TTLV: Marketing application at the National Library of Vietnam in the period of integration and development

MASTER'S THESIS INFORMATION

1. Student's full name:Le Thi Thuy Hang2. Gender: Female

3. Date of birth: March 3, 1980

4. Place of birth: Da Lat, Lam Dong province

5. Decision on recognition of students No. 2119/2011/QD-XHNV-SDH dated November 11, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University

Hanoi.

6. Changes in the training process: Extension of time to do the test

7. Thesis topic name:“Marketing Application at the National Library of Vietnamin the period of integration and development”.

8. Major: Library Science; Code: 60.32.20

9. Scientific advisor: Dr. Le Van Viet

10. Summary of thesis results:

The results of the thesis have initially fully resolved the proposed goals and tasks. The thesis systematizes the viewpoints, trends, strategies, and possibilities of applying Marketing in information and library activities. The thesis conducts research on the current status of Marketing - mix application at the National Library of Vietnam, drawing out the strengths and weaknesses of internal factors as well as the opportunities and challenges of external factors affecting this activity. The proposals, solutions, and methods of implementing feasible Marketing activities are suitable for the actual situation of the National Library of Vietnam in the period of integration and development.

11. Practical application:

- Contribute to perfecting the theory of Marketing in information and library activities

- Build a Marketing operation model that is appropriate to the scale, functions and tasks of the National Library of Vietnam.

- Improve the quality of scientific research

- Create a lifelong learning environment for all classes of people, properly performing the functions and tasks of the central library of the whole country.           

INFORMATION ON MASTER'S THESIS

1. Full name:Le Thi Thuy Hang2. Sex: Female

3. Date of birth: March 3, 1980 4. Place of birth: Da Lat, Lam Dong

5. Admission decision number: 2119/2011/QĐXHNV-KH&SĐ dated November 11, 2011 by Dean of the University of Social Sciences and Humanity, Hanoi National University

6. Changes in academic process: extension of timing for thesis completion

7. Official thesis title:“Marketing application at the National Library of Vietnam in the period of integration and development”

8. Major: Library science 9. Code: 60.32.20

10. Supervisor: Ph.D. Le Van Viet

11. Summary of the findings of the thesis:

The result of the thesis, initially, is that the purpose and objectives of the thesis have been resolved. The thesis reviews major viewpoints, tendencies, strategies, and possibilities to apply marketing in the information – library operation. It conducts research on the situation of application of marketing-mix at the National Library of Vietnam, withdraws the strengths and weaknesses of the internal factors as well as the opportunities and challenges of the external factors that affect this operation. It proposes recommendations and solutions to carry out practical marketing activities that apply to the situation at the National Library of Vietnam in the period of integration and development.

12. Practical applicability, if any:

- Contribute to the theory on marketing in information – library operations.

- Contribute to the development of a model of marketing operations applicable to the scale of function and mission of the National Library of Vietnam.

- Contribute to the improvement of quality of scientific research.

- Contribute to the creation of a lifetime study environment for everyone, completing the mission of a central library of the nation.