TTLV: Marketing activities at the Archives and Library Center of the University of Fire Prevention and Fighting

MASTER'S THESIS INFORMATION

1. Student's full name:Tran Thi Thuy                                 

2. Gender: Female

3. Date of birth: July 29, 1991

4. Place of birth: Thanh Hoa

5. Decision on recognition of students No. 3683/QD-XHNV dated December 31, 2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:“Marketing activities at the Archives and Library Center of the University of Fire Prevention and Fighting”

8. Major: Information Science - Library Code: 60.32.02.03

9. Scientific instructor:Dr. Nguyen Thu Thao

10. Summary of thesis results:

The thesis focuses on studying the general theory of marketing and marketing mix in library information activities. Surveying the current status of marketing mix and factors affecting marketing at the Archives and Library Center of the University of Fire Prevention and Fighting. On that basis, specific groups of solutions are proposed to improve the effectiveness of marketing activities at the Archives and Library Center of the University of Fire Prevention and Fighting.

11. Practical application:

The thesis is the basis for the Archives and Library Center of the Fire Prevention and Fighting University to use to develop marketing activities.

The thesis can be used as a reference for other theses when researching marketing in library information activities.

12. Further research directions:

13. Published works related to the thesis

MASTER'S THESIS INFORMATION

1. Full name: Tran Thi Thuy 2. Gender: Female

3. Date of birth: July 29, 1991 4. Place of birth: Thanh Hoa

5. Admission decision number: 3683/QD-XHNV on December 31, 2015 of the Rector of University of Social Sciences and Humanities, Vietnam National University Hanoi

6. Changes in academic process: None

7. Official thesis title: “The marketing activity at the Center for Information library and Material resources of the University of Fire fighting and prevention”

8. Major: Library and Information Code: 60.32.02.03

9. Supervisor: Ph.D. Nguyen Thu Thao

10. Summary of the findings of the thesis:

The thesis focuses on studying the general theory of marketing and mixed marketing in library information services. The actual situation of mixed marketing and factors affecting marketing at the Center for Information, Library and Material Resources of the University of Fire fighting and prevention is examined. On that basis, specific group of solutions are introduced to enhance the effectiveness of marketing activities at the Center for Information, Library and Material Resources of the University of Fire fighting and prevention

11. Practical applicability:

This dessert is the basis for the marketing activity development of the Center for Information, Library and Material Resources of the University of Fire fighting and prevention.

This thesis can be used as the reference for other theses when studying marketing in library information activities.

12. Further research directions, if any:

13. Thesis-related publications: