MASTER'S THESIS INFORMATION
1. Student's full name:Nguyen Thanh Quang
2. Gender: Male
3. Date of birth: March 27, 1992
4. Place of birth: Hoi An City, Quang Nam Province
5. Student recognition decision No. 3683/2015/QD-XHNV dated December 31, 2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No changes
7. Thesis topic name:Research on international tourist satisfaction in Nha Trang
8. Major: Tourism Studies Code: TD 01
9. Scientific instructor:Associate Professor, Dr. Tran Thi Minh Hoa
10. Summary of thesis results:
The purpose of this research is to evaluate the satisfaction of international tourists in Nha Trang city. Based on theory and practical research, the research has explored additional factors affecting tourist satisfaction with five main components that strongly affect tourist satisfaction: Technical infrastructure of tourism, Environment, Tourism resources, Means of transportation, Food and beverage services, sightseeing, entertainment and shopping. From the research results, it is shown that the factors have a positive impact on satisfaction at different levels. In addition, the research results have been explained as follows:
Firstly, this study enriches the results of previous research on assessing tourist satisfaction in the tourism sector. Inheriting previous studies of the authors on satisfaction with destinations, the author also proposed a research model with 5 factors affecting the satisfaction of international tourists with tourism in Nha Trang.
Second, combining the author’s research results with his own practical observations and experiences. The author has proposed some recommendations based on the regression results to help improve the satisfaction of international tourists with Nha Trang tourism. In addition, the results can help tourism authorities focus on which issues first and provide accompanying solutions.
11. Practical application:
The study helps tourism businesses, hotels, service providers and government agencies understand the factors affecting international visitors’ satisfaction. From there, appropriate solutions and policies are proposed to promote tourism development in Nha Trang.
In addition, the topic is a reference for students, further researchers, and a basis for similar studies in other localities in Vietnam.
12. Further research directions:
Expanding the scope of research to other provinces and cities to increase the reliability of the research model. In addition, distributing survey forms to tourists will be carried out depending on specific cases and times so that the sample is comprehensive and the results are highly practical.
Expanding the research on loyalty or intention to return to develop more new variables and explain tourist satisfaction. This result is the basis for supplementing the use in subsequent studies on loyalty and intention to return to Nha Trang, from which there are appropriate advice and policies to help tourism organizations have appropriate assessments and planning of their development strategies.
13. Published works related to the thesis:
MASTER THESIS INFORMATION
1. Full name: Nguyen Thanh Quang 2. Gender: Male
3. Date of birth: March 27th, 1992 4. Place of birth: Hoi An City, Quang Nam Province
5. Decision on Recognition of Trainees No: 3683/2015/QD-XHNV, December 31th , 2015 by the Rector University of Social Sciences and Humanities – Hanoi National University.
6. Changes in the training process: No changes
7. Thesis title: A research on international tourists' satisfaction in Nha Trang City
8. Specialization: Tourism Studies Code: TD 01
9. Academic instructor: Associate Professor, Dr. Tran Thi Minh Hoa
10. Summary of the results of the thesis:
The purpose of this research is to evaluate the satisfaction of international tourists in Nha Trang city. Based on theoretical and practical research, the research has further explored the factors that influence visitor satisfaction with the five factors that strongly influence visitor satisfaction: Tourism infrastructure, Environment, Tourism resources, Transportation, and Catering, sightseeing, entertainment, shopping. The results of the research, factors that positively impact on satisfaction with different levels. In addition, the results of the research were explained as follows:
Firstly, this research enriches previous research findings on visitor satisfaction in the tourism sector. Inheriting the authors' previous research on destination satisfaction, the author also outlined a research model with five factors that affect on international tourists' satisfaction in Nha Trang City.
Secondly, combining the results of research and observation experience, the author has proposed a number of recommendations based on the regression results to improve the satisfaction of international tourists for Nha Trang tourism. In addition, the results can help travel agencies to focus on the issues first and provide solutions.
11. Applicability in practice:
The research helps businesses, travel agencies, hotels, and services understand the factors that affect the satisfaction of international tourism. Therefore they can give some appropriate solutions and policies to promote tourism development in Nha Trang. In addition, the results of this study can help university students and other researchers have a better understanding on this subject matter and further research this topic in other locations.
12. Next research directions:
Extend the scope of research to other cities and provinces to increase the credibility of the research model. In addition, the distribution of surveys to visitors will be done according to different circumstances, the specific time to sample the overall and the results are highly realistic.
Extend the study of tourist satisfaction to improve future services to ensure that tourists are coming back to this destination. This result is the basis for further use in subsequent studies of loyalty and intention to return to Nha Trang, which provides advice and policy to help tourism organizations for development strategy. Extend the study of tourist satisfaction to improve future services to ensure that tourists are coming back to this destination.
13. Published works related to thesis:
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