Thesis information "The impact of media on people's awareness and behavior on injury prevention and first aid in the community (case study of Nha Trang city, Khanh Hoa province)" by HVCH Vu Ngoc Hoa, majoring in Sociology.1. Full name of student: Vu Ngoc Hoa 2. Gender: Female 3. Date of birth: June 15, 1983 4. Place of birth: Hanoi 5. Decision to recognize student No. 2551/2007/QD-XHNV-KH&SĐH dated November 2, 2007 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: none 7. Thesis topic: "The impact of media on people's awareness and behavior on injury prevention and first aid in the community (case study of Nha Trang city, Khanh Hoa province)" 8. Major: Sociology; Code: 60.31.30 9. Scientific supervisor: Associate Professor. Dr. Nguyen Thi Kim Hoa - Faculty of Sociology, University of Social Sciences and Humanities 10. Summary of the results of the thesis: Injuries in Vietnam are a serious problem, mostly occurring in adolescents and working age, which causes great harm, not only to individuals, families but also to the whole society. Therefore, minimizing injuries, the harmful effects of injuries, as well as deaths is very necessary. To achieve that goal, raising awareness and behavior of each citizen is of particular importance and the most effective way to achieve the above goal is to actively and effectively use communication methods. Among the causes of injuries as well as the prevention of injuries, the main cause is still psychological, subjective awareness does not take the problem seriously. Through the survey, most families lack proactive awareness in preventing injuries, and only care about overcoming them when an accident occurs. Some people are aware of TNTT but do not know how to prevent it, so they do not take preventive measures. Therefore, the key point of communication activities is to change people's awareness and unsafe behavior while increasing people's understanding of preventive measures, timely first aid, and overcoming consequences after accidents. From there, a sense of awareness and a habit of safety for people and the community is formed. Surveying and comparing the results of the impact of communication through data before and after communication shows the positive impact of communication on people's awareness and behavior towards the issue of TNTT and SCC. Awareness of TNTT, prevention methods and SCC after communication all have high indexes, people's awareness of TNTT and knowledge and ability to perform first aid for victims are all improved. Communication methods such as television, radio, newspapers, ward loudspeakers, ward bulletin boards, through communicators ... all have positive effects on people's awareness and behavior. However, each communication method has certain advantages. Through research surveys, it is shown that the most effective is interpersonal communication, followed by communication through mass media (television, radio, newspapers ...) and finally local communication systems such as ward loudspeakers, announcement bulletins. According to WHO, injuries are not unpreventable. Experience shows that accidents and injuries can be prevented or at least controlled. Based on the research results, the thesis has proposed a number of recommendations for communication activities to achieve higher efficiency and sustainability.
1. Full name : Vu Ngoc Hoa 2. Sex: female 3. Date of birth: June 15, 1983 4. Place of birth: Hanoi 5. Admission decision number: 2551/2007/QD-XHNV-KH Dated on November 2nd 2007 by the Headmaster of Hanoi National University of Humanity and Social Sciences. 6. Changes in academic process: no change 7. Official thesis title: Communication impact on people's awareness and behaviors of injury prevention and first aid in community (case study on Nha Trang city, Khanh Hoa province) 8. Major: Sociology 9. Code: 60.31.30 10. Supervisors: PhD. Nguyen Thi Kim Hoa, Sociology Faculty - College of Social Sciences and Humanities. 11. Summary of the findings of the thesis: Injury is a serious problem in Vietnam, mostly happens at teenagers and people at labor age. This causes serious consequences, not only for individuals, families but the whole society. Therefore, it is necessary to reduce injury cases and their damage. To achieve that aim, it is especially important to increase awareness and behaviors of the people and the most effective way is active use of communication media. Of all causes to injuries and injury prevention, the main one is subjective thinking of the people. After survey, most families are lacking of active awareness of injury prevention, they only care when accidents happen. Some people who are aware of the issue but did not know how to prevent and accordingly, they did not use prevention practices. Therefore, the most important issue of the communication is to change awareness, danger behaviors of the people and increase their awareness of prevention and first aid practices. So that they can form safe habits for themselves and community. The results of pre and post communication show the positive impact of communication to the awareness and behaviors of people towards issues of injury prevention and first aid. The post – communication awareness of injury prevention, first aid is at higher level, the people's knowledge and awareness has been increased. Communication media such as television, radio, newspapers, local speakers and bulletins, communication by local communicators... all have positive impact on people's awareness and behaviors. Each medium, however, has its own advantages. The research points out that the inter-personal communication is the most effective medium, followed by mass media (television, radio, newspapers) and finally is the local communication system like local speakers and bulletins. According to WHO, injury is preventable. Working experiences show that injury can be prevented or controlled. Based on research results, the thesis provides essential suggestions for communication activities to get effective and sustainable results.
