TTDA: Solutions for organizing and implementing a televised event to commemorate the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 – September 2, 2025)

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Tong Thi Li Na 2. Gender: Female

3. Date of birth: August 30, 1984

4. Place of birth: Hai Phong City

5. Decision No. 5626/QD-XHNV dated December 29, 2023, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title: Solutions for organizing and implementing a televised broadcast commemorating the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 – September 2, 2025)

8. Major: Journalism and Media Management Code: 8320109

9. Scientific supervisor: Assoc. Prof. Dr. Bui Chi Trung – Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities (VNU Hanoi)

10. Summary of the thesis results:

The project aimed to build a comprehensive research and solutions system for organizing the "Golden Opportunity" televised program – commemorating the 80th anniversary of National Day on September 2nd – in a scientific, professional, and modernized manner. The main results achieved include:

The firstThis thesis systematizes the theoretical basis and management models related to organizing televised political and cultural events in the context of multi-platform media; applying theories such as:Media Events,Liveship, project management, communication, and the 5M model for designing the production framework.

Monday,Analyzing the requirements, current situation, and challenges faced by VTV in organizing a national-level teleconference: inter-agency coordination mechanisms, the unique characteristics of multiple connection points, limitations in standardizing processes, the need for innovation in content and artistry, and difficulties in technical infrastructure.

Tuesday, proposing four main groups of solutions for implementing the program, including:

• Content and script solutions: perfecting the emotional arc, structuring it into three chapters, enhancing the use of artistic symbolism, and clarifying the theme of "golden opportunity" connecting history, present, and future.

• Project organization and management solutions:The model includes a Steering Committee – Organizing Committee – specialized subcommittees; a mechanism for interconnected coordination between VTV3 – technical – artistic – VTV Digital – local authorities; and a multi-tiered approval process.

• Technical and technological solutions:Upgrading IP infrastructure, adding multi-layer redundancy, standardizing device configurations, controlling latency, and synchronizing signals.

• Multi-platform communication solution:The campaign involved three phases: producing shortened versions (reels/shorts), organizing the story and characters, and analyzing digital audience data.

Wednesday,This thesis develops a model for managing video conferencing systems in the period 2025–2030 with five components: strategic objectives, organizational structure, a five-stage process, operational tools, and a system of performance indicators.

Thursday,Through public surveys, digital media data analysis, and in-depth interviews with the production team, this thesis draws lessons learned regarding interdisciplinary management, process standardization, risk management, and the application of new technologies.

The highlight of the project is the combination of the author's theoretical foundation and practical experience in scriptwriting and program production, thereby increasing its applicability to VTV and other media organizations.

11. Practical applications:

Based on research findings and direct experience in producing "Golden Opportunity," I believe the solutions proposed in this project can be immediately applied in practice. For VTV and the system producing programs about key political and cultural events, these contents contribute to standardizing the organizational and management model of televised broadcasts, perfecting the content, technical, and media review process at multiple levels. This also serves as a suitable reference framework for programs related to April 30th, September 2nd, and many other key political events.

Local stations and media-art organizations can apply the multi-stakeholder collaboration model implemented by the program, especially when organizing large-scale outdoor events. The production checklist system, risk management plan, and quality control process proposed in this thesis can also be used as a practical reference.

With the training provided at VTV, I believe this project can become a useful learning resource for training courses on television event production management, and also provide practical case studies for young directors and editors who are preparing to take on large-scale projects in the future.

12. Future research directions:

Based on the results of the project and the practical implementation of "Golden Opportunity," I believe that further in-depth research is possible in the future. First and foremost, research into television production models based on IP and Cloud infrastructure, and their impact on multi-location production management, is a crucial direction as VTV is undergoing technological transformation.

Furthermore, a multi-platform communication strategy for national-level media events, especially in the context of AI's increasing involvement in journalism and media, is also a promising area of ​​research.

Finally, I hope to have the opportunity to develop a model for measuring the reach of political and artistic programs on digital platforms, based on big data analysis of public behavior, to provide a more objective and long-term basis for evaluation.

13. Published works related to the project:

Because the project is highly practical and closely related to my work, the related projects mainly belong to the system of journalistic and television programs and products in which I have directly participated. These include television broadcasts such as...“Epic of Peace” (2022), “Under the Banner of Victory” (2024), “The triumphant song will resound forever” (2025)and especially "Golden Opportunity" (2025)– The programs I participated in, including the overall scriptwriting team and the production responsibility for the Ho Chi Minh City location, were all important experiences that helped shape the perspective and methodology of this project.

Additionally, I participated in the production of several media products within the series of propaganda activities commemorating the 80th anniversary of National Day (September 2, 1945 – September 2, 2025). Media reports, in-depth interview transcripts, and production summaries from the team were also used as reference materials in the process of completing this thesis.

