TTLV: Marketing activities at the Archives and Library Center of the Firefighting University

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Tran Thi Thuy                                 

2. Gender: Female

3. Date of birth: July 29, 1991

4. Place of birth: Thanh Hoa

5. Decision No. 3683/QD-XHNV dated December 31, 2015, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title:"Marketing activities at the Archives and Library Center of the Firefighting University"

8. Major: Information Science – Library Science Code: 60.32.02.03

9. Scientific supervisor:Dr. Nguyen Thu Thao

10. Summary of the thesis results:

This thesis focuses on the general theory of marketing and the marketing mix in library and information activities. It surveys the current state of the marketing mix and the factors influencing it at the Archives and Library Center of the Firefighting University. Based on this, it proposes specific solutions to improve the effectiveness of marketing activities at the Archives and Library Center of the Firefighting University.

11. Practical applications:

This thesis serves as the basis for the Archives and Library Center of the Firefighting University to develop its marketing activities.

This thesis can serve as a reference for other theses when researching marketing in library and information services.

12. Future research directions:

13. Published works related to the thesis

MASTER'S THESIS INFORMATION

1. Full name: Tran Thi Thuy 2. Gender: Female

3. Date of birth: July 29, 1991 4. Place of birth: Thanh Hoa

5. Admission decision number: 3683/QD-XHNV on December 31, 2015 of the Rector of University of Social Sciences and Humanities, Vietnam National University Hanoi

6. Changes in academic process: None

7. Official thesis title: “The marketing activity at the Center for Information library and Material resources of the University of Fire fighting and prevention”

8. Major: Library and Information Code: 60.32.02.03

9. Supervisor: Ph.D. Nguyen Thu Thao

10. Summary of the findings of the thesis:

The thesis focuses on studying the general theory of marketing and mixed marketing in library information services. The actual situation of mixed marketing and factors affecting marketing at the Center for Information, Library and Material Resources of the University of Fire fighting and prevention is examined. On that basis, specific group of solutions are introduced to enhance the effectiveness of marketing activities at the Center for Information, Library and Material Resources of the University of Fire fighting and prevention

11. Practical applicability:

This dessert is the basis for the marketing activity development of the Center for Information, Library and Material Resources of the University of Fire fighting and prevention.

This thesis can be used as the reference for other theses when studying marketing in library information activities.

12. Further research directions, if any:

13. Thesis-related publications: