Thesis information "Improving the quality of advertising in online newspapers (survey from 2009 to 2011)" by HVCH Nguyen Thi Phuong, majoring in Journalism.1. Full name of student: Nguyen Thi Phuong 2. Gender: Female 3. Date of birth: January 28, 1983 4. Place of birth: Nam Hoa Commune, Dong Hi District, Thai Nguyen Province. 5. Decision to recognize student No.: 2551/2007/QD-XHNV-KH&SDH, November 2, 2007 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes in the training process: None 7. Thesis topic: Improving the quality of advertising on online newspapers (survey from 2009 to 2011) 8. Major: Journalism; Code: 60.32.01 9. Scientific supervisor: Associate Professor - Dr. Vu Van Ha, working at Communist Magazine. 10. Summary of the results of the thesis: The purpose of this topic is to study and survey three websites of the Communist Party of Vietnam (the online page of a political theory agency), Tienphong Online (the online page of a printed newspaper) and 24H.COM.VN (an independent online news site specializing in advertising) to compare and clarify the issue of improving the quality of advertising on online newspapers in Vietnam today. Through surveying, researching and evaluating the three online pages above, the thesis has clarified more about the methods of advertising on online newspapers, the advantages and difficulties encountered when advertising on this type of press. From there, solutions have been proposed to improve the quality of online newspaper advertising, which is to build standards for online advertising management, recruit a team of knowledgeable, qualified and professional sales staff, and have appropriate remuneration for sales staff... Furthermore, while online newspaper advertising has not been fully researched, this thesis contributes to clarifying the appearance of online newspaper advertising in Vietnam today. 11. Practical applicability: This thesis will help reporters, editors and especially the marketing team of online newspapers better understand the differences in the advertising methods of each typical online page. 12. Further research directions: Improve the effectiveness of online newspaper advertising. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Phuong 2. Sex: Female 3. Date of birth: January 28, 1983 4. Place of birth: Nam Hoa Commune, Dong Hi District, Thai Nguyen Province 5. Admission decision Number: 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007 by The Rector of University of Social Sciences and Humanities, Vietnam National University 6. Changes in academic process: None 7. Official thesis title: To improve advertising quality on online newspapers (A survey was done from 2009 to 2011) 8. Major: Journalism Studies. Code: 60.32.01 9. Supervisors: Asso. Prof. PhD. Vu Van Ha - working at Communist Magazine 10. Summary of the findings of the thesis: The most important aim of this thesis is to study three websites of Vietnamese Communist Party (online website of a political theory organization), Tien Phong Online (online website of a printed newspaper) and 24H.COM.VN (independent online news specializing in advertising) to make comparison and clear explanation of improvement of advertising quality on online newspapers in Vietnam today. By studying and evaluating three online websites above, this thesis reaches the aim of clarifying advertising forms on online newspapers, advantages and disadvantages of this advertising form. From there, to draw out solutions to improve advertising quality on online newspapers such as to set up management standards of online advertising, select a well - knowledged, qualified and skilled sales team as well as to establish a proper treatment regime for sales staffs. Moreover, while advertising on online newspapers was not studied carefully, this thesis makes great contribution of specifying face of advertising on online newspapers in Vietnam today. 11. Practical applicability, if any: This thesis will help reporters, editors, especially marketers of online press agencies understand clearly about differences of advertising forms of specific online websites. 12. Further research direction, if any: To improve quality effectiveness on online newspapers 13. Thesis-related publications: None
