Thesis information "Behavioral culture of online journalists towards cultural and artistic information" by HVCH Truong Thi Bich Ngoc, majoring in Journalism.1. Full name of student: Truong Thi Bich Ngoc 2. Gender Female 3. Date of birth: May 31, 1982 4. Place of birth: Quang Ninh 5. Decision to recognize high-level students No. 2551/2007/QD-XHNV-KH&SĐH dated November 2, 2007 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: "Cultural behavior of online journalists towards cultural and artistic information" 8. Major: Journalism Code 60.32.01 9. Scientific supervisor: Associate Professor, Dr. Nguyen Thi Minh Thai - Head of the Department of Culture and Communication - Faculty of Journalism and Communication - University of Social Sciences and Humanities 10. Summary of the results of the thesis: The emergence of online newspapers has changed the face of the press. media in our country in the early years of the 20th century. Online journalists, when working in the field of culture and art, have also suffered many changes and impacts of this type of journalism, changing their behavioral culture. In which, with their own economic purposes, sensationalism, attracting readers... cultural and artistic information on unofficial online news sites has sometimes been encroached by purely entertaining information, even cheap entertainment. The thesis "Culture of behavior of online journalists towards cultural and artistic information" (Survey on 3 online newspapers VnExpress, Vietnamnet, VnMedia in 2 years 2009 - 2010) has focused on completing the following contents: 1; General theory on the characteristics of cultural and artistic information from the perspective of online journalists. Through theories on culture, cultural arts, characteristics of cultural and artistic information on online newspapers and analysis of the audience of this type of journalism, the author finds that, with the work of online journalists, cultural and artistic information on online newspapers is being blurred in terms of journalistic style; there is a tendency to write short, concisely and indulge in entertainment, sensationalism, and clickbait. 2; The thesis has surveyed, compared and analyzed more than 300 articles on each online newspaper VnExpress, Vietnamnet, VnMedia in terms of both content and form in the two years 2009 - 2010 to recognize the writing style, cultural behavior as well as the way of processing information of each author, each editorial office of the newspaper in front of cultural and artistic information. 3; From the above surveys, the thesis has proposed a number of experiences, solutions and models to improve the cultural behavior of online journalists towards cultural and artistic information. The goal is how to balance this information in online newspapers between two trends, both ensuring information about traditional cultural features and being entertaining and instructive for readers. 11. Practical applicability: The author of the thesis wishes and hopes that the thesis will truly make theoretical contributions and be applied in practice. This will be a useful reference for reporters, journalism students, managers and institutions. 12. Further research directions: Research on measures to improve the behavioral culture of online journalists, especially reporters and journalists in online newspapers or entertainment news sites to make cultural and artistic information in the press clear and healthy. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Truong Thi Bich Ngoc 2. Sex: Female 3. Date of birth: 05/31/1982 4. Place of birth: Quang Ninh 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐH Dated February 11, 2007 6. Changes in academic process: None 7. Official thesis title: “Cultural behavior of journalists for information online art and culture” 8. Major: Major: Journalism 9. Code: 60.32.01 10. Supervisors: Dr. Nguyen Thi Minh Thai - head of Culture and Communication - Journalism and Media Studies - University of Social Sciences and Humanities 11. Summary of the findings of the thesis: The advent of online newspapers has changed the face of our country face communication in the early twentieth century. Online journalists, when operating in the field of arts and culture, also suffer many variations and the impact of this type of press, changing the behavior of their culture. Which with its own economic purposes, splash, customer questions ... culture and art information on the online news site was sometimes unorthodox subject to the encroachment of the information carrier merely entertainment, or even explaining cheap place. Dissertation, "Culture behavior of journalists for information online art and culture" (Survey on 3 VnExpress online newspaper, Vietnamnet, VnMedia in 2 years from 2009 to 2010) was completed with the following focus:
- General theory of information about specific cultural and artistic perspective of online journalists. Through the theory of culture, art and culture, unique arts and culture information in newspapers and online audience and analysis of this type of press, the authors find that, with the operation of online journalists, arts cultural information in newspapers online are being blurred in the style press, tend to write short, concise and written under the direction of entertainment, sensationalism, verse customers.
- This thesis explored, compared and analyzed more than 300 articles on every online newspaper VnExpress, Vietnamnet, VnMedia on both content and form of two years from 2009 to 2010 to recognize writing styles, cultural behavior as well as how to process information of each author, a newspaper before the cultural and artistic information.
- From the survey, thesis offers some experiences, solutions and models to enhance the cultural behavior of journalists for information online art and culture. The goal is how to report information on the online balance between two trends, while ensuring the information in traditional culture, wearing dark entertainment, guide for readers.
12. Practical applicability Author thesis desires and hopes that the thesis will actually make an important contribution in terms of theory and applied in practice. This will be a useful reference for journalists, journalism students, administrators and other facilities. 13. Further research directions Research on measures to improve the cultural behavior of online journalists, especially reporters, journalists in the newspaper or online news site entertainment to make clear, healthy culture of information technology Art in the press 14. Thesis-related publications: None
