In chapter 3, the thesis focuses on finding, analyzing and evaluating the successes and limitations of the program Key to Success - CEO. At the same time, it identifies the causes and proposes solutions to improve the quality and effectiveness of the program in the future. From there, it draws lessons in building formats, organizing production and developing economic-related television programs.

The greatest result for the thesis author - who is currently serving as the Chief Editor of the program Key to Success - CEO, this is truly a meaningful research project because it helps the author systematize basic knowledge about television and relate it to the practical activities of program production. The author recognizes the good and bad issues of the program as well as has new ideas for future production activities. From there, together with colleagues, continue to research, explore and create so that the program continues to be welcomed by the audience and useful to the Vietnamese business community and entrepreneurs.

11. Practical application:

This is the first thesis to study the characteristics of the Key to Success – CEO program. The results of the topic are of great significance in contributing to the addition and development of the theoretical system of television and television programs, especially economic television programs. This can be considered as a reference document for teaching students and postgraduates in journalism, communications, and television. At the same time, the results of the thesis will have a positive and useful impact on television program producers in building and developing program formats. Especially television programs with pure Vietnamese formats.

12. Further research directions:

If conditions permit, this thesis can suggest many more in-depth research directions on the program such as: program production methods, methods of building a purely Vietnamese program format, program content, program socialization methods, etc.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Name: Vuong Tu Ngoc 2. Gender: Female

3. DOB: January 17^th1985 4. POB: Ha Tinh province

5. Graduate Decision Certificate No. 2998/2013/QD-XHNV-SDH, issued on December 30^th, 2013 by the President of the University of Social Sciences and Humanities, Vietnam National University

6. Changes during the course: No

7. Name of the thesis: Characteristics of TV program named CEO – The key to success (broadcast on VTV1 – National Television Broadcasting system)

8. Major: Journalism. Code: 60.32.01.01

9. Facilitator: Associate Professor Dang Thi Thu Huong, Doctor the Dean of Journalism and Media faculty, the University of Social Sciences and Humanities.

10. Result summary of the thesis:

“CEO – The key to success”, is a special economic TV program which has been broadcast on the VTV1 channel of the National Television broadcasting system of Vietnam for 10 consecutive years. The program is a pure Vietnamese-format TV program and has undertook many changes in formats over the years. The format of today's program, “CEO – The key to success” has now become a prestigious economic TV program which is always entrepreneurs and business community's favorites over the decade. The program is not only a trustedcompanyfor Vietnamese entrepreneurs during their business operations and integration period but also reflects the economic development of the country during the 2000-2015 period.

The research topic ofCharacteristics of “CEO – The key to success” programhas been chosen to discuss in details the characteristics of the program over the periods. Since, the successes and limitations of the program have been clarified in order to enhance the quality of the economic TV programs in general and this program in particular.

Part 1 of the thesis focused on systematizing theoretical basis and practice of producing TV programs in Vietnam in general. Thus, the author will clearly clarify such definitions regarding the thesis's topic as: “television”, “TV programs”, “TV game shows”, “TV talk shows”, “TV reports” and “reality TV shows”. Besides, the thesis also mentioned many other dilemmas such as: stage elements, production methods, production implementation, socialization practice of TV programs produced at VTV (the National Television of Vietnam) as well as experiences of producing foreign-formatted TV programs.

Part 2 of the thesis focuses on analyzing characteristics of the chosen program through 5 formats changed over the years. The author analyzed its characteristics, contents and forms of individual formats, then gave comments and evaluations on each format changed. The whole history of the program as well as its formats and contents of every single format have been researched and analyzed thoroughly. Such characteristics of each single format, then clarified and analyzed carefully.

Part 3 of the thesis focuses on finding, analyzing and assessing successes and limitations of the program. It also gave reasons and proposed solutions to enhance the program's quality and effectiveness in the future. As a result, experimental lessons have been drawn to constructing better formats, better production organization and development of future economic-related TV programs.

The most important result has been gained by the Editorial Chief Board of the program is that: this is a really meaningful research paper as it helps the author effectively systematized basic knowledge of television in general and connected with the practice of TV program production. The author realized the good things and bad things of the program as well as came up with new ideas for the future. Therefore, the author will keep researching and thinking up new developments to continue receiving the audience's cares and interests.

11. Applicability in reality:

This thesis is the very first one that has been researched about the characteristics of “CEO-the key to success” program. The thesis's results play an important role in supplementing and developing theoretical system on television industry and other economic TV programs. Also, this can be considered as a good reference for teaching university students and graduates in journalism, media and television majors. Consequently, the thesis's results will have positive impacts on TV program producers in developing TV program's formats, especially pure Vietnamese TV programs.

12. Future research directions:

From this time of the thesis, it can open up further research directions such as: program production methods, pure Vietnamese program production methods, program contents and socialization TV program production,…

13. Other public works relating to the thesis: No