INFORMATION ON PROJECT

1. Full name: Tong Thi Li Na 2. Sex: Female

3. Date of birth: August 30, 1984. 4. Place of birth: Hai Phong City

5. Admission decision number: Decision No. 5626/QD-XHNV dated 29 December 2023 issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: None

7. Official thesis title: Solutions for Organizing and Implementing the National Televisual Event Commemorating the 80th Anniversary of Vietnam's National Day (2 September 1945 – 2 September 2025)

8. Major: Journalism and Media Management. 9. Code: 8320109

10. Supervisors: Assoc. Prof. Dr. Bui Chi Trung – Faculty of Journalism and Communication, University of Social Sciences and Humanities (VNU Hanoi)

11. Summary of the findings of the thesis:

The thesis establishes a comprehensive research framework and solution system for organizing the national television event “Thoi co vang”—produced on the occasion of the 80th Anniversary of Vietnam's National Day—toward a more scientific, professional, and modernized production model. The key findings include:

previous,the thesis systematizes the theoretical foundations and governance models relevant to political–cultural media events in a multi-platform communication landscape. It applies theoretical perspectives such asMedia Events,Liveship, communication project management, and the5M modelto design the production framework.

Second,the thesis analyzes the requirements, current conditions and challenges faced by VTV in organizing a national-scale telecast, including inter-agency directive mechanisms, the complexity of multi-location production, insufficient workflow internal standardization, the need for innovation in content and artistic expression, and technical–infrastructural constraints.

Third,the thesis proposes four core groups of solutions for program implementation:

• Content and scripting solutions:refining the emotional narrative, structuring the program into three chapters, enhancing the use of artistic symbolism, and clarifying the thematic thread of the “golden opportunity” connecting past–present–future.

• Organizational and project management solutions:establishing a Steering Committee – Organizing Committee – specialized subcommittees; coordinated across VTV3, Technical, Art Design, VTV Digital, and local authorities; and applying multi-tiered approval procedures.

• Technical and technological solutions: upgrading IP-based infrastructure, strengthening multi-layer backup systems, standardizing equipment configurations, and improving latency and signal synchronization control.

• Multi-platform communication solutions:Deploying a three-phase communication campaign, producing short-form adaptations (reels/shorts), developing story–character-driven materials, and analyzing digital audience data.

different,the thesis proposes a governance model for national media events for the period 2025–2030, consisting of five components: strategic objectives, organizational structure, a five-phase workflow, executive and monitoring tools, and evaluation indicators.

Fifth,Through audience surveys, digital media analytics, and in-depth interviews with production teams, the thesis identifies key lessons learned in inter-agency governance, workflow standardization, risk management, and the adoption of new technologies.

A notable contribution of the thesis lies in its integration of theoretical perspectives with the author's practical experience in scripting and production coordination, thereby enhancing its applicability for VTV and other media organizations.

12. Practical applicability:

Drawing from the research findings and hands-on experience from"A golden opportunity", the proposed solutions can be applied immediately in practice. For VTV and units producing major political–cultural events, these findings help standardize the organizational and governance model for national telecasts, refine multi-tiered approval procedures (content–technical–communication), and serve as a reference framework for events such as April 30, September 2, and other national commemorations.

Local broadcasters and media–arts organizations may also adopt the multi-stakeholder coordination model, particularly for large-scale outdoor events. The production checklists, risk management matrix, and quality-control procedures developed in the thesis can serve as practical toolkits.

For training activities at VTV, the thesis offers valuable learning material for courses on event-based television production management and provides real-life case studies for emerging directors and editors preparing for future large-scale projects.

13. Further research directions:

Based on the research outcomes and implementation of"A golden opportunity", several avenues warrant further exploration.

First, studies on television production models using IP- and Cloud-based infrastructures, and their impact on multi-location production governance, are essential as VTV undergoes technological transformation.

Second, multi-platform communication strategies for national media events—especially in the context of AI's growing role in journalism and communication—offer rich potential for academic and applied research.

Finally, the development of a data-driven framework for measuring the digital reach and long-term impact of political–artistic programs, using big-data analytics on audience behavior, is a promising path toward more objectives and longitudinal evaluation.

14. Thesis-related publications:

Given the applied nature of the thesis and its close connection to the author's professional work, related outputs consist mainly of television and journalistic programs in which the author served as a key contributor. These include national telecasts such as"An epic of peace"(2022)"Under the banner of Victory"(2024)"The triumphant song will resound forever."(2025), and particularly"A golden opportunity"(2025), where the author contributed to the overall script and served as producer of the Ho Chi Minh City site.

In addition, the author participates in various communication products within the national propaganda campaign for the 80th Anniversary of National Day (2 September 1945 – 2 September 2025). Communication reports, in-depth interview transcripts, and production summaries were also used as reference materials during the thesis development.