1. Student's full name: Nguyen Thi Linh Chi 2. Gender: Female
3. Date of birth: November 8, 1992
4. Place of birth: Mai Son, Son La
5. Decision on recognition of graduate students No. 2705/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
- The first training period is extended from December 25, 2022 to June 24, 2023 according to Decision No. 3542/QD-XHNV dated November 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
- Extend the training period for the second time from June 25, 2023 to December 24, 2023 according to Decision No. 1671/QD-XHNV dated May 22, 2023 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
- Change of instructors according to Decision No. 1986/QD-XHNV dated June 6, 2023 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
7. Thesis topic: Managing the relationship between the People's Police Newspaper and the People's Police public
8. Major: Journalism and Media Management; Code: Pilot
9. Scientific advisor: Dr. Pham Chien Thang - Thai Nguyen University
10. Summary of thesis results:
From the perspective of journalism and mass media sociology, the research topic "Managing the relationship between CAND Newspaper and the CAND public" is a research project that evaluates the general relationship between CAND Newspaper and the CAND public and finds solutions to improve the management of the quality and effectiveness of information and propaganda activities of CAND Newspaper to meet the requirements of the reader group.
The research results show that the awareness of usefulness of officers and soldiers in the People's Public Security force is a significant premise for them to access and update news on the electronic People's Public Security newspaper.
The findings also imply that CAND Newspaper administrators have the potential to improve their public-centric operations by refining content quality, improving their infrastructure systems, increasing regular interactions with the public, and personalizing news recommendation systems.
From the above findings, the study proposes 5 groups of solutions to help improve and further enhance the capacity to manage the relationship between the newsroom and the public in the industry, including: planning production organization, improving the infrastructure system, refining content quality, maintaining interaction with the public, and applying technology in personalizing news.
The study also found that the first problem for CAND Newspaper is not how to compete with other news platforms or social networks to coexist, but to find an effective strategy to maintain the habit of updating news and further enhance the usefulness of the newspaper to the public group of officers and soldiers in its force.
11. Practical applicability: Use public satisfaction and ease of use index as a scale for news/content standards of digital journalism.
12. Further research directions: Trends in news reception and consumption by specialized audiences in the context of digital journalism - digital media.
13. Published works related to the thesis:
The article published in Journalist Magazine No. 475, September 2023 (pages 58-60) is titled: "Theoretical model for research on managing the relationship between online newspapers and the public".
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Linh Chi 2. Sex: Female
3. Date of birth: November 8, 1992 4. Place of birth: Mai Son, Son La
5. Admission decision number : 2705/QD-XHNV dated: December 24, 2020
6. Changes in academic process:
- First request of extension from December 25, 2022 to June 24, 2023 (decision number 3542/QD-XHNV dated November 28, 2022)
- Second request of extension from June 25, 2023 to December 24, 2023 (decision number 1671/QD-XHNV dated May 22, 2023)
- Change of supervisor (decision number 1986/QD-XHNV dated June 6, 2023)
7. Official thesis title: Management of the relationship between Public Security Newspaper and public security audience
8. Major: Jounalism 9. Code: Pilot master program
10. Supervisors: Dr. Pham Chien Thang
11. Summary of the findings of the thesis:
From the sociology of mass media perspective, this research has adapted key measures from the “technology acceptance model” (TAM) and from the “uses and gratifications theory” (UGT) to better understand the relationship between the Public Security Newspaper and its public audience, at the same time suggesting potential solutions to improve the management of the relationship based on audience's satisfaction.
Findings found that the individuals' perceived usefulness were significant antecedents of their intentions to access and keep up-to-date with the e-CAND Newspaper.
Findings also imply that the CAND Newspaper Board of Directors will improve their audience-centered operations by improving content quality and infrastructure systems, at the same time strengthening reader interaction via different platforms, and applying news personalization to keep readers engaged.
However, the findings suggest that, rather than trying to compete other news platforms or social networks for coexistence, the CAND Newspaper should seek for an effective strategy to maintain the satisfaction of its public security audience while enhancing the usefulness of the newspaper toward this audience group.
12. Practical applicability, if any: Using audience's satisfaction and ease of use as a news standard on digital platforms
13. Further research directions, if any: Trends in receiving and consuming news of the specialized audience in the context of digital journalism - digital media.
14. Thesis-related publications: Article on Nguoi Lam Bao Magazine No.475 released in September 2023 (page 58-60) titled: “Theoretical model for studying the management of the relationship between electronic newspapers and the public audience.”
