1. Student's full name: Dang Thi Huyen Linh. 2. Gender: Female
3. Date of birth: August 28, 1988.
4. Place of birth: Thanh Long Commune, Thanh Chuong District, Nghe An Province
5. Decision on student admission No. 1765/2018/QD-XHNV dated June 28, 2018, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
(Note the types of changes and the corresponding times)
7. Thesis title: The image of research-oriented universities in Vietnam on online newspapers.
8. Major: Journalism; Code:
8320101.019. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thi Truong Giang – Academy of Journalism and Communication.
10. Summary of the thesis results:
This thesis aims to study the image of Vietnam National University of Technology (VNUT) in the media, specifically online newspapers. The results provide an overview of the current state of VNUT's image promotion and publicity, along with factors influencing the effectiveness of these efforts. Based on this, the study proposes solutions to improve the image quality of VNUT in Vietnam.
In completing this thesis, the author has synthesized the history of relevant research, primarily focusing on domestic studies, clearly outlining the purpose, tasks, subjects, scope, theoretical basis, and research methods. The thesis primarily uses document research and content-based message analysis. Additionally, it combines methods of synthesizing and analyzing the content and form of journalistic works, sociological survey methods, and in-depth interviews. Besides the introduction, conclusion, appendix, and references, the thesis consists of three chapters: Chapter 1 - Some theoretical issues concerning the communication of the image of the University of Technology in the press; Chapter 2 - The current state of the image of the University of Technology in Vietnam on online newspapers; and Chapter 3 - Some issues raised and proposals for improving effectiveness.
Chapter 1 outlines the key theoretical foundations of the thesis, focusing on clarifying the theoretical issues that will influence the analysis in the research activities of the following chapters, as well as the entire thesis. Chapter 2 provides an overview of the four online newspapers surveyed and focuses on analyzing the survey data on news articles about the University of Technology and Research (UTR) on these media outlets over the two years of 2019-2020. Based on Chapters 1 and 2, Chapter 3 raises several issues, including the policies and guidelines for the University of Technology and Research, the views and directions of the management agency regarding the University of Technology and Research, and the views and directions of the University of Technology and Research itself.
The author proposes several solutions to improve the quality of media coverage of the University of Technology and Science (UTS) on online newspapers. These solutions address issues related to state management, the University of Technology and Science and Science and Technology itself, and online news outlets. The author also provides recommendations for each surveyed online newspaper, aiming to increase the quantity and improve the quality of information about UTS on their websites in the future.
11. Practical applications: (if any)
With the results achieved, this thesis will serve as a reference document for press agencies, reporters, and universities, based on the scientific basis and practical effects of communicating the image of the university through online media. The content of the thesis can be used as material for research and the development of specialized topics, lectures, and textbooks for training journalists in general, online journalists in particular, and units responsible for communicating about higher education and scientific research under the Ministry of Education and Training, as well as universities responsible for communication and brand building. The topic compiles research content that is valuable for the practical work of reporters and editors in press agencies in general, and online newspapers in particular. This thesis also serves as a valuable reference for policymakers in communication regarding higher education and science and technology in higher education, to improve the quality of information and communication promoting the image of Vietnam's universities, thereby contributing to improving the quality of human resources and the effectiveness of higher education activities.
12. Future research directions: (if any)
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Dang Thi Huyen Linh. 2. Sex: Female
3. Date of birth: August 28, 1988.
4. Place of birth: Thanh Long Commune, Thanh Chuong District, Nghe An Province
5. Admission decision number: No 1765/2018/QD-XHNV Dated: June 28, 2018 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process:
(List the forms of change and corresponding times)
7. Official thesis title: The Vietnamese research-oriented universities from online newspaper's perspective
8. Majors: Journalism; 9. Code:
8320101.0110. Supervisors: Assoc. Prof. Dr. Nguyen Thi Truong Giang – Academy of Journalism and Communication.
11. Summary of the findings of the thesis:
The thesis is carried out with the purpose, to study the Vietnamese research-oriented universities in the press, specifically the electronic press. The results have provided an overview of the reality of propaganda and promotion of the Vietnamese research-oriented universities; the same factors that have affected the effectiveness of propaganda, awareness raising and image promotion. From there, research and propose solutions to improve the image quality of the Vietnamese research-oriented universities.
To carry out this thesis, the author has compiled a history of related research, mainly focusing on domestic studies, clearly stating the purpose, task, object, scope, theoretical basis and method. research. The thesis uses the method of document research, analyzing the main message content. In addition, combining methods of synthesis, content analysis, form of commentaries, sociological investigation method and in-depth interview method. In addition to the introduction, conclusion, appendices, references, the thesis consists of three chapters. Chapter 1- Some theoretical issues about the Vietnamese research-oriented universities communication in the press; Chapter 2- The current state of the Vietnamese research-oriented universities in the electronic press and Chapter 3- Some issues raised and proposed to improve efficiency.
Chapter 1 includes important fundamental theories of the Thesis, focusing on clarifying theoretical issues that affect the analysis in research activities in the following chapters, as well as the entire Thesis. In chapter 2, the author briefly summarizes the four examining online newspapers and focuses on analyzing survey data on news and articles about the Vietnamese research-oriented universities on these news agencies in the two years 2019-2020. On the basis of chapters 1 and 2, chapter 3 has raised a number of issues, including guidelines and policies for the Vietnamese research-oriented universities, views and orientations of management agencies towards the Vietnamese research-oriented universities, views and orientations of the Vietnamese research-oriented universities themselves.
The writer proposes a number of solutions to improve the quality of communication about the University of Research in the electronic press. In it, solutions for state management activities, solutions from the Vietnamese research-oriented universities and solutions for electronic newspapers are outlined. The author also makes recommendations for each survey online newspaper, aiming to increase the quantity and improve the quality of the Vietnamese research-oriented universities information in the online newspaper in the near future.
12. Practical applicability: (if any)
With the results achieved, the thesis will be a reference for press agencies, reporters and the Vietnamese research-oriented universities on the scientific basis and practical effects of communicating the Vietnamese research-oriented universities on the Internet. electronic media. The content of the thesis can be used as a document for research and development of topics, lectures, and textbooks for the training of journalists in general, e-newspapers in particular and applications. The position in charge of communication about Higher education, Scientific research of Ministry of Education, the Vietnamese research-oriented universities is in charge of communication and brand image building. The topic gathers research content that is of reference value for the practical working process of reporters and editors of press units in general, and electronic newspapers in particular. The thesis is also valuable as a reference for policy makers to communicate about Higher education, Science and technology in Higher education, in order to improve the quality of information and propaganda on the image of the Vietnamese research-oriented universities, from That contributes to improving the quality of human resources and the effectiveness of Higher education activities.
13. Practical applicability, if any
14. Thesis-related publications: None
