TTLV: The Impact of Social Media on Media Culture

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Ma Thi Yen

2. Gender: Female

3. Date of birth: May 24, 1988

4. Place of birth: Binh Thanh – Dinh Hoa – Thai Nguyen

5. Decision on student admission No. 2797/2012 QD – XHNV – SĐH dated December 28, 2012, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis title:The impact of social media on media culture.

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Thanh Loi

10. Summary of the thesis results:

Topic: “The Impact of Social Media on Media Culture”

This thesis aims to survey, research, and evaluate the impacts of the social network Facebook on media culture in Vietnam, thereby identifying both positive and negative impacts; analyzing the causes of these positive and negative impacts; and proposing some solutions to enhance the positive impacts and minimize the negative impacts of the social network Facebook on media culture in Vietnam.

11. Practical applications:

Based on the data obtained from the survey and the recommendations and solutions proposed, the research results of this thesis can serve as a reference for media and press agencies, contributing to guiding social media in accordance with the criteria of Vietnamese media culture.

12. Future research directions:

- Research on the role of the media audience in the modern media environment.

INFORMATION ON MASTER'S THESIS

1. Full name: Ma Thi Yen 2. Sex: Female

3. Date of birth: May 24, 1988 4. Place of birth: Thai Nguyen

5. Admission decision number: No. 2797/2012/QD-XHNV-SĐH dated: December 28, 2012 by Rector of University of Social Sciences and Humanities, Hanoi National University

6. Changes in academic process:

7. Official thesis title: The impacts of social networking on media culture.

8. Major: Journalism 9. Code: 60.32.01.01

10. Supervisors: Ph.D., Associate Professor Nguyen Thanh Loi

11. Summary of the findings of the thesis:

Topic: The impacts of social networking on media culture

The thesis aims to examine, study and evaluate the impacts of social networking on media culture within Vietnam, from which concludes both positive and negative influences. It also analyzes the reasons behind the above influences. Outcomes of the study propose a number of solutions in order to promote the positive impacts as well as minimize the negative impacts of social networking on Vietnamese media culture.

12. Practical applicability, if any: The data collected from empirical study and recommendations, solutions are proposed, results of the study as references are to support media organizations and the press to orient the social networking according to the criteria of media culture of Vietnam.

13. Further research directions, if any:

- Research of the role of public media in the modern media environment