1. Student's full name: Tran Thi Nhu 2. Gender: Female
3. Date of birth: September 5, 1987
4. Place of birth: Nghe An
5. Decision No. 2705/2020/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes to the training program: Extension from December 2022 to June 2023
7. Thesis title: Research and application of Internet marketing in the Learning Resources Center - Library of Vinh Medical University.
8. Major: Information and Library Science Code: 8320201.01
9. Scientific supervisor: Dr. Bui Thanh Thuy, Faculty of Information and Library Science, University of Social Sciences and Humanities.
10. Summary of the thesis results:
- Research and synthesize the theoretical basis of online marketing in library operations: concept, content, role, influencing factors, and criteria for evaluating the effectiveness of library internet marketing activities.
- Present an overview of the characteristics, analyze, and evaluate the current state of internet marketing activities at the Learning Resources Center - Library of Vinh Medical University.
- Developing internet marketing solutions for the Learning Resources Center - Library of Vinh Medical University.
- Experimenting, analyzing, and evaluating the results of internet marketing solutions at the Learning Resources Center - Library of Vinh Medical University.
- Propose effective solutions for implementing internet marketing at the Learning Resources Center - Library of Vinh Medical University.
11. Practical applications:
- The research results contribute to enhancing the effectiveness of internet marketing at the Learning Resources Center - Library of Vinh Medical University.
- Use the research results as a reference for information and library agencies in applying internet marketing to their operations.
- Use the research results as a reference for students majoring in information and library science.
12. Future research directions:
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thi Nhu 2. Sex: Female
3. Date of birth: September 5, 1987 4. Place of birth: Nghe An
5. Admission decision number: 2705/2020/QD-XHNV Dated December 30, 2013 the Headmasters of the University of Social Sciences and Humanities, Hanoi National University.
6. Changes in academic process: extended from December 2022 to June 2023
7. Official thesis title: Internet marketing research and application at Library and Learning Resource Center – Vinh University of Medicine
8. Major: Information – Library Science 9. Code: 8320201.01
10. Supervisors: Ph.D. Bui Thanh Thuy, Library and Information science, Hanoi University of Social Sciences and Humanities-Ha Noi National University
11. Thesis Content Summary:
Research and synthesis on the theoretical basis of online marketing in library activities: concept, content, role, influencing factors and criteria for evaluating the effectiveness of library internet marketing activities.
Characteristics overview, analysis and assessment of the current status of internet marketing activities at the Learning Resource Center - Library of Vinh Medical University.
Internet marketing solutions for the Learning Resource Center - Library of Vinh Medical University
Experimentation, analysis and evaluation on the experimental results of internet marketing solutions at the Learning Resource Center - Library of Vinh Medical University.
Proposal of effective internet marketing solutions at the Learning Resource Center - Library of Vinh Medical University.
12. Practical applicability
Research results contribute to enhancing the effectiveness of internet marketing at the Learning Resource Center - Library of Vinh Medical University.
Research results utilized as reference for information agencies - libraries in applying internet marketing to their activities.
Research results utilized as reference for information and library students.
13. Further research directions, if any:
14. Thesis-related publications:
