Information about the thesis "Trends in 'modernizing' information methods in daily newspapers for young people in Vietnam" by graduate student Nguyen Hoang Dieu Ngan, majoring in Journalism.1. Student's Full Name: Nguyen Hoang Dieu Ngan 2. Gender: Female 3. Date of Birth: October 25, 1985 4. Place of Birth: Hanoi 5. Decision No. 2551/2007/QD-XHNV-KH&SDH, dated November 2, 2007, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student. 6. Changes during the training process: None 7. Thesis Title: Trends in "modernizing" information methods in youth-oriented daily newspapers in Vietnam. 8. Major: Journalism. Code: 60.32.01. 9. Scientific Advisor: Assoc. Prof. Dr. Nguyen Thi Minh Thai – Head of the Department of Culture and Communication – Faculty of Journalism and Communication – University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of the thesis results: The thesis "Trends in 'Modernizing' Information Methods in Youth Daily Newspapers in Vietnam" explores the modernization of information in four main aspects (content, design, social work, and economic methods) of the three largest youth daily newspapers in Vietnam today: Thanh Nien, Tuoi Tre Ho Chi Minh City, and Tien Phong. The research period was from 2000 to 2010 (a full 10 years), which was also the period of transition from multi-part/weekly newspapers to daily newspapers, with many improvements in content, personnel changes, and significant shifts in direction. Prior to this thesis, several theses had explored these three newspapers, but the topics were fragmented, lacking systematic approach, and often focused on only one specific aspect (e.g., long-running feature stories, the art of reporting on the 9/11 terrorist attacks, cover design, etc.). This thesis is the first comprehensive study of the information art and brand promotion of major daily newspapers. The thesis is conducted on the basis of: - Interviews with representatives of the editorial boards of the newspapers, including the content and design departments, as well as those involved in economics and event organization. - Interviews with several experts/long-time readers of the newspapers to obtain objective opinions and assessments. - Research through data and surveys on reader needs, sales figures, distribution effectiveness, and communication effectiveness through events organized by the newspapers… From this, the author derives methods for modernizing information, the art of journalism, and brand promotion of Thanh Nien, Tuoi Tre Ho Chi Minh City, and Tien Phong – pioneering newspapers in modern Vietnamese journalism for many years. 11. Practical application: The author hopes that this thesis will make a real contribution to theory and be applied in practice. This will be a useful reference for reporters, journalism students, managers, and institutions. 12. Future research directions: Lessons learned from dynamic and innovative newspapers like Thanh Nien and Tuoi Tre Ho Chi Minh City in the coming period will continue to be valuable knowledge for other newspapers. In addition, Tien Phong's process of overcoming difficulties and finding new directions is also a valuable lesson for overcoming crises in modern media life. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Hoang Dieu Ngan 2. Sex: Female 3. Date of birth: 10/25/1985 4. Place of birth: Hanoi 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐH Dated February 11, 2007 6. Changes in academic process: None 7. Official thesis title: Modernizing process of mass communication in Youth newspapers in Vietnam. 8. Major: Journalism. Code: 60.32.01 9. Supervisors: Assoc.Prof.Dr. Nguyen Thi Minh Thai - head of Culture and Communication - Faculty of Journalism and Communication - University of Social Sciences and Humanities 10. Summary of the findings of the thesis: The thesis studies the modernization means in daily newspaper focusing in 4 main areas: content, design, social work and business operation. Survey subject: 3 biggest daily newspapers for the youth in Vietnam: Thanh Nien, Tuoi Tre Ho Chi Minh City, Tien Phong. Survey time frame: From 2000 – 2010 (10 years). In this period is the transition process from periodicals to daily newspapers of these 3 newspapers with important change in design, human source and content orientation. Prior to this thesis, there were few study works on the 3 newspapers. But they were narrow and unsystematic on a certain field (For example: Serial of reports, informing art in the event of 9/11, front page design). This is the first thesis comprehensively studying the ways of information supply, and marketing of the 3 Youth newspaper. The thesis is implemented by: - Interviewing representatives of editor boards, including department of design, content and business and events organizing. - Interviewing loyal experts/readers for objective opinions. - Studying data, readers demand survey, revenue, communication effects…. All of these methods aim at finding out the means to modernize information, journalism art, and branding of Thanh Nien, Tuoi Tre Ho Chi Minh City, Tien Phong – the vanguards of Vietnam journalism for many years. 11. Practical applicability, if any: Author thesis desires and hopes that the thesis will actually make an important contribution in terms of theoretical and applied in practice. This will be a useful reference for journalists, journalism students, administrators and other facilities. 12. Further research directions, if any: The experiences from the 3 dynamic newspapers (Thanh Nien, Tuoi Tre Ho Chi Minh City) in the coming time are of precious knowledge for other newspapers. Besides, the process of obstacles overcoming and finding a new path through crisis time of modern mass communication. 14. Thesis-related publications: None
