1. Student's full name: Tran Thi Nhu 2. Gender: Female
3. Date of birth: September 5, 1987
4. Place of birth: Nghe An
5. Decision on recognition of students No. 2705/2020/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: Extension from 12/2022 to 06/2023
7. Thesis topic: Research and application of Internet marketing in the Learning Resource Center - Library of Vinh Medical University.
8. Major: Information - Library Code: 8320201.01
9. Scientific advisor: Dr. Bui Thanh Thuy, Faculty of Information - Library, University of Social Sciences and Humanities.
10. Summary of thesis results:
- Research and synthesize theoretical basis of online marketing in library activities: concept, content, role, influencing factors and criteria for evaluating the effectiveness of library internet marketing activities
- Present an overview of the characteristics, analyze and evaluate the current status of internet marketing activities at the Learning Resource Center - Library of Vinh Medical University.
- Building internet marketing solutions for the Learning Resource Center - Library of Vinh Medical University
- Experiment, analyze and evaluate experimental results of internet marketing solutions at the Learning Resource Center - Library of Vinh Medical University.
- Propose effective applications of internet marketing solutions at the Learning Resource Center - Library of Vinh Medical University.
11. Practical application:
- The research results contribute to enhancing the effectiveness of internet marketing at the Learning Resource Center - Library of Vinh Medical University.
- Use research results as reference materials for information agencies and libraries in applying internet marketing to their operations.
- Use research results as reference materials for students majoring in information and library science.
12. Further research directions:
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thi Nhu 2. Sex: Female
3. Date of birth: September 5, 1987 4. Place of birth: Nghe An
5. Admission decision number: 2705/2020/QD-XHNV Dated December 30, 2013 the Headmasters of the University of Social Sciences and Humanities, Hanoi National University.
6. Changes in academic process: extended from December 2022 to June 2023
7. Official thesis title: Internet marketing research and application at Library and Learning Resource Center – Vinh University of Medicine
8. Major: Information – Library Science 9. Code: 8320201.01
10. Supervisors: Ph.D. Bui Thanh Thuy, Library and Information science, Hanoi University of Social Sciences and Humanities-Ha Noi National University
11. Thesis Content Summary:
Research and synthesis on the theoretical basis of online marketing in library activities: concept, content, role, influencing factors and criteria for evaluating the effectiveness of library internet marketing activities.
Characteristics overview, analysis and assessment of the current status of internet marketing activities at the Learning Resource Center - Library of Vinh Medical University.
Internet marketing solutions for the Learning Resource Center - Library of Vinh Medical University
Experimentation, analysis and evaluation on the experimental results of internet marketing solutions at the Learning Resource Center - Library of Vinh Medical University.
Proposal of effective internet marketing solutions at the Learning Resource Center - Library of Vinh Medical University.
12. Practical applicability
Research results contribute to enhancing the effectiveness of internet marketing at the Learning Resource Center - Library of Vinh Medical University.
Research results utilized as reference for information agencies - libraries in applying internet marketing to their activities.
Research results utilized as reference for information and library students.
13. Further research directions, if any:
14. Thesis-related publications:
