TTLV: Communication about corporate brand representatives on electronic newspapers

1. Student's full name: NGUYEN QUANG TRUONG 2. Gender: Male

3. Date of birth: March 9, 1992

4. Place of birth: Nhat Tan, Tien Lu, Hung Yen

5. Decision on recognition of students No. 1698/QD-XHNV, dated July 11, 2017 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Communication about corporate brand representatives on electronic newspapers

8. Major: Journalism Code: 60 32 01 01

9. Scientific advisor: Associate Professor, Dr. Nguyen Thi Thanh Huyen, Lecturer, Faculty of Journalism and Communication, University of Social Sciences and Humanities, VNU.

10. Summary of thesis results:

Based on the systematization of theories on communication about corporate brand representatives in the press, surveying and evaluating the current status of communication about corporate representatives in electronic newspapers, the author raises a number of issues and from there proposes solutions to improve the quality of communication about corporate representatives in electronic newspapers in the coming time to ensure the interests of both press agencies, businesses, and especially consumers/readers.

The thesis contributes to systematizing and clarifying the theoretical aspects of the functions of the press, the organization of the use of messages, images, of the representative of the corporate brand, analyzing its influence and impact on the public. Thereby contributing to understanding the activities of the press in informing, propagating, protecting and developing the corporate brand as well as contributing to understanding how to organize and arrange the content and form of information of press agencies, journalists and businesses appropriately.

11. Practical application:

The research results of the topic are useful reference materials for media researchers, press managers, journalists, reporters, journalism students, and businesses that want to build sustainable brands; at the same time, enrich the theoretical issues on the role, function, and task of the press in orienting the public.

12. Further research directions: None

13. Published works related to the thesis: None

(list projects in chronological order if available)

INFORMATION ON MASTER'S THESIS

1. Full name: NGUYEN QUANG TRUONG 2. Sex: Male

3. Date of birth: 09/03/1992

4. Place of birth: Hung Yen

5. Admission decision number: 1698/QD-XHNV-SĐH Dated: July 11, 2017 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: No

7. Official thesis title: Communicating about Business Brand Ambassadors in online newspaper

8. Major: Journalism Code: 60 32 01 01

10. Supervisors: Professor Ph.D. Nguyen Thi Minh Huyen, Lecturers of Journalism and Media department Social Sciences and Humanities University, Hanoi National University.

11. Summary of the findings of the thesis: On the basis of systematizing the theory of communication about enterprise Brand Ambassador (BA) in newspapers, surveying and assessing the status of communication about BA in the current online newspaper, the author raised a number of issues and proposed solutions to ensure the interests of press, businesses, and especially consumers / readers.

The thesis contributes to systematizing and clarifying the theory of the functions of journalism, the organization of using messages, images, analyzing the impact on the public. It also contributes to understanding the activities of the press in information dissemination, protection and business brand development as well as to comprehending the organizing and arranging the form of information of press agencies, journalists and businesses.

12. Applicability: Research results of the thesis are useful references for media researchers, press managers, journalists, journalism students, businesses aiming to build a strong brand. It enriches the theoretical issues about the role, functions and tasks of the press for public orientation.

13. Further research directions, if any: No

14. Thesis-related publications: No