Information on the thesis "Improving the Quality of Advertising on Online Newspapers (Survey from 2009 to 2011)" by graduate student Nguyen Thi Phuong, majoring in Journalism.1. Student's Full Name: Nguyen Thi Phuong 2. Gender: Female 3. Date of Birth: January 28, 1983 4. Place of Birth: Nam Hoa Commune, Dong Hi District, Thai Nguyen Province. 5. Decision No. 2551/2007/QD-XHNV-KH&SDH, dated November 2, 2007, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: Improving the Quality of Advertising on Online Newspapers (Survey from 2009 to 2011) 8. Major: Journalism; Code: 60.32.01 9. Scientific Advisor: Assoc. Prof. Dr. Vu Van Ha, working at the Communist Magazine. 10. Summary of thesis results: The purpose of this thesis is to research and survey three websites of the Communist Party of Vietnam (the online site of a political theory agency), Tienphong Online (the online site of a print newspaper), and 24H.COM.VN (an independent online news site specializing in advertising) to compare and clarify the issue of improving the quality of online advertising in Vietnam today. Through the survey, research, and evaluation of these three online sites, the thesis has clarified the methods of advertising on online newspapers, the advantages, and the difficulties encountered when advertising on this type of media. This has led to the development of solutions to improve the quality of online newspaper advertising, including the need to establish standards for managing online advertising, recruit sales staff with knowledge, qualifications, and professional qualities, and provide appropriate compensation for sales staff... Furthermore, while online newspaper advertising has not been fully studied, this thesis contributes to clarifying the current state of online newspaper advertising in Vietnam. 11. Practical application: This thesis will help reporters, editors, and especially the marketing teams of online newspapers better understand the differences in advertising methods of each specific online platform. 12. Future research directions: Improving the effectiveness of online newspaper advertising. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Phuong 2. Sex: Female 3. Date of birth: January 28, 1983 4. Place of birth: Nam Hoa Commune, Dong Hi District, Thai Nguyen Province 5. Admission decision Number: 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007 by The Rector of University of Social Sciences and Humanities, Vietnam National University 6. Changes in academic process: None 7. Official thesis title: To improve advertising quality on online newspapers (A survey was done from 2009 to 2011) 8. Major: Journalism Studies. Code: 60.32.01 9. Supervisors: Asso. Prof. PhD. Vu Van Ha - working at Communist Magazine 10. Summary of the findings of the thesis: The most important aim of this thesis is to study three websites of Vietnamese Communist Party (online website of a political theory organization), Tien Phong Online (online website of a printed newspaper) and 24H.COM.VN (independent online news specializing in advertising) to make comparison and clear explanation of improvement of advertising quality on online newspapers in Vietnam today. By studying and evaluating three online websites above, this thesis reaches the aim of clarifying advertising forms on online newspapers, advantages and disadvantages of this advertising form. From there, to draw out solutions to improve advertising quality on online newspapers such as to set up management standards of online advertising, select a well - knowledged, qualified and skilled sales team as well as to establish a proper treatment regime for sales staffs. Moreover, while advertising on online newspapers was not studied carefully, this thesis makes great contribution of specifying face of advertising on online newspapers in Vietnam today. 11. Practical applicability, if any: This thesis will help reporters, editors, especially marketers of online press agencies understand clearly about differences of advertising forms of specific online websites. 12. Further research direction, if any: To improve quality effectiveness on online newspapers 13. Thesis-related publications: None
