1. Student's full name: Bui Van Phuong 2. Gender: Male
3. Date of birth: July 26, 1997
4. Place of birth: Nam Dinh
5. Decision on student admission No.: 2948/QD-XHNV dated December 28, 2021, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes to the training process: Extended by 6 months
7. Thesis title: “Factors attracting domestic tourists to the DMZ (Demilitarized Zone) in Quang Tri”
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Pham Hung, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of the thesis results:
The author has clearly outlined and delved deeper into the fundamental concepts related to the tourism industry, with a particular focus on tourism in the Demilitarized Zone (DMZ) and the key factors attracting domestic tourists to this area. Through the analysis and definition of the domestic tourism market, we have explored important factors such as tourism resources, services and tourism products, pricing, amenities and convenience of the destination, promotional and marketing efforts, as well as the connectivity and comprehensiveness of the tourism program.
Next, the study analyzes the factors attracting domestic tourists to the Demilitarized Zone (DMZ) in Quang Tri. The survey design, using questionnaires, allowed the author to collect and analyze opinions from domestic tourists and managers, aiming to assess the effectiveness of these factors in practice. The author also conducted a SWOT analysis, a crucial step in identifying strengths, weaknesses, opportunities, and threats in the current context of tourism development. This analysis not only clarifies factors that may promote or hinder tourism development in the DMZ but also supports the identification of effective intervention strategies.
Finally, nine solutions are proposed to enhance the attractiveness of the DMZ (Demilitarized Zone) in Quang Tri province to domestic tourists. These solutions range from improving infrastructure and service quality to innovating in marketing and promotion. Policy implications are also presented to ensure that the solutions can be implemented effectively, including encouraging cooperation between the government, businesses, and local communities. Furthermore, this thesis contributes to expanding and enriching the theoretical framework for tourism development in the DMZ region in particular and tourist destinations in general, and serves as a valuable reference for future tourism development in Quang Tri province.
11. Practical applications:
The research findings provide a basis for tourism management agencies and tourism businesses to develop policies to promote the DMZ demilitarized zone in Quang Tri, and to promote their businesses based on shared tourist experiences.
12. Future research directions:
Assessing the influence of cultural, historical, and educational factors on the behavior and satisfaction of domestic tourists at historical destinations: A case study of the Quang Tri DMZ region.
13. The published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Van Phuong 2. Sex: Male
3. Date of birth : July 26th, 1997
4. Place of birth: Nam Dinh
5. Admission decision number: No. 2948/2021/QD-XHNV; Dated December 28, 2021 by the Rector of University of Social Sciences and Humanities, Hanoi National University.
6. Changes in the training process: extension of 6 months
7. Thesis title : The factors attracting domestic tourists to the DMZ area in Quang Tri.
8. Major: Tourism ; Code: 8810101.01
9. Scientific supervisor: Assoc. Professor, Dr. Nguyen Pham Hung, University of Social Sciences and Humanities, VNU
10. Summary of the results of the thesis:
The author has clearly defined and delved deeper into understanding the basic concepts related to the tourism industry, with a special focus on the Demilitarized Zone (DMZ) tourism and the key factors attracting domestic tourists to this area. Through the analysis and clear definition of the domestic tourist market, we have explored important factors such as tourism resources, services and tourism products, pricing, amenities and the convenience of the destination, efforts in promotion and advertising, as well as the connectivity and inclusiveness of the tourism program.
Subsequently, the factors attracting domestic tourists to the DMZ in Quang Tri were analyzed. The design and survey through questionnaires allowed the author to gather and analyze feedback from domestic tourists and managers, in order to assess the effectiveness of these factors in reality. The author also conducted a SWOT analysis, an important step to identify strengths, weaknesses, opportunities, and challenges in the current tourism development context, which is essential. This analysis not only clarifies the factors that may promote or hinder the development of tourism in the DMZ but also supports the identification of effective intervention strategies.
Finally, nine solutions are proposed to enhance the ability to attract domestic tourists to the DMZ in Quang Tri. These solutions range from improving infrastructure, enhancing service quality, to innovations in marketing and promotion. Policy implications are also presented to ensure that these solutions can be effectively implemented, including encouraging cooperation between the government, businesses, and the local community. Additionally, this thesis also contributes to expanding and enriching the theoretical system of DMZ tourism development in particular and tourism destinations in general, as well as providing a valuable reference for the tourism development process in Quang Tri province in the future.
11. Practical applicability:
The research results provide a basis for tourism management agencies and travel businesses to implement policies aimed at promoting the DMZ non-military tourist destination in Quang Tri, and to promote their business activities based on sharing tourists' experiences.
12. Future research directions:
Evaluating the impact of cultural, historical, and educational factors on the behavior and satisfaction of domestic tourists at historical sites: A case study of the DMZ area in Quang Tri.
13. Published works related to the thesis :
