1. Student's full name: Nguyen Thu Trang 2. Gender: Female
3. Date of birth: September 29, 1986
4. Place of birth: Ha Long – Quang Ninh
5. Decision No. 2705/2020/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process:
7. Thesis title: “Research on the development of distinctive tourism products in Mong Cai City, Quang Ninh Province”
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Assoc. Prof. Dr. Pham Hong Long - Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
The first chapter of this thesis focuses on systematizing some theoretical issues regarding tourism products and distinctive tourism products, the role of distinctive tourism products in tourism activities, and the principles and processes of developing distinctive tourism products. Through this, it affirms that researching and developing distinctive tourism products at a destination is important and necessary to satisfy the needs of tourists. Through field surveys/research, data collection and synthesis, and expert interviews, Chapter 2 of this thesis delves into assessing the current state of tourism potential and tourism activities in Mong Cai City. It focuses on evaluating the current state of development and exploitation of tourism products in Mong Cai City during the period 2017-2021, highlighting the advantages and disadvantages in developing local tourism products, and proposing solutions to effectively utilize existing tourism products, enhance investment attraction, and guide the development of unique tourism products in Mong Cai City in the future. Based on this, Chapter 3 of the thesis also outlines some directions, perspectives, and proposals for developing several unique tourism products in Mong Cai City, as well as the city's tourism development goals for the future. At the same time, the proposal aims to contribute to promoting the development of the local tourism industry in proportion to its potential and strengths as a "borderland, coastal, and riverside" area.
From the research findings, it is clear that developing and building distinctive tourism products requires leveraging the unique tourism resources of the destination, alongside investment in technical infrastructure, services, attractions, tourism promotion and marketing, and human resource development. The development of tourism products needs to be prioritized as a tourism development strategy to improve the quality of the destination and create competitiveness in attracting domestic and international tourists. Furthermore, it is necessary to enhance the effectiveness of state management in tourism activities, strengthen tourism product development planning, attract investment, and promote linkages in tourism product development to create tourism products that reflect the unique local culture.
11. Practical Application: This thesis has analyzed the conditions for developing distinctive tourism products in Mong Cai city and explored the current state of tourism activities there. The research results can help managers and tourism businesses in Quang Ninh province to formulate policies and measures to develop distinctive tourism products for Mong Cai city.
12. Further research directions: Research on developing the Mong Cai tourism brand.
13. Related publications to the thesis: Solutions for developing distinctive tourism products in Mong Cai city (Quang Ninh province) published in Tourism Magazine, April 2023.
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thu Trang 2. Sex: Female
3. Date of birth: September 29th, 1986
4. Place of birth: Quang Ninh Province
5. Admission decision number: 2705/2020/QD-XHNV; Dated: December 24th, 2020, by the Rector of the University of Social Sciences and Humanities, Hanoi National University
6. Changes in the educational process:
7. Official thesis title: “Research development on typical tourism products in Mong Cai city, Quang Ninh province.”
8. Major: Tourism 9. Code: 8810101.01
10. Supervisors: Assoc. Prof. Pham Hong Long - Faculty of Tourism Studies, University of Social sciences and Humanities, Vietnam National University.
11. Summary of the findings of the thesis:
The first chapter of the thesis focuses on systematizing several theoretical issues on tourism products and typical tourism products, the role of typical tourism products in tourism activities, and principles and processes for developing standard tourism products. Thereby, it is affirmed that the research on developing typical tourism products in a destination is essential to satisfy the needs of tourists. By the method of actual survey/field research, collecting and synthesizing documents, and interviewing experts, the content in chapter 2 focuses depth on assessing the status of tourism potential and tourism activities of Mong Cai city, focusing on evaluating the current situation of construction and exploitation of tourism products of Mong Cai city in the period of 2017 - 2021, raising advantages and disadvantages in exploiting and developing typical tourism products in the locality and raising issues to be solved to effectively use existing tourism products and push for investment and orientation to build typical tourism products of Mong Cai city in the future. In chapter 3, the thesis also mentions some directions, viewpoints, and proposals to develop typical tourism products of Mong Cai city, to develop city tourism in the future. At the same time, the proposal aims to promote the local tourism industry to create commensurate with the potentials and strengths of "borderline, coastal and riverside.”
From the above-proposed studies, developing and building typical tourism products must be associated with attach specific tourism resources of the destination, besides the investment in technical infrastructure, services, attractions, tourism promotion, and human resource development. The development of tourism products should be focused on as a strategy of tourism development to improve the quality of destinations and create competitiveness in tourism in attracting domestic and international tourist markets. In addition, it is necessary to improve the efficiency of government management in tourism activities, step up the planning for developing tourism products, attract investment and link tourism product development to create tourism products with local cultural characteristics.
it is necessary to
11. Applicability in practice: The thesis analyzes the conditions for developing typical tourism products in Mong Cai city and the current situation of tourism activities here. The research results can help managers and tourism enterprises in Quang Ninh province to refer to and propose guidelines, policies, and measures to develop typical tourism products of Mong Cai city.
12. Further research directions: Research
supportto build Mong Cai tourism brand.
13. Published works related to the thesis: Solutions to develop typical tourism products in Mong Cai city (Quang Ninh province) published in the travel magazine April 2023.
