TTLV: Managing reader comments on environmental issues

1. Student's full name: Bui Tien Cuong 2. Gender: Male

3. Date of birth: July 22, 1992

4. Place of birth: Ha Long – Quang Ninh

5. Decision to recognize students No. 3638 dated December 31, 2015, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: Extension of defense for 1 year from December 31, 2017 – December 31, 2018

7. Thesis title: Managing reader comments on environmental issues

8. Major: Journalism; Code: 60320101

9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thanh Loi – Editor-in-Chief of the Journalist Magazine

10. Summary of the thesis results:

The thesis outlines fundamental theoretical issues concerning online journalism and its unique advantages, the environment, readers and reader comments on online newspapers, current environmental issues in Vietnam, and the Party and State's policies on environmental matters. It addresses the impact of environmental pollution on society and the necessity of involvement from relevant agencies and the press.

Characterized by its multimedia nature, online newspapers will be one of the effective methods for social critique. Its features include: multimedia capabilities (it can simultaneously provide information through text, still images, animations, audio, charts, tables, etc.), high interactivity (the public can easily provide feedback directly under each article), large information storage capacity (works are not limited in storage and are easily searchable), and non-periodic information (continuously updated 24/7, not limited by geographical distance)...

However, the modern online media environment takes many forms such as social networks, online newspapers, blogs, forums, etc., with various purposes. Meanwhile, the purpose of social criticism is to build, improve, and promote social development. Therefore, in the current context, managing commentary in the press is a "hot" issue in contemporary Vietnamese media. To assess the effectiveness of social criticism in online newspapers, it needs to be considered in the relationship between culture and journalism, that is, an assessment based on the foundation of the culture of social criticism in online newspapers. Along with that, based on identifying problems in managing commentary on environmental issues, this thesis examines and analyzes comments on environmental pollution.

This thesis analyzed the issue of managing reader comments on environmental issues on three websites: Dan Tri, VnExpress, and Vietnamnet. From this analysis, the following lessons can be drawn:

Firstly, online media management has created online forums that reflect and shape public opinion, while also providing important guidance for competent authorities to make sound decisions in socio-political life.

Secondly, the impact of these articles goes beyond simply agreeing with or disagreeing with negative public opinion regarding environmental pollution or decisions made by regulatory agencies. They demonstrate that in modern Vietnamese society, the role and existence of social critique is essential and forms the basis for establishing a highly democratic society.

Thirdly, the regulations, decisions, bills, and policies of the state are completely transparent to the entire society, and everyone can participate openly in providing direct feedback.

Fourth, social critique on online newspapers is a communication process in which both the subject and the object of critique must have good intentions for the process to be effective.

The thesis also draws on experiences in managing online media comments in general and environmental pollution from a positive perspective, leading to suggestions on how to effectively manage online media comments and create public opinion to promote social development in general and to raise awareness of the environment.

11. Practical applications:

The thesis proposed ideas on how to manage online newspapers to achieve high application, as well as how to help administrators create more effective and positive comments for the public.

12. Future research directions: Studying reader interaction with online newspapers.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: BUI TIEN CUONG 2. Sex: Male

3. Date of birth: the 22nd of July, 1992

4. Place of birth: Halong city, Quangninh province

5. Admission decision number: 3638. Dated: the 31st of December, 2005 by the principal of University of Social Sciences and Humanities – Vietnam National University Hanoi

6. Changes in academic process: renewal of thesis defenses from the 31st of December, 2017 to the 31st of December 2018

7. Official thesis title: Managing the reader's comments on the issue of the environment

8. Major: Journalism 9. Code: 60320101

10. Supervisors: Associate Professor Ph.D. Nguyen Thanh Loi, the chief editor of “Nguoi lam bao” magazine.

11. Summary of the findings of the thesis:

The essay has outlined the fundamental theoretical issues of electronic newspapers and their unique advantages, the environment of readers and readers' comments on online newspapers, the environmental issues of Vietnam and the guidelines and policies of the Party and the government on environmental issues. It also addresses the impact of environmental pollution on society and the need for action by the authorities as well as the press.

It is characterized as one of media types, electronic newspapers will be one of the effective methods of social criticism. There are some typical features such as Multimedia (can provide simultaneous information in text, still images, animations, sounds, charts, tables, etc.), high interactivity (easy for the publicity to post their comments below each article), large information store (words are not limited to archives, easy to find), non-periodical information (updated 24/24, not limited by geographical distance). etc.

However, modern online media has many different forms such as social networking, online newspapers, blogs, forums.etc. for various purposes. Meanwhile, the purpose of social criticism is to build, to perfect and to promote social development, then, in the recent context, the management of the press commentary is a hot issue of modern media in Vietnam. To assess the effectiveness of social commentary on online newspapers, it is necessary to place it in the relation between culture and the press, which is based on social criticism culture in electronic newspapers. Along with that, on the basis of pointing out issues in managing the comment on environmental issues, the thesis explores and analyzes the comments on the problem of environmental pollution.

The thesis analyzes the issue of Managing the reader's comment on the environmental issues of the three pages of Dan Tri; VnExpress; Vietnamnet, from which it is possible to draw some lessons as follows:

Firstly, the management of online newspapers has created online forums, reflected and shaped the public norm and provided important guidelines for management agencies to make correct decisions in social and political life.

Secondly, the effect placed on these article series is not just for or against negative public opinion on environmental pollution or regulatory decisions issued. In the modern society of Vietnam, the role and existence of social justice is essential, which is the basis for creating a highly democratic society.

Thirdly, the regulations, decisions, laws, policies of the state are fully public and anyone can participate directly in public review.

Fourthly, social feedback on online newspapers is a communication process in which both the subject and the object must be willing to be criticized so that the process can be effective.

The thesis also draws on the management of online newspaper commentary and environmental pollution from a positive point of view, and suggests how management ideas in online newspapers are conducted. to achieve efficiency and create common norm to promote the development of society in general and make the environment issue more and more attention.

12. Practical applicability, if any:

The thesis proposes ideas on how to manage e-newspapers to achieve good effects as well as to help the commentators to work effectively, positively effective with general public.

13. Further research directions, if any: Studying the interaction of readers with electronic newspapers.

14. Thesis-related publications: No

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