TTLV: Exploiting Press information to serve the Internal Communication work of FDI Enterprises in Vietnam

MASTER'S THESIS INFORMATION

1. Student's full name:Lai Hoang Dung

2. Gender: Male

3. Date of birth: October 13, 1978

4. Place of birth: Hanoi

5. Decision on recognition of students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis title:Exploiting Press information to serve the internal communication work of FDI enterprises in Vietnam

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Vu Quang Hao, Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of thesis results:

The thesis has systematized the general theoretical basis on the issue of internal communication in FDI enterprises and the role of press channels in internal communication of FDI enterprises. In which, it mentions communication, internal communication, communication in FDI enterprises, press channels in internal communication and communication activities in FDI enterprises.

The thesis has analyzed and evaluated the current situation and specificity of internal communication activities in FDI enterprises. In addition, the thesis also evaluated the current situation and difficulties through studying communication activities at 02 selected enterprises, Samsung Electronics Company and Yamaha Motor Company, thereby systematizing the theoretical framework of communication for FDI enterprises.

From there, the thesis proposes solutions and recommendations to improve the effectiveness of internal communication in FDI enterprises in the coming time.

11. Practical application:

The project provides an overview of the position and role of internal communication activities at the two surveyed enterprises; provides assessments and recommendations to help organizations and individuals working in communication to refer to, consider and adjust development strategies to be most suitable, economical and effective.

In practice, the topic will be a reference document for managers at the two surveyed enterprises, helping them gain more knowledge as well as new perspectives on how to approach press channels in internal communication.

12. Further research directions:

Besides the results as analyzed and mentioned above, the thesis still has certain limitations and shortcomings such as: the survey scale is not large and only surveyed internal communication activities in 02 FDI enterprises. Therefore, the next research direction of the topic is to expand the survey to internal communication activities in FDI enterprises.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Lai Hoang Dung 2. Sex: Male

3. Date of birth: October 13, 1978 4. Place of birth: Hanoi

5. Admission decision number: 2998 /2013/QD-XHNV-SĐH, Dated: December 30, 2013 of Rector University of Social Sciences and Humannity - Vietnam National University of Ha Noi.

6. Changes in academic process: No

7. Official thesis title: An investigation in press service channel for internal communication in Foreign direct investment enterprises (FDI) in Vietnam.

8. Major: Journalism School 9. Code: 60.32.01.01

10. Supervisors: Ph.D. Vu Quang Hao, Vietnam National University, Hanoi

11. Summary of the thesis:

The thesis has scientifically presented the common theoretical basis of internal communication issues and the role of the press channel for internal communication in FDI enterprises. The thesis also mentions the communications, internal communications, communications in FDI enterprises, press channel in internal communications and communication activities in FDI enterprises.

The thesis has analyzed and evaluated the current specific characteristics of internal communication activities in FDI enterprises. By carrying out research in communication activities in SEV and Yamaha Motor, the thesis has assessed the situation, difficulties and physics presented the theoretical basis of FDI enterprises' internal communication.

Consequently, the thesis has offered solutions and recommendations to improve the efficiency of FDI enterprises' internal communications in the following time.

12. Practical promise of the thesis

In theoretical view, the thesis provides an overview of the position and role of internal communication activities in 02 examining enterprises; gives assessments, recommendations in order to help organizations and individuals to refer, consider and make development strategies in an appropriate, economic and effective way.

In practical view, the thesis would be the reference for administrators in 02 enterprises researching, which can help them gain knowledge as well as new perspectives on how to approach the press channel in internal communication.

13. Directions for further researches:

Besides the results that have been mentioned, the thesis also has limitations such as the scale of the survey is still limited in 2 FDI enterprises' internal communication. Therefore, the further researches should be extended to internal communications activities in FDI enterprises.

14. Published works related to the thesis: Not yet.