INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Le Thi Thuy Hang2. Gender: Female
3. Date of birth: March 3, 1980
4. Place of birth: Da Lat, Lam Dong province
5. Decision on student admission No. 2119/2011/QD-XHNV-SDH dated November 11, 2011, by the Rector of the University of Social Sciences and Humanities, Vietnam National University.
Hanoi.
6. Changes in the training process: Extension of the assignment deadline.
7. Thesis title:"Applications of Marketing at the National Library of Vietnam"during the period of integration and development”.
8. Major: Library Science; Code: 60.32.20
9. Scientific supervisor: Dr. Le Van Viet
10. Summary of the thesis results:
The initial results of this thesis have fully addressed the stated objectives and tasks. The thesis systematizes the viewpoints, trends, strategies, and applicability of Marketing in information and library activities. It conducts research on the current state of Marketing-mix application at the National Library of Vietnam, identifying the strengths and weaknesses of internal factors as well as the opportunities and challenges of external factors affecting this activity. It proposes feasible marketing solutions and implementation methods suitable to the actual situation of the National Library of Vietnam during the period of integration and development.
11. Practical applications:
- Contributing to the refinement of marketing theory in information and library activities.
- Develop a marketing operational model that is appropriate to the scale, functions, and tasks of the National Library of Vietnam.
- Improve the quality of scientific research
- To create a lifelong learning environment for all segments of the population, fulfilling the functions and duties of the national central library.
INFORMATION ON MASTER'S THESIS
1. Full name:Le Thi Thuy Hang2. Sex: Female
3. Date of birth: March 3, 1980 4. Place of birth: Da Lat, Lam Dong
5. Admission decision number: 2119/2011/QĐXHNV-KH&SĐ dated November 11, 2011 by Dean of the University of Social Sciences and Humanity, Hanoi National University
6. Changes in academic process: extension of timing for thesis completion
7. Official thesis title:“Marketing application at the National Library of Vietnam in the period of integration and development”
8. Major: Library science 9. Code: 60.32.20
10. Supervisor: Ph.D. Le Van Viet
11. Summary of the findings of the thesis:
The result of the thesis, initially, is that the purpose and objectives of the thesis have been resolved. The thesis reviews major viewpoints, tendencies, strategies, and possibilities to apply marketing in the information – library operation. It conducts research on the situation of application of marketing-mix at the National Library of Vietnam, withdraws the strengths and weaknesses of the internal factors as well as the opportunities and challenges of the external factors that affect this operation. It proposes recommendations and solutions to carry out practical marketing activities that apply to the situation at the National Library of Vietnam in the period of integration and development.
12. Practical applicability, if any:
- Contribute to the theory on marketing in information – library operations.
- Contribute to the development of a model of marketing operations applicable to the scale of function and mission of the National Library of Vietnam.
- Contribute to the improvement of quality of scientific research.
- Contribute to the creation of a lifetime study environment for everyone, completing the mission of a central library of the nation.
Newer news
Older news
