TTDA: Developing a Content Production Management Process for VTC10 Channel

INFORMATION ABOUT THE MASTER'S PROJECT

1. Student's full name: Tran Thi Thu Lieu 2. Gender: Female

3. Date of birth: November 5, 1978

4. Place of birth: Phu Tho

5. Decision No. 4058/2022/QD-XHNV, dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: Decision to extend the training period:

- Decision No. 6934/QD-XHNV dated December 16, 2024

- Decision No. 4670/QD-XHNV dated June 24, 2025

7. Project title: Developing a Content Production Management Process for VTC10 Channel

8. Major: Journalism and Media Management; Code: 8320109

9. Scientific supervisors: Assoc. Prof. Dr. Bui Chi Trung, Deputy Director - Institute of Journalism and Communication Training, Dr. Ly Thi Hai Yen

10. Summary of project results:

Based on practical research and analysis of audience opinions, we propose several solutions to improve the quality of information and communication for Vietnamese people abroad in programs on VTC10 channel in general, and especially the "Documentary" and "Life Corner" programs in particular. In my opinion, solutions to improve content quality, refine format, and create a unique identity for programs aimed at overseas Vietnamese require collaboration between the State, the media agency (VTC10 television channel), and the team of reporters and editors. Among these, the most urgent solution is to improve the professional skills, ethical conduct, political acumen, cultural knowledge, and foreign language proficiency of reporters, editors, directors, technicians, cameramen, and even those in leadership and management positions. Furthermore, VTC10 also needs to focus on researching technological innovations and conducting regular surveys of its target audience to meet the information needs of overseas Vietnamese, thus fulfilling its mission as a specialized channel for the overseas Vietnamese community.

This project contributes to assessing the current state of communication activities regarding the image of Vietnam in foreign affairs, culture, tourism, and its people and country, among young people in general and overseas Vietnamese youth in particular, by VTC10 Channel - VTC Television.

11. Practical applications:

Project proposal:"Developing a Content Production Management Process for VTC10 Channel"The project has yielded positive results in improving the quality of the "Documentary" and "Life Corner" programs. The positive outcomes for these two programs demonstrate the high applicability of the project to over 20 other programs and 4 news bulletins on VTC10 Channel. Since its implementation, with its mission as a foreign affairs television channel, the "Documentary" and "Life Corner" programs on VTC10 Channel have successfully fulfilled their task of promoting the image of Vietnam and its people to the world and to the Vietnamese community across five continents. Through the content management project implemented on the two programs "Documentary" and "Life Corner" on VTC10 channel, the quality of satellite transmission has been changed and upgraded, covering more than 100 countries and territories worldwide, and multimedia broadcasting in 30 countries and territories including: Laos, Cambodia, Thailand, Myanmar, South Korea, Indonesia, Taiwan, Singapore, Malaysia, China, the United States, Canada, Australia, Russia, Germany, the United Kingdom, the Czech Republic, Poland, Norway, the Netherlands, Sweden, Switzerland, Austria, France, Spain, South Africa, Denmark, Slovakia, Greece, and Hungary.

The project's effectiveness has enhanced the role of the VTC10 channel's programs as a bridge connecting Vietnamese people in various territories around the world and fostering a shared connection with their homeland, Vietnam. Implementing the project to improve the production quality of the two programs, "Documentary" and "Life Corner," is the foundation for a breakthrough in improving the quality of content production on VTC10, as well as enriching external communication activities across multiple media platforms, bringing a comprehensive picture of Vietnamese life abroad to audiences worldwide.

12. Published works related to the project:

Certificate of Application of Research Results in Practical Activities of the Project: In-depth interviews with leaders of VTC10, the foreign affairs television channel, and several other television channels such as VTV4, QPTV, and ANTV, regarding the applicability of the Project."Developing a content production management process for VTC10 Channel."

INFORMATION ON PROJECT

1. Full name of the student: Tran Thi Thu Lieu

2. Gender: Female

3. Date of birth: November 5, 1978

4. Place of birth: Phu Tho

5. Decision on student admission: No. 4058/2022/QD-XHNV dated December 28, 2022, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes during the training process: Extended until June 28, 2025.

7. Title of the Project:“Developing a Management Process for Content Production on Channel VTC10”

8. Major: Journalism and Communication Management – ​​Code: 8320109

9. Scientific Supervisor: Assoc. Prof, Dr Bui Chi Trung – Deputy Director, Institute for Journalism and Communication Training, Dr Ly Thi Hai Yen.

10. Summary of the Project Results

Based on practical research and audience feedback analysis, this project proposes several solutions to improve the quality of information and communication for overseas Vietnamese programs on Channel VTC10, particularly for the programs"Documentary"and"Life Corner."

The proposed solutions focus on enhancing content quality, innovating presentation formats, and building distinctive program identities through cooperation among the State, the press agency (VTC10 Television), and professional teams of journalists and editors. The most urgent solution is to improve the professional skills, ethics, political awareness, cultural and linguistic knowledge of reporters, editors, directors, technicians, and management staff.

In addition, VTC10 needs to continue technological innovation and conduct regular audience surveys to meet the information needs of overseas Vietnamese, fulfilling its mission as a specialized channel for the Vietnamese community abroad.

The project also evaluates the current state of external communication activities that promote Vietnam's image, culture, tourism, and people to the young generation of overseas Vietnamese. It proposes effective communication solutions across multiple media platforms to reach young Vietnamese audiences around the world.

11. Practical Applicability

The project“Developing a Management Process for Content Production on Channel VTC10”has brought positive results in improving the quality of two key programs:"Documentary"and"Life Corner."The project's outcomes demonstrate high applicability and potential for expansion to more than 20 other programs and four news bulletins on VTC10.

Since the implementation of the project, as a foreign affairs television channel, VTC10 has successfully fulfilled its mission of promoting Vietnam's image and connecting Vietnamese people across the globe. The content management process applied in"Documentary"and"Life Corner"has enhanced satellite transmission quality, expanding coverage to over 100 countries and territories, and enabling multimedia broadcasting in 30 countries and territories including Laos, Cambodia, Thailand, Myanmar, South Korea, Indonesia, Taiwan, Singapore, Malaysia, China, the United States, Canada, Australia, Russia, Germany, the United Kingdom, the Czech Republic, Poland, Norway, the Netherlands, Sweden, Switzerland, Austria, France, Spain, South Africa, Denmark, Slovakia, Greece, and Hungary.

The project has strengthened VTC10's role as a cultural bridge connecting Vietnamese communities worldwide and encourages them to turn their hearts toward their homeland. The successful management and production improvement of"Documentary"and"Life Corner"Serve as a foundation for breakthroughs in enhancing overall content production quality on VTC10, making Vietnam's external communication more diverse and comprehensive in portraying the lives of overseas Vietnamese across continents.

12. Published works related to the project:

In-depth interviews with the leadership of the VTC10 International Broadcasting Channel and several other television channels such as VTV4, QPTV, and ANTV regarding the applicability of the Project “Developing a Content Production Management Process for VTC10 Channel.”