1. Student's full name: Bui Van Phuong 2. Gender: Male
3. Date of birth: July 26, 1997
4. Place of birth: Nam Dinh
5. Decision on recognition of students No. 2948/QD-XHNV dated December 28, 2021 President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training: 6-month extension
7. Thesis topic: "Factors attracting domestic tourists to the DMZ in Quang Tri"
8. Major: Tourism; Code: 8810101.01
9. Scientific advisor: Associate Professor, Dr. Nguyen Pham Hung, University of Social Sciences and Humanities, VNU
10. Summary of thesis results:
The author has clarified and delved deeper into understanding the basic concepts related to the tourism industry, with a special focus on DMZ tourism and the key factors that attract domestic tourists to the area. Through analyzing and defining the domestic tourist market, we have explored important factors such as tourism resources, services and products, prices, amenities and convenience of the destination, promotion and advertising efforts, as well as connectivity and comprehensiveness of the tourism program.
Then, the factors that attract domestic tourists to the DMZ in Quang Tri are analyzed. The design and survey through the questionnaire allowed the author to collect and analyze the opinions of domestic tourists and managers, in order to evaluate the effectiveness of these factors in practice. The author also conducted a SWOT matrix analysis, an important step to identify the advantages, limitations, opportunities and challenges in the current general context of tourism development. This analysis not only helps to clarify the factors that can promote or limit the development of tourism in the DMZ but also supports the finding of effective intervention strategies.
Finally, nine solutions are proposed to enhance the ability to attract domestic tourists to the DMZ of Quang Tri. These solutions range from improving infrastructure, improving service quality, to innovation in marketing and advertising. Policy implications are also provided to ensure that the solutions can be implemented effectively, including encouraging cooperation between the government, businesses and local communities. In addition, this thesis has also contributed to expanding and enriching the theoretical system on tourism development in the DMZ in particular and tourist destinations in general, as well as having reference value for the tourism development process in Quang Tri province in the coming time.
11. Practical application:
The research results are the basis for tourism management agencies and tourism businesses to develop policies to promote the DMZ demilitarized zone destination in Quang Tri, and promote their business activities based on sharing tourists' experiences.
12. Further research directions:
Assessing the impact of cultural, historical and educational factors on domestic tourists' behavior and satisfaction at historical destinations: A case study of the Quang Tri DMZ region.
13. The published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Van Phuong 2. Sex: Male
3. Date of birth : July 26th, 1997
4. Place of birth: Nam Dinh
5. Admission decision number: No. 2948/2021/QD-XHNV; Dated December 28, 2021 by the Rector of University of Social Sciences and Humanities, Hanoi National University.
6. Changes in the training process: extension of 6 months
7. Thesis title : The factors attracting domestic tourists to the DMZ area in Quang Tri.
8. Major: Tourism ; Code: 8810101.01
9. Scientific supervisor: Assoc. Professor, Dr. Nguyen Pham Hung, University of Social Sciences and Humanities, VNU
10. Summary of the results of the thesis:
The author has clearly defined and delved deeper into understanding the basic concepts related to the tourism industry, with a special focus on the Demilitarized Zone (DMZ) tourism and the key factors attracting domestic tourists to this area. Through the analysis and clear definition of the domestic tourist market, we have explored important factors such as tourism resources, services and tourism products, pricing, amenities and the convenience of the destination, efforts in promotion and advertising, as well as the connectivity and inclusiveness of the tourism program.
Subsequently, the factors attracting domestic tourists to the DMZ in Quang Tri were analyzed. The design and survey through questionnaires allowed the author to gather and analyze feedback from domestic tourists and managers, in order to assess the effectiveness of these factors in reality. The author also conducted a SWOT analysis, an important step to identify strengths, weaknesses, opportunities, and challenges in the current tourism development context, which is essential. This analysis not only clarifies the factors that may promote or hinder the development of tourism in the DMZ but also supports the identification of effective intervention strategies.
Finally, nine solutions are proposed to enhance the ability to attract domestic tourists to the DMZ in Quang Tri. These solutions range from improving infrastructure, enhancing service quality, to innovations in marketing and promotion. Policy implications are also presented to ensure that these solutions can be effectively implemented, including encouraging cooperation between the government, businesses, and the local community. Additionally, this thesis also contributes to expanding and enriching the theoretical system of DMZ tourism development in particular and tourism destinations in general, as well as providing a valuable reference for the tourism development process in Quang Tri province in the future.
11. Practical applicability:
The research results provide a basis for tourism management agencies and travel businesses to implement policies aimed at promoting the DMZ non-military tourist destination in Quang Tri, and to promote their business activities based on sharing tourists' experiences.
12. Future research directions:
Evaluating the impact of cultural, historical, and educational factors on the behavior and satisfaction of domestic tourists at historical sites: A case study of the DMZ area in Quang Tri.
13. Published works related to the thesis :
