Information about the thesis "The Behavioral Culture of Online Journalists Towards Cultural and Artistic Information" by graduate student Truong Thi Bich Ngoc, majoring in Journalism.1. Student's Full Name: Truong Thi Bich Ngoc 2. Gender: Female 3. Date of Birth: May 31, 1982 4. Place of Birth: Quang Ninh 5. Decision No. 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student's high school diploma. 6. Changes during the training process: None 7. Thesis Title: “The Behavioral Culture of Online Journalists Towards Cultural and Artistic Information” 8. Major: Journalism, Code 60.32.01 9. Scientific Advisor: Assoc. Prof. Dr. Nguyen Thi Minh Thai – Head of the Department of Culture and Communication – Faculty of Journalism and Communication – University of Social Sciences and Humanities 10. Summary of Thesis Results: The emergence of online newspapers has changed the face of the media. This study examines the state of media in Vietnam during the early 20th century. Online journalists, when working in the field of culture and arts, have also experienced many changes and impacts from this type of journalism, altering their behavioral culture. In particular, with their own economic motives, sensationalism, and attention-grabbing tactics, cultural and artistic information on unofficial online news sites has sometimes been overshadowed by purely entertainment information, even cheap entertainment. The thesis "The Behavioral Culture of Online Journalists Towards Cultural and Artistic Information" (a survey of three online newspapers, VnExpress, Vietnamnet, and VnMedia, conducted over two years, 2009-2010) focuses on the following content: 1; General theory on the characteristics of cultural and artistic information from the perspective of online journalists. Through theories on culture, arts and culture, the characteristics of arts and culture information in online newspapers, and an analysis of the target audience of this type of journalism, the author observes that, with the practices of online journalists, arts and culture information in online newspapers is becoming diluted in terms of journalistic style; there is a tendency towards short, concise writing and an overemphasis on entertainment, sensationalism, and attracting readers. 2; The thesis surveyed, compared, and analyzed more than 300 articles on each online newspaper, VnExpress, Vietnamnet, and VnMedia, in terms of both content and form during the two years of 2009-2010 to identify the writing style, cultural behavior, and information handling methods of each author and each newsroom regarding arts and culture information. 3; From the above surveys, the thesis has proposed some experiences, solutions, and models to improve the cultural behavior of online journalists towards arts and culture information. The goal is to find a balance between two trends in online journalism: ensuring the preservation of traditional cultural aspects while also providing entertainment and guidance for readers. 11. Practical Application: The author of this thesis hopes that it will make a real theoretical contribution and be applied in practice. This will be a useful reference for reporters, journalism students, managers, and institutions. 12. Future Research Directions: Research on measures to improve the cultural conduct of online journalists, especially reporters and journalists at online newspapers or entertainment news sites, to clarify and promote healthy cultural and artistic information in journalism. 13. Published works related to this thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Truong Thi Bich Ngoc 2. Sex: Female 3. Date of birth: 05/31/1982 4. Place of birth: Quang Ninh 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐH Dated February 11, 2007 6. Changes in academic process: None 7. Official thesis title: “Cultural behavior of journalists for information online art and culture” 8. Major: Major: Journalism 9. Code: 60.32.01 10. Supervisors: Dr. Nguyen Thi Minh Thai - head of Culture and Communication - Journalism and Media Studies - University of Social Sciences and Humanities 11. Summary of the findings of the thesis: The advent of online newspapers has changed the face of our country face communication in the early twentieth century. Online journalists, when operating in the field of arts and culture, also suffer many variations and the impact of this type of press, changing the behavior of their culture. Which with its own economic purposes, splash, customer questions ... culture and art information on the online news site was sometimes unorthodox subject to the encroachment of the information carrier merely entertainment, or even explaining cheap place. Dissertation, "Culture behavior of journalists for information online art and culture" (Survey on 3 VnExpress online newspaper, Vietnamnet, VnMedia in 2 years from 2009 to 2010) was completed with the following focus:
- General theory of information about specific cultural and artistic perspective of online journalists. Through the theory of culture, art and culture, unique arts and culture information in newspapers and online audience and analysis of this type of press, the authors find that, with the operation of online journalists, arts cultural information in newspapers online are being blurred in the style press, tend to write short, concise and written under the direction of entertainment, sensationalism, verse customers.
- This thesis explored, compared and analyzed more than 300 articles on every online newspaper VnExpress, Vietnamnet, VnMedia on both content and form of two years from 2009 to 2010 to recognize writing styles, cultural behavior as well as how to process information of each author, a newspaper before the cultural and artistic information.
- From the survey, thesis offers some experiences, solutions and models to enhance the cultural behavior of journalists for information online art and culture. The goal is how to report information on the online balance between two trends, while ensuring the information in traditional culture, wearing dark entertainment, guide for readers.
12. Practical applicability Author thesis desires and hopes that the thesis will actually make an important contribution in terms of theory and applied in practice. This will be a useful reference for journalists, journalism students, administrators and other facilities. 13. Further research directions Research on measures to improve the cultural behavior of online journalists, especially reporters, journalists in the newspaper or online news site entertainment to make clear, healthy culture of information technology Art in the press 14. Thesis-related publications: None
