TTLV: Media coverage of corporate brand representatives on online newspapers.

1. Student's full name: NGUYEN QUANG TRUONG 2. Gender: Male

3. Date of birth: March 9, 1992

4. Place of birth: Nhat Tan, Tien Lu, Hung Yen

5. Decision on student admission No. 1698/QD-XHNV, dated July 11, 2017, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis Title: Communication about Corporate Brand Representatives in Online Newspapers

8. Major: Journalism Code: 60 32 01 01

9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen, Lecturer, Faculty of Journalism and Communication, University of Social Sciences and Humanities, VNU Hanoi.

10. Summary of the thesis results:

Based on a systematized theoretical framework regarding media communication about corporate brand representatives, and a survey and assessment of the current state of media communication about corporate representatives in online newspapers, the author raises several issues and proposes solutions to improve the quality of media communication about corporate representatives in online newspapers in the future, ensuring benefits for media organizations, businesses, and especially consumers/readers.

This thesis contributes to systematizing and clarifying the theoretical aspects of the functions of journalism, the organization and use of messages and images by corporate brand representatives, and analyzing their influence and impact on the public. Through this, it contributes to understanding the role of journalism in disseminating information, protecting, and developing corporate brands, as well as exploring how media organizations, journalists, and businesses can organize and arrange information content and format appropriately.

11. Practical applications:

The research findings of this project serve as a useful reference for media researchers, media managers, journalists, reporters, journalism students, and businesses wishing to build sustainable brands; and at the same time enrich the theoretical understanding of the role, function, and tasks of journalism in shaping public opinion.

12. Future research directions: None

13. Published works related to the thesis: None

(List the works in chronological order if available)

INFORMATION ON MASTER'S THESIS

1. Full name: NGUYEN QUANG TRUONG 2. Sex: Male

3. Date of birth: 09/03/1992

4. Place of birth: Hung Yen

5. Admission decision number: 1698/QD-XHNV-SDH Dated: July 11, 2017 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: No

7. Official thesis title: Communicating about Business Brand Ambassadors in online newspaper

8. Major: Journalism Code: 60 32 01 01

10. Supervisors: Professor Ph.D. Nguyen Thi Minh Huyen, Lecturers of Journalism and Media department Social Sciences and Humanities University, Hanoi National University.

11. Summary of the findings of the thesis: On the basis of systematizing the theory of communication about enterprise Brand Ambassador (BA) in newspapers, surveying and assessing the status of communication about BA in the current online newspaper, the author raised a number of issues and proposed solutions to ensure the interests of press, businesses, and especially consumers / readers.

The thesis contributes to systematizing and clarifying the theory of the functions of journalism, the organization of using messages, images, analyzing the impact on the public. It also contributes to understanding the activities of the press in information dissemination, protection and business brand development as well as to comprehending the organizing and arranging the form of information of press agencies, journalists and businesses.

12. Applicability: Research results of the thesis are useful references for media researchers, press managers, journalists, journalism students, businesses aiming to build a strong brand. It enriches the theoretical issues about the role, functions and tasks of the press for public orientation.

13. Further research directions, if any: No

14. Thesis-related publications: No