1. Student's full name:Pham Quoc Doai 2. Gender:Male
3. Date of birth: December 20, 1995
4. Place of birth: Tho Nghiep Commune – Xuan Truong District – Nam Dinh Province
5. Student recognition decision No. 3617/QD-XHNV dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: (none)
7. Thesis topic: "Image of Joint Stock Commercial Banks in electronic newspapers today"
8. Major: Journalism; Code:8320101.01
9. Scientific guidance officer:Dr. Dang Duc Long
Academic degree:Dr.
Working agency: Central Economic Committee
10. Summary of thesis results:
Through the study of brand issues, brand image, especially brand image in the press, the thesis provides readers with the most general view of the importance of brand image in the press. The thesis will contribute to supplementing the theoretical foundation in the field of research on brand image in the press.
Application to practical activities: The main subject mentioned throughout the research process is the brand of Vietnamese joint stock commercial banks.
The thesis analyzes in depth the image of Vietnam's joint stock commercial banks on electronic newspapers so that readers, especially banks and press agencies, can clearly perceive their role in building brand image in the press.
Joint stock commercial banks do not need to effectively use the power of the press in their communication activities. On the contrary, press agencies need to come up with policies and methods of operation to best support the communication of the image of joint stock commercial banks while still ensuring objective and truthful information to readers.
INFORMATION ON MASTER'S THESIS
1. Full name of the candidate : Pham Quoc Doai
2. Gender : Male
3. Date of birth: December 20, 1995
4. Place of birth: Tho Nghiep – Xuan Truong – Nam Dinh
5. Admission decision number: 3617 on 4thDecember 2018 of the Principal of the University of social sciences and humanities- Vietnam national university Hanoi city
6. Changes in academic process: No
7. Official thesis title: “Images of stock commercial banks in the current online newspapers”
8. Major:science and technology management
9. Code: 8340401.01
10. Supervisor: Dang Duc Long, Ph.D.
Qualification: Doctor of Philosophy
Working Agency: Images of stock commercial banks in the current online newspapers
11. Summary of the findings of the thesis:
By researches of all matter related to branding, especially brand images in media, this thesis will show the importance of brand images in the press. And it also gives the contribution on theorical background of branding research in the media.
Apply to practicality: The main subject mentioned in this research is the Vietnamese brand of joints stock commercial banks.
Looking forward to have opened markets for the rural area with more opportunities. Promoting the agriculture and boosting the development of the rural area.
This thesis focuses on analysis of the brand images of Joint stock commercial bank in Vietnam on online media. Therefore, the reader, bank, and press will be aware of their role on branding.
Banks had no need to use the power of the media; the press authorities will issue the operational policies to support them and still ensure comprehensive and accurate information to readers
