1. Student's full name:Pham Quoc Doai 2. Gender:Male
3. Date of birth: December 20, 1995
4. Place of birth: Tho Nghiep Commune – Xuan Truong District – Nam Dinh Province
5. Decision No. 3617/QD-XHNV dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: (none)
7. Thesis title: "The Image of Joint Stock Commercial Banks in Online Newspapers Today"
8. Major: JournalismCode:8320101.01
9. Scientific supervisor:Dr. Dang Duc Long
Academic title:Doctor
Affiliation: Central Economic Committee
10. Summary of the thesis results:
Through research on branding issues, brand image, especially brand image in the press, this thesis provides readers with the most comprehensive overview of the importance of brand image in the press. The thesis will contribute to supplementing the theoretical foundation in the field of research on brand image in the press.
Application to practical activities: The main subject mentioned throughout the research process is the brand of Vietnamese joint-stock commercial banks.
This thesis delves into an analysis of the image of Vietnamese joint-stock commercial banks in online newspapers, aiming to help readers, especially banks and media organizations, understand their role in building brand image in the media.
Joint-stock commercial banks do not need to effectively utilize the power of the press in their communication activities; on the contrary, press agencies need to develop policies and operational methods to best support the communication of the image of joint-stock commercial banks while still ensuring truthful and objective information for readers.
INFORMATION ON MASTER'S THESIS
1. Full name of the candidate : Pham Quoc Doai
2. Gender: Male
3. Date of birth: December 20, 1995
4. Place of birth: Tho Nghiep – Xuan Truong – Nam Dinh
5. Admission decision number: 3617 on 4thDecember 2018 of the Principal of the University of social sciences and humanities- Vietnam national university Hanoi city
6. Changes in academic process: No
7. Official thesis title: “Images of stock commercial banks in the current online newspapers”
8. Major:science and technology management
9. Code: 8340401.01
10. Supervisor: Dang Duc Long, Ph.D.
Qualification: Doctor of Philosophy
Working Agency: Images of stock commercial banks in the current online newspapers
11. Summary of the findings of the thesis:
By researches of all matter related to branding, especially brand images in media, this thesis will show the importance of brand images in the press. And it also gives the contribution on theorical background of branding research in the media.
Apply to practicality: The main subject mentioned in this research is the Vietnamese brand of joints stock commercial banks.
Looking forward to have opened markets for the rural area with more opportunities. Promoting the agriculture and boosting the development of the rural area.
This thesis focuses on analysis of the brand images of Joint stock commercial bank in Vietnam on online media. Therefore, the reader, bank, and press will be aware of their role on branding.
Banks had no need to use the power of the media; the press authorities will issue the operational policies to support them and still ensure comprehensive and accurate information to readers
