TTLV: Marketing Activities for Online Information and Library Services at FPT University

1. Student's full name: Nguyen Manh Nguyen 2. Gender: Male

3. Date of birth: November 28, 1988

4. Place of birth: Nhuận Trạch village – Vạn Thắng commune – Ba Vì district – Hanoi city

5. Decision on student admission No. 1698/QD-XHNV dated July 11, 2017, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis Title: Marketing Activities of Online Information and Library Services at FPT University

8. Major: Information Science – Library Science; Code: 60.32.02.03

9. Scientific supervisor: Assoc. Prof. Dr. Tran Thi Quy, Faculty of Information and Library Science, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the thesis results:

This thesis addresses three important research areas:

First, the thesis addressed the theoretical and practical foundations of online marketing in information and library activities. Theoretically, the thesis systematized and thoroughly analyzed general theoretical issues such as clarifying the meaning of concepts; content; role; and factors affecting the effectiveness of online marketing in information and library services. Practically, the thesis studied the characteristics of FPT University and its library.

Secondly, this thesis focuses on researching the current state of online marketing activities at the FPT University Library, including the environment; content; influencing factors; marketing strategies, programs, and plans, and evaluates the strengths and weaknesses of this current situation.

Thirdly, the thesis proposed several solutions to enhance the effectiveness of online marketing activities at the FPT University Library, contributing to improving the quality of research and training of high-quality human resources for the University.

11. Practical applications:

The FPT University Library will utilize this immediately after the thesis is defended.

12. Future research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: NGUYEN MANH NGUYEN 2. Sex: Male

3. Date of birth: November 28, 1988 4. Place of birth: Hanoi city

5. Admission decision number: 1698/QD-XHNV Dated: July 11, 2017 of principal Hanoi University of Social Sciences and Humanities-Ha Noi National University

6. Changes in academic process:

7. Official thesis title: Online Marketing activities at Library and Information Center of FPT University

8. Major Library Information science Code: 60.32.02.03

9. Supervisors: Associate Professor, PhD. Tran Thi Quy, Information – Library Faculty, Hanoi University of Social Sciences and Humanities-Ha Noi National University

10. Summary of the findings of the thesis:

The thesis focuses on 3 major research issues: First, the research mentions the theoretical and practical aspects related to online marketing activities in Information-Library. Theoretically, the research has systematized and analyzed the general theoretical issues including concepts, contents, roles, and factors affecting the effectiveness of online marketing activities in Information-Library. Practically, the thesis has analyzed the specific features of online activities in Information-Library of FPT University. Second, the research has researched, analyzed, and evaluated the reality of online marketing activities at the Information-Library Center of FPT University including environment, contents, investigating factors, strategies, programs, marketing plans. Concurrently, advantages and disadvantages of these activities have been compared and contrasted. Third, the thesis has suggested some solutions to increase the effectiveness of online marketing activities at the Center of Information-Library at FPT University in order to improve the quality of research and human resource training process of the university.

11. Practical applicability, if any: The research results will be applied immediately after the thesis defense.

12. Further research directions, if any:

13. Thesis-related publications: