TTLV: Organizing Mega Story Production for Online Newspapers: Some Theoretical Issues and Application Solutions

The recommendations in this thesis are derived from a medium-scale study surveying the public in Hanoi; therefore, they are only suggestive and require further discussion and in-depth research at a higher academic level. Simultaneously, they contribute significantly to the development of the Mega Story genre in online newspapers in Vietnam.

11. Practical Application: (if any) This thesis has high practical application value. In practice, the author of this thesis has met directly with those who organize the production of this new journalistic genre. Furthermore, this new journalistic genre has been applied in production at the very media organizations studied.

12. Further research directions: (if any) The topic could be further researched at a higher academic level, focusing on whether a shift in the newsroom model from traditional to convergent is necessary when producing and disseminating this genre.

13. Published works related to the thesis:

(List the works in chronological order if available)

                                                          INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Van Viet 2. Sex: Male

3. Date of birth: October 14, 1980 4. Place of birth: Thanh Hoa

5. Admission decision number: 1698/QD-XHNV ; Dated: July 11, 2017.

6. Changes in academic process:

(List the forms of change and corresponding times)

7.Official thesis title: Organization of Mega Story production of electronic media: Some theoretical issues and applied solutions.

8. Major: Journalism 9. Code: 60320101

10. Supervisors: Associate Professor PhD: Vu Quang Hao - Institute of Journalism and Communication Training, University of Social Sciences and Humanities, Hanoi National University.

(Full name, academic title and degree)

11. Summary of the findings of the thesis:

(Summarize them with stress on thenew sensations, if any)

The purpose on research work "Organizing Mega story production of electronic media: Some theoretical issues and applied solutions" has great significance, to understand and popularize new types of journalism. Since then, we have learned a lesson for how electronic media works can attract more readers in the internet environment to share readers today. At the same time, the project also evaluated, surveyed and researched the mass media in the interaction with electronic media and Mega story genre in this new type. In order to assess properly, the thesis conducts surveys, summarizes, describes and analyzes the general public reading electronic media in general and Mega Story in Hanoi through a survey in July 2019 on the basic sentences, research questions. From researching the Mega story genre, the author has clarified the content, form, production method, and level of interaction of readers with this new type of journalism.

The production and Mega Story works have many similarities and differences with other types of newspapers in terms of content and form such as title, chapeau and content are all press subjects. However, the content of the Mega story is very magazine-specific. The presentation format of Mega Story is very special. It is a combination of many types such as text, video, audio, images, graphics, etc. Therefore, while producing this new type of journalism, it requires not only large investment in time, manpower and finance but also journalism way of thinking. Therefore, the number of works and press agencies in Vietnam producing this genre is still quite modest.

On the other hand, the thesis also investigates the level of public acceptance of Mega Story in online newspaper with 55% to 56% of readers following daily, 35% to 36% weekly. In general, this number corresponds to about 90% to 91% of Mega Story readers in online newspaper.

The recommendations in the thesis are drawn from a medium-sized study, the public survey in Hanoi, so it is only suggestive and needs to be further discussed and studied at higher levels. At the same time, this research has better contributed to the development of Mega story genre in electronic media in Vietnam.

12. Practical applicability, if any: The application and thesis of this thesis has high practical application value. In fact, the author of the thesis meets directly with the organizers of the production of this new type of journalism. At the same time, it has been applied to production in the press agencies themselves while researching.

13. Further research directions, if any: The topic can be further studied at higher levels. With the direction of research on production, dissemination of this genre should be changed from traditional office model to convergence?

14. Thesis-related publications:

(List them in chronological order)