Information about the thesis "Improving the Quality of the Vietnamese Customs Website" by graduate student Cao Phượng Diễm, majoring in Journalism.1. Student's full name: Cao Phượng Diễm 2. Gender: Female 3. Date of birth: April 8, 1985 4. Place of birth: Cẩm Giang, Cẩm Thuỷ, Thanh Hoá 5. Decision number recognizing the student: 2551/QĐ-XHNV/KH&SĐH dated January 2, 2007, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis title: Improving the quality of the Vietnam Customs Website. 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Associate Professor, Dr. Nguyễn Văn Dững, Academy of Journalism and Communication. 10. Summary of the thesis results: - The thesis "Improving the Quality of the Vietnam Customs Website" conducted research on the audience of the Customs website based on media audience theory. Both main target audiences of the Customs website, namely officials in the industry and businesses involved in export and import activities, were considered from three perspectives: socio-demographics, current awareness, and habits and preferences for receiving media products. The research results on the audience of the Customs website can be applied to the unit's operations and will be helpful for future research. - The thesis also collected and analyzed accurate statistical data on the system of news articles, service information, etc., on the Customs website (survey period from May 2004 to October 2009) to serve current and future research. - Another important result of the thesis is the research and development of a suitable model for the Customs website. This is a web portal model with up-to-date information built in parallel with the service section. This model meets the requirements for disseminating customs laws and is consistent with the development direction of Vietnam Customs, which is to become a public service provider friendly to citizens and businesses. 11. Practical application: The research results in the thesis have high practical application and can be applied in practice, improving both the content and form of the Customs website and the way news, articles, and service information are organized to enhance the quality of this website. 12. Future research directions: Research on organizing and improving the optimal web portal model, applicable to state management agencies in Vietnam. 13. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name: Cao Phuong Diem 2. Sex: Female 3. Date of birth: 08 April 1985 4. Place of birth: Cam Giang, Cam Thuy, Thanh Hoa 5. Admission decision number: 2551/QD-XHNV/KH&SĐH dated 02 January 2007 of the Headmaster of University of Social Sciences and Humanities, under Hanoi National University. 6. Changes in academic process: None 7. Official thesis title: “Improving the Quality of the Official Website of Vietnam Customs” 8. Major: Press 9. Code: 60 32 01 10. Supervisors: Assoc.Prof.Dr. Nguyen Van Dung - Academy of Journalism and Communication 11. Summary of the findings of the thesis: - The thesis “Improving the Quality of the Official Website of Vietnam Customs” has conducted a research on the public of Customs' website, based on the theory of the public communication. The two key subjects of the website which are Customs officers and enterprises participating in import and export activities have been assessed in their three aspects, including social demography, conscious state and habbit, and communication product-approaching taste. Possibly, the finding of the public of the website will be applied in activities of the unit and of help to researches later on. - The thesis has also collected, then analyzed precise statistics (from May 2004 to October 2009) on systems of news, articles, service information, … on the website of Customs in service of current and future researches . - The thesis, after the process of research, has succeeded in introducing a new model, Web Portal, applicable to the development of the Customs' website. News and services in the new model are designed in parallel, which helps to meet the demand on Customs legislation propaganda and is suitable to the development trend of Vietnam Customs - to be a friendly public service provider to the people and enterprises. 12. Practical applicability: Applicability of the thesis' findings is useful for improvement of the Customs website's content and interface, organization of news, articles and service information in order to the quality of the website. 13. Further research directions: Researching the way to organize and develop the optimal “web portal” model applicable to State-owned management bodies in Vietnam. 14. Thesis-related publications: None
