TTLV: Competitiveness of 4-star hotels of Saigon Tourist Corporation in Ho Chi Minh City.

MASTER'S THESIS INFORMATION

1. Student's full name:Doan Thi Mai2. Gender: Female

3. Date of birth: April 25, 1984

4. Place of birth:Le Loi - Kien Xuong - Thai Binh

5. Decision to recognize student number:2123/2011/QD – XHNV – SDHDate: November 1, 2011 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: None

7. Thesis topic name:Competitiveness of 4-star hotels of Saigon Tourist Corporation in Ho Chi Minh City.

8. Major: Tourism Code: (Pilot training program)

9. Scientific instructor:Dr. Nguyen Quang Vinh,Lecturer, Faculty of Tourism, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the results of the thesis

The thesis has systematized the basic theoretical issues on competition and competitiveness drawn from the studies of domestic and foreign authors. In chapter 1, the thesis has analyzed the factors affecting the competitiveness of enterprises and from there analyzed the factors affecting the competitiveness of accommodation service enterprises. In this chapter, the thesis has also analyzed the tools for assessing the competitiveness of hotel enterprises such as: Internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE).

Improving the competitiveness of hotels is an essential requirement to maintain the hotel's position in the market. Therefore, determining the competitiveness of hotels based on comparison with similar hotels is an important step for each hotel to develop business policies as well as build the image and develop the hotel's brand. Through the survey, the author has collected quantitative results on the competitiveness of the research hotels. Thereby, it can be seen that the differences in business strategies of hotels in the same system will bring different effects in improving the competitiveness of hotels. Continental Hotel is the hotel with the highest score, and Palace Hotel has the lowest score among the 3 hotels. This result will provide the basis for proposing solutions to improve the competitiveness of hotels in the next chapter.

The proposal of general and specific solutions for the three hotels Kim Do, Continental, Palace contributes to improving the business efficiency of all three hotels based on practical surveys, experiences and assessments of revenue levels, customer sources and profits. The author of the thesis has systematized and proposed typical solutions, suitable for the needs and reality of the three hotels, including two groups of general and specific solutions for each hotel: General solutions include 10 solutions on the market, activities related to the environment, facilities, product diversification, pricing policies, effective use of distribution channels, promoting advertising, improving the quality of the workforce, upgrading service quality, and minimizing costs. And specific solutions for each hotel Kim Do, Continental, Palace. The above series of solutions is really effective in developing the business activities of the three hotels when implemented synchronously and in close coordination with each other. The implementation of these solutions still has many problems, especially in the current period when their products are easy to imitate and highly competitive. However, the author still hopes that through the above solutions, hotels will have great competitiveness in the region and attract many tourists to stay.

11. Practical application

The thesis studies the overview of the potential and current status of competitiveness of 4-star hotels under Saigon Tourist Corporation. From there, the strengths and weaknesses of the hotels are seen. Solutions to improve the competitiveness of hotels are also based on the results of practical research.

INFORMATION ON MASTER'S THESIS

1. Full name:Doan Thi Mai2. Sex:Female

3. Date of birth: April 25, 1984. 4. Place of birth: Le Loi, Kien Xuong, Thai Binh

5. Admission decision number:2123/QD-XHNV-KH&SDHdated November 01, 2011 by the Principal of University of Social Sciences and Humanities, Vietnam National University – Hanoi.

6. Changes in academic process: None

7. Official thesis title:Conpetitiveness of 4 star hotels belongs to Corporation Saigon Tourist in Ho Chi Minh Cit

8. Major: Tourism; Code: (experiment training program)

9.Supervisors:Nguyen Quang VinhDr., Lecturer of Faculty of Tourism Studies of University of Social Sciences and Humanities, Vietnam National University – Hanoi

10.Summary of the findings of the thesis:

Thesis has codified the basic theoretical issues as regards thecompetition, competitiveness is derived from the studies of domestic and foreign authors. In chapter 1, the thesis has analyzed the factors affecting the competitiveness of business enterprises, and from which factors affecting the competitiveness of business enterprises carrying on business about the accommodation services are also derived. In particular, chapter 1 also analyzes the tools to evaluate the competitiveness of the hotel which is considered as the tools: Matrix evaluating internal factors (IFE), matrix evaluating exterior elements (EFE).

Enhancing the competitiveness of the hotel is an indispensable requirement of the development, in order to maintain the hotel's position in the market. Therefore, determining the competitiveness of the hotel on the basis of comparison with the equivalent one is an important step in order that each hotel can offer business policies, establish its image, and develop its trade mark. Through the survey, the authors collected the initial quantitative results on the competitiveness of researched hotels. Thereby, we can realize that the differences from business strategies of the hotels in the same system will bring different effects to enhance the competitiveness of the hotel. Continental hotel has the highest score, and Palace hotel has the lowest score among 3 hotels. This result will provide the basis of giving the solutions to improve the competitiveness of the hotels in the next chapter.

The proposal of the individual and general solutions for 3 hotels: Kim Do, Continental, Palace made increase the operational efficiency of the 3 hotels based on the basis of actual surveys, the experiences ,and the assessment of revenue, profit and customer resources. Authors of this essays systematized and provided typical solutions in accordance with the needs and the situation of 3 relevant hotels including 2 general and individual solution groups for each hotel: General solution includes 10 solutions regarding the market, the activities related to the environment, infrastructure, variety of products, price policies, effective use of distribution channels, promoting advertisement, improving the workforce quality and service quality, reducing costs. And the particular solution for Kim Do Hotel, Continental Hotel, Palace hotel. These solutions are really effective in the development of business activities of these 3 hotels when conducted synchronously and coordinated closely. The process of implementing these solutions are also many problems, especially in the current period, the general product is easily imitated and easy and highly competed. However, the writer always hopes that the hotels will have great competitiveness in the region and will attract more tourists through solutions mentioned above.

11. Practical applicability, if any: The thesis investigates potential and situation competitiveness of 4star hotels belongs to Corporation Saigon Tourist in Ho Chi Minh city. Ever after, the thesis gives strengths and weaknesses of this hotels. These solutions are also based on this research results. I hope that solutions will contribute to enhance competitiveness of three hotels.