Thesis information "VTV4 channel, domestic online newspapers and Vietnamese public abroad (empirical research in Korea, Russia and the US, 2010)" by HVCH Ly Thi Hai Yen, major in Journalism.1. Full name of student: Ly Thi Hai Yen 2. Gender: Female 3. Date of birth: January 1, 1975 4. Place of birth: Thai Binh 5. Decision to recognize student No. 1355/QD-XHNV-KH&SĐH, dated October 24, 2008 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis topic: VTV4 channel, domestic online newspapers and Vietnamese public abroad (empirical research in Korea, Russia and the US, 2010) 8. Major: Journalism; Code: 60.32.01 9. Scientific supervisor: Associate Professor, Dr. Mai Quynh Nam 10. Summary of the results of the thesis: + The thesis affirms the role of VTV4 channel and online newspapers with the Vietnamese public abroad. Since Vietnam connected to the Internet, the Vietnamese public abroad (VNONN) has had access to domestic information more quickly and conveniently. In particular, after VTV4 was broadcast to five continents in 2000, in many countries, it was considered the "rice channel" of the Vietnamese community. These VNONN channels have contributed to narrowing the geographical gap between the domestic and foreign communities, and have had impacts on the VNONN public in looking at domestic issues. + Combining the research method using questionnaires and in-depth interviews with groups of Vietnamese people in Korea, Russia, and the US, we found that online newspapers and VTV4 are still sources of information that attract the public in Korea, Russia, and the US. However, the proportion of the public here who likes to read newspapers and watch VTV4 is very different, the most popular sites include Dan Tri, Vnepxress, and Vietnamnet. + Through research, the thesis argues that, with the trend of applying multimedia communication that is developing rapidly, in the coming time, the NVNONN public will seek out more multimedia sources. Because for those who are far from home, knowing information through written language seems to be not enough, they have the need to listen, watch, and choose the programs they like at their own convenient time. Therefore, the NVNONN public will prefer to watch TV via the Internet, whenever they need to know news about Vietnam. + The thesis proposes a number of solutions to improve the effectiveness of communication to the NVNONN public such as: comprehensive research on the NVNONN public, thereby helping the media adjust communication strategies to suit the needs, interests, and habits of this public group; Pay attention to building specialized online newspapers for each NVNONN public group. Specialized channels such as legal advice, cultural introduction, Vietnamese language... are necessary channels and will be welcomed by the NVNONN public if we do well. + These are only initial assessments, due to the limitations of a personal survey, we have not been able to conduct more in-depth and extensive research on this public group. However, the results are meaningful as a first study on the relationship between domestic public communication channels and the Vietnamese public abroad. 11. Practical applicability: - The thesis results can be used as a reference for teaching and learning for teachers and students in related fields. - VTV4 and online newspapers can refer to the research results in adjusting and enhancing to improve the quality of information, better meeting this specialized audience group. 12. Further research directions: Research on the role of domestic mass media in contributing to promoting Vietnamese cultural traditions to overseas Vietnamese. - Survey and evaluate the effectiveness of domestic mass media in promoting Vietnamese values to overseas Vietnamese and foreigners.
INFORMATION ON MASTER'S THESIS
1. Full name : LY THI HAI YEN 2. Sex: Female 3. Date of birth: 1st January, 1975 4. Place of birth: Thai Binh Province 5. Admission decision number 1355/QD-XHNV-KH&SĐH, Dated : 24th October, 2008 6. Changes in academic process: (None) 7. Official thesis title: VTV4 channel, Online Newspapers of Viet Nam and Overseas Vietnamese Audiences (Experimental Study in South Korea, Russia and US, 2010) 8. Major: Journalism studies; Code: 60.32.01 9. Supervisors: Associate Professor, Dr. Mai Quynh Nam, Institute of Human Studies – Vietnamese Academy of Social Sciences. 10. Summary of the findings of the thesis: +The thesis confirms the role of VTV4 channel, Online Newspapers of Vietnam with Overseas Vietnamese audiences. As our research results, after the Internet started being used in Vietnam in 1997, Overseas Vietnamese could access internal information in a faster but most effective, interactive and convenient way. Especially, after an official international TV channel of Vietnam named VTV4 launched in 2000, many Overseas Vietnamese in the world have considered it as their “rice channel”. These mass media have contributed to narrowing the geographical gap between the home land and Overseas Vietnamese as well as impacting on their public perception to domestic issues. + Research made through a survey and interview with Vietnamese audiences in South Korea, Russia and America revealed that VTV4 and Online Newspapers provide main information sources about the country for Vietnamese audiences there. However, the percentage of audiences' choice for each online newspaper is very different. The survey result shows that the most familiar websites to overseas Vietnamese audiences are Dantri and Vnexpress, Vietnamnet as well. + The thesis also gave a conclusion from the research that choosing multimedia communication is developing rapidly. Now a day, reading news through Online Newspapers seems to be not enough for Overseas Vietnamese. Besides that, they wish (or want) to listen, watch and choose their beloved programs to enjoy on their suitable times. Therefore, in the coming years, the Overseas Vietnamese audiences will likely turn to multimedia resources, and watching TV through the Internet will be useful for almost of them. + In summary, the thesis has proposed number of measures to improve the internal mass media in order to reach the interests of Overseas Vietnamese audiences. These include researching target audiences in general as well as specialized groups; paying attention to offer (or considering the publication of) customized online newspapers for Overseas Vietnamese audiences; consulting law, introducing culture, teaching Vietnamese are necessary fields which the audiences look forward to be served. This is just the initial evaluation. For an individual research, we cannot conduct in deeper and larger survey about these audiences. However, the thesis' result has contributed as one of the first research on relations between VTV4, internal Online Newspapers and Overseas Vietnamese audiences. 11. Practical applicability, if any: - The thesis result can be used as a reference teaching and learning for tutors and students in related fields. - Online Newspapers, VTV4 can refer to this thesis to adjust and improve the quality of content to be suitable with the audiences' interests and to serve them better. 12. Further research directions, if any: - Researching the role of mass media of Vietnam to promote and preserve traditional culture in Overseas Vietnamese communities. - Studying the effectiveness of Vietnam media in promoting the value of Vietnam to the world, with both Overseas Vietnamese and foreigners.
