TTLV: Promoting Ninh Binh tourism from the perspective of local and central press

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thi Ly

2. Gender: Female

3. Date of birth: October 15, 1978

4. Place of birth: Thanh Hoa

5. Decision to recognize student number: 3683/2015/Decision No. 31/12/2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:

7. Thesis topic name:"Promoting Ninh Binh tourism from the perspective of local and central press"

8. Major: Journalism Code 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Dang Thi Thu Huong, Head of Faculty of Journalism and Communication, University of Social Sciences and Humanities, Hanoi

10. Summary of thesis results:

After researching, surveying, analyzing and evaluating the reality of"Promoting Ninh Binh tourism from the perspective of local and central press"The author of the thesis gives some results below:

* With the number of 330 articles about Ninh Binh tourism in 4 surveyed press agencies (printed and electronic newspapers Ninh Binh, printed and electronic newspapers Du lich, electronic newspapers Tin tuc of Vietnam News Agency, electronic newspapers Vnexpress), it can be seen that this is still a small number compared to the public's need for information about Ninh Binh tourism. Comparing the frequency of articles in central newspapers, it is much less than that of Ninh Binh newspapers. However, according to the public, central newspapers are more effective in promoting Ninh Binh tourism.

* In the content of Ninh Binh tourism promotion information in the central and local newspapers surveyed, the content about natural beauty, culture and cuisine is more successful than other content. An unfortunate limitation is that the newspapers have not yet taken full advantage of multimedia and public interaction in the electronic version. Only Vnexpress newspaper has innovated and is considered more successful than the 3 surveyed press agencies in having interacted with the public, many articles about Ninh Binh tourism have many comments and feedback from readers. Some articles have up to hundreds of opinions. This is also the only newspaper that has videos to convey information about Ninh Binh tourism. That success of Vnexpress newspaper is very commendable. Other newspapers, especially the 3 surveyed press agencies, should have more "breakthrough" steps to catch up and be more effective in promoting Ninh Binh tourism, as well as other information to the public.

* The public has had assessments of Ninh Binh tourism promotion activities in the central and local press. The press is still a leading and effective tourism promotion channel for Ninh Binh. The press channel is an indispensable choice to learn about tourism information in Ninh Binh province. That is a reason for Ninh Binh province to continue to cooperate more deeply with the press to bring the province's tourism image to more people.

*Central and local newspapers have had certain advantages in promoting Ninh Binh tourism in recent times. However, there are still many difficulties and shortcomings. The most prominent difficulty is still the problem of accessing information from the competent agencies managing Ninh Binh tourism. Most central journalists and Ninh Binh newspapers specializing in writing about tourism confirmed this when answering in-depth interviews. This is a very noteworthy thing for state management agencies related to tourism in Ninh Binh province.

* To improve the effectiveness of promoting Ninh Binh tourism in central and local press, a comprehensive solution is needed from Ninh Binh province and press agencies.

For Ninh Binh province, it stands out as a satisfactory solution to the problem of providing information to central and local press agencies.

For central and local press agencies, it is necessary to study the public's demand for Ninh Binh tourism information. Publishing many articles does not necessarily bring high efficiency. The important thing is that the information must be accurate and meet the needs of readers. This requires a certain amount of funding, which may not be easy for press agencies. However, there are many ways to do that within the capabilities of press agencies, such as surveying readers' opinions after each article about Ninh Binh tourism. Knowing what information the public wants will help newspapers and reporters save time and effort when working. More importantly, the promotion will be more effective because it meets exactly what the public needs.

11. Practical applicability: None

12. Further research directions: None

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Ly 2. Sex: Female

3. Date of birth: October 15, 1978 4. Place of birth: Thanh Hoa

5. Admission decision number: 3683/2015/QD-XHNV-SDH dated December 31^st, 2014 by Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: No changes

7. Official thesis title: “Promoting Ninh Binh tourism from the perspective of the local media and the central press”

8. Major: Press study Code: 60.32.01.01

9. Supervisors: Assoc. Prof. – PhD Dang Thi Thu Huong. Dean of Journalism and Communication, University of Social Sciences and Humanities

10. Summary of the results of the thesis:

After studying, analyzing and evaluating the subject of "Promoting tourism in Ninh Binh from the angle of view of local newspapers and the central press", the author of the thesis gives the following results:

* With the number of 330 news articles about Ninh Binh tourism on 4 news agencies investigating (Ninh Binh printed newspapers and electronic newspapers, travel printed newspapers and e-newspaper, Vietnam News Agency e-newspaper, Vnexpress e-newspaper), it can be seen that this number is still less than the needs of information about tourism in Ninh Binh public. Comparing the frequency of news articles, that of the central government is much less than that of Ninh Binh. However, according to public's opinion, the central newspapers are more effective when promoting tourism in Ninh Binh.

In the content of tourism information about Ninh Binh on the central and local newspapers surveyed, the content of natural beauty and culture, culinary is more successful than others. One drawback is that the newspapers have not taken full advantage of multimedia and interacting with the public in the electronic version. The only indicator that Vnexpress has innovated and is considered more successful than the three press agencies surveyed is that it interacts with the public, many articles on Ninh Binh tourism have many comments, feedback from readers. Many articles have up to hundreds of comments. This is also the only newspaper which has videos to convey information about Ninh Binh tourism. That success of Vnexpress is very commendable. Other newspapers, especially the three media agencies surveyed, should take more "breakthrough" steps to catch up and be more effective in promoting Ninh Binh tourism as well as other information to the public.

* The public has evaluated the tourism promotion activities on Ninh Binh newspapers in the central and local. Newspaper is still a leading and effective tourism promotion channel for Ninh Binh. The press channel is an indispensable choice to learn about tourism information in Ninh Binh province. That is one reason in the order that Ninh Binh province will continue to cooperate more closely with the press to bring the tourism image of the province to more people.

* The central and local newspapers have had certain advantages in promoting tourism in Ninh Binh over time. However, there are still many difficulties and inadequacies. The most difficult is the aspect of accessing information from the authorities who are responsible for tourism Ninh Binh. In in-depth interviews, most of the central journalists and Ninh Binh newspaper specializing in ones in tourism confirmed this. This is a notable thing for the state management agencies involved in tourism in Ninh Binh province.

* In order to improve the effectiveness of promoting Ninh Binh tourism in the central and local press, it is necessary to have the total solution from Ninh Binh province and press agencies. For Ninh Binh province, solving satisfactorily the issue of providing information to the central and local press agencies is a problem in concern.

For central and local press agencies, it is necessary to study the public needs of Ninh Binh tourism information. Posting many articles is unlikely to be highly effective. It is important for the information to be hit and true to the needs of the readers. This requires some funding, which may not be easy for the press. However, there are many ways to do this in the capacity of the press, for example survey of readers after each article on tourism Ninh Binh. Knowing what information the public wants will help journalists save time and energy while working. More importantly, the effect of promotion will be higher because it meets the needs of the public.

11. Practical applicability, if any: No

12. Further research directions, if any: No

13. Thesis-related publications: No