Thesis information "Promoting Vietnamese culture to overseas Vietnamese through VTV4 television channel" by HVCH Le Thanh Thuy, majoring in Journalism.1. Full name of student: Le Thanh Thuy 2. Gender: Female 3. Date of birth: September 12, 1986 4. Place of birth: Bac Luong - Tho Xuan - Thanh Hoa 5. Decision to recognize student No.: 1528/QD-XHNV-KH&SDH October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: Promoting Vietnamese culture to overseas Vietnamese through VTV4 television channel 8. Major: Journalism; Code: 60.32.01 9. Scientific supervisor: Associate Professor, Dr. Le Thanh Binh, Head of the Department of Communication and Foreign Culture, Diplomatic Academy 10. Summary of the results of the thesis: Based on the research and survey of cultural programs on VTV4 channel for overseas Vietnamese from May 2011 to May 2012, the thesis has obtained the following results: - Affirming the importance of promoting Vietnamese culture to the overseas Vietnamese community. Not only introducing and promoting the quintessence of Vietnamese culture, arousing national pride and love for the homeland and country of each person living abroad. At the same time, it is also an effective tool to disseminate the Party and State's policies in the cause of innovation, especially the policy of great national unity as well as policies towards the overseas Vietnamese community. With the typical strengths of television, VTV4 has played an important role in promoting Vietnamese culture to overseas Vietnamese. - Through a survey of the quantity and frequency of cultural promotional works and a synthesis of audience surveys, the thesis has pointed out the advantages, limitations and causes of the quality of content and form of cultural programs on VTV4 channel to the NVNONN community. - Based on the experience of promoting culture of some countries in the region, the thesis proposes a number of practical solutions to improve the quality of cultural programs on VTV4 channel. 11. Practical applicability: - The topic will be a reference document for reporters and television editors working on cultural programs, especially for the NVNONN audience, to gain more experience and skills to improve the quality of program content, increasing the effectiveness of information reception to the public. - A reference document for students and trainees who want to learn about issues related to television programs for overseas Vietnamese, or cultural diplomacy in the new context. 12. Further research directions: The topic "Promoting Vietnamese culture to overseas Vietnamese through VTV4 television channel" opens up a number of further research directions for the author. Specifically: - The role of the media in cultural diplomacy - Cultural information work for overseas Vietnamese in print and online newspapers - Communication about the image of the country and people of Vietnam 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Le Thanh Thuy 2. Sex: Female 3. Date of birth: September 12, 1986 4. Place of birth: Bac Luong – Tho Xuan – Thanh Hoa 5. Admission decision number: 1528/QD-XHNV-KH & Post-Graduate, October 14, 2009 Dean of the University of Social Sciences and Humanities, Hanoi National University 6. Changes in academic process: None 7. Official thesis title: Promoting Vietnamese culture to over-sea Vietnamese through VTV 4 channel. 8. Major: Journalism 9. Code: 60.32.01 10. Supervisors: Dean.Le Thanh Binh, Faculty of Mass Media and Cross-Cultural Communication. 11. Summary of the findings of the thesis: Based on research of various cultural programs on channel VTV4 for over-sea Vietnamese from May 2011 to May 2012, the thesis has several conclusions: - Emphasize the importance of promoting Vietnamese culture to the community of over-sea Vietnamese. Not only introduce, promote and show the essence of Vietnamese culture, but also ignite the patriotism of each and every citizen living abroad. At the same time, this can be a good way to spread the ways and policies of The Communist Party of Vietnam and the government in developing the country, especially the policies in National Unity and other policies for Vietnamese abroad. With certain benefits of television, VTV4 plays an important role in promoting Vietnamese culture to over-sea Vietnamese. - Through research of number, frequency of programs about introducing and promoting culture and analysis based on leaflet for audiences, the thesis points out the pros and cons and the reasons behind about program quality of certain programs on VTV 4. -Based on the experience of promoting culture from other countries within the area, the thesis suggests several practical solutions to heighten the quality of cultural programs on VTV4. 12. Practical applicability, if any: The thesis can be used as reference for journalists, editor on television in making cultural programs, especially programs for oversea Vietnamese. They will gain more experience and skills to improve the programs content and increase the efficiency of the programs' impact on audiences awareness. The thesis can be used as reference for students who want to research about issues related to programs for oversea Vietnamese, or cultural diplomacy in a new context. 13. Further research directions, if any: The topic: “Promoting Vietnamese culture to over-sea Vietnamese through VTV4 channel” leads to many other directions. specifically: The role of mass media in cultural diplomacy Information for oversea Vietnamese on press and digital press Mass media for Vietnamese image and people. 14. Thesis-related publications: None
