INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Luu Thi Thuy Linh
2. Gender: Female
3. Date of birth: July 26, 1983
4. Place of birth: Quang Ninh
5. Decision on student admission No. 3683/2015/QD-XHNV dated December 31, 2015, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title:Media coverage of the "One Commune, One Product" program in Quang Ninh newspapers.
8. Major: Journalism Code: 60.32.01.01
9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Thi Truong Giang, working at the Department of Radio and Television, Academy of Journalism and Communication.
10. Summary of the thesis results:
This thesis surveys Quang Ninh Newspaper, Quang Ninh Online Newspaper, and Quang Ninh Radio and Television Station from January to June 2017 to present the current state of media coverage of the "One Commune, One Product" program in Quang Ninh. It analyzes the methods and content of media communication for this program in Quang Ninh Newspaper, Quang Ninh Online Newspaper, and Quang Ninh Radio and Television Station. The thesis also conducts in-depth interviews with journalists specializing in the "One Commune, One Product" topic to identify successes, limitations, and their causes in the media coverage of this program in Quang Ninh. The thesis initially proposes basic directions for further improving the effectiveness of media coverage of this topic. It also affirms the necessity of innovation in both the content and form of media communication regarding the "One Commune, One Product" program in Quang Ninh. To achieve this, the thesis has proposed several main groups of solutions, including proactively mastering communication content to develop specific communication programs and plans.
11. Practical applications:
Quang Ninh's press agencies and the OCOP (One Commune, One Product) program's steering committee can refer to the content of this thesis to develop and refine their communication strategies for the OCOP program.
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Luu Thi Thuy Linh 2. Sex: Female
3. Date of birth: july/26/1983 4. Place of birth: Quang Ninh
5. Admission decision number: 3683/2015/QD-XHNV Dated: December/31/2015 by Rector of University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process: Nothing
7. Official thesis title: Communication for “One Commune, One Product Program” on Quang Ninh's press
8. Major: Journalism Code: 60.32.01.01
9. Supervisors: ASSOC. PROF. DR Nguyen Thi Truong Giang, Department of Radio and television, Academy of Journalism and Communication
10. Summary of the findings of the thesis:
The thesis made surveys on Quang Ninh Newspaper, Quang Ninh Electronic Newspaper, and Quang Ninh Radio and Television from January 2017 to June 2017 to reflect the situation of communication for “One Commune, One Product Program” on Quang Ninh's press. It analyzes the methods of communication and the content of communication for the program on Quang Ninh Newspaper, Quang Ninh Electronic Newspaper, and Quang Ninh Radio and Television. The thesis also provides in-depth interviews with journalists who are in charge of the topic to draw the successes and limitations as well as causes of those successes and limitations in the course of communication for the program on Quang Ninh's press. The initial initial outlines the basic directions to further improve the efficiency of communication on this field. It also confirms the need of innovating both in communication content and forms for the program on Quang Ninh's press. In order to do this, the thesis proposes a number of key solutions, including taking the initiative in wrapping communication content to build specific communications programs and plans.
11. Practical applicability, if any:
Quang Ninh's press agencies and the One Commune, One Product Program Steering Committee can refer to the thesis as a source to improve the communication strategy for the program.
12. Further research directions, if any: Nothing.
13. Thesis-related publications: Nothing
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