TTLV: Communication about the program "One commune, one ward, one product" in Quang Ninh press

MASTER'S THESIS INFORMATION

1. Student's full name:Luu Thi Thuy Linh

2. Gender: Female

3. Date of birth: July 26, 1983

4. Place of birth: Quang Ninh

5. Decision on recognition of students No. 3683/2015/QD-XHNV dated December 31, 2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: None

7. Thesis topic name:Communication about the program "One commune, one product" in Quang Ninh press

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Nguyen Thi Truong Giang, working at the Department of Radio and Television, Academy of Journalism and Communication.

10. Summary of thesis results:

The thesis surveyed Quang Ninh Newspaper, Quang Ninh Electronic Newspaper, Quang Ninh Radio and Television Station from January 2017 to June 2017 to present the current situation of communication issues about the program "Each commune, ward, one product" in Quang Ninh press, analyze the way of organizing communication, communication content for communication of the program "Each commune, ward, one product" in Quang Ninh Newspaper, Quang Ninh Electronic Newspaper and Quang Ninh Radio and Television Station. The thesis also interviewed in-depth journalists specializing in the topic "Each commune, ward, one product" to draw out the successes, limitations and causes of successes and limitations in the communication process about the program "Each commune, ward, one product" in Quang Ninh press. The thesis initially proposed basic directions to continue to improve the effectiveness of communication on this content. The thesis also affirms the need to innovate both the content and form of communication about the program "One product per commune, one ward" in Quang Ninh press. To do this, the thesis has proposed a number of main groups of solutions, including proactively mastering the communication content to build specific communication programs and plans.

11. Practical application:

Quang Ninh press agencies and the Executive Board of the "One Commune, One Product" OCOP program can refer to the content of the thesis to build and perfect the communication strategy for the OCOP program.

12. Further research directions: None

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Luu Thi Thuy Linh 2. Sex: Female

3. Date of birth: july/26/1983 4. Place of birth: Quang Ninh

5. Admission decision number: 3683/2015/QD-XHNV Dated: December/31/2015 by Rector of University of Social Sciences and Humanities, Hanoi National University

6. Changes in academic process: Nothing

7. Official thesis title: Communication for “One Commune, One Product Program” on Quang Ninh's press

8. Major: Journalism Code: 60.32.01.01

9. Supervisors: ASSOC. PROF. DR Nguyen Thi Truong Giang, Department of Radio and television, Academy of Journalism and Communication

10. Summary of the findings of the thesis:

The thesis made surveys on Quang Ninh Newspaper, Quang Ninh Electronic Newspaper, and Quang Ninh Radio and Television from January 2017 to June 2017 to reflect the situation of communication for “One Commune, One Product Program” on Quang Ninh's press. It analyzes the methods of communication and the content of communication for the program on Quang Ninh Newspaper, Quang Ninh Electronic Newspaper, and Quang Ninh Radio and Television. The thesis also provides in-depth interviews with journalists who are in charge of the topic to draw the successes and limitations as well as causes of those successes and limitations in the course of communication for the program on Quang Ninh's press. The initial initial outlines the basic directions to further improve the efficiency of communication on this field. It also confirms the need of innovating both in communication content and forms for the program on Quang Ninh's press. In order to do this, the thesis proposes a number of key solutions, including taking the initiative in wrapping communication content to build specific communications programs and plans.

11. Practical applicability, if any:

Quang Ninh's press agencies and the One Commune, One Product Program Steering Committee can refer to the thesis as a source to improve the communication strategy for the program.

12. Further research directions, if any: Nothing.

13. Thesis-related publications: Nothing