Information on the thesis "Improving the effectiveness of media communication on road traffic safety in Hanoi (survey of VOV Traffic, VTV, Hanoi Moi Newspaper 2008 – 2010)" by graduate student Nguyen Thi Thu Thuy, majoring in Journalism.1. Student's Full Name: Nguyen Thi Thu Thuy 2. Gender: Female 3. Date of Birth: January 24, 1980 4. Place of Birth: Hanoi 5. Decision No. 1355/2008/QD-XHNV-KH&SDH, dated October 24, 2008, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student. 6. Changes during the training process: None 7. Thesis Title: Enhancing the effectiveness of media communication on road safety in Hanoi (survey of VOV Traffic, VTV, Hanoi Moi Newspaper 2008-2010). 8. Major: Journalism; Code: 60 32 01 9. Scientific Advisor: Dr. Do Thi Quyen (Hanoi University of Culture) 10. Summary of thesis results: - The thesis researches and investigates the communication work and effectiveness of communication on road traffic safety in Hanoi by VOV Traffic Channel, the "Traffic News" segment - VTV1 channel of Vietnam Television, Hanoi Moi online newspaper, and Hanoi Moi print newspaper during the period from 2008 to 2010. - The thesis presents theoretical issues on communication and the effectiveness of media communication on traffic safety, thereby examining the practical situation, analyzing, explaining, and finding measures to improve the effectiveness of media communication on road traffic safety in Hanoi. - This thesis surveys and evaluates the communication work of VOV Traffic Channel, the "Traffic News" segment on VTV1, Vietnam Television, Hanoi Moi Newspaper (online), and Hanoi Moi Newspaper (print) during the period from 2008 to 2010, both in terms of content and communication methods. Through the survey and evaluation, we propose several solutions to improve the effectiveness of media communication on road safety in Hanoi. Within the framework of this master's thesis, the analyses, evaluations, and solutions presented still have certain limitations, such as a lack of detail. However, the thesis has attempted to provide the most general overview of the content, form, and communication methods of VOV Traffic Channel, the "Traffic News" segment on VTV1, Vietnam Television, Hanoi Moi Newspaper (online), and Hanoi Moi Newspaper (print) during the period from 2008 to 2010; Based on that, several groups of solutions are proposed to improve the effectiveness of media communication on road safety in Hanoi in the coming time from the following perspectives: specialized agencies; media organizations, reporters, and editors. Through the research results, the thesis aims to contribute a voice and propose some solutions to improve the effectiveness of media communication on road safety in Hanoi; at the same time, enhance the role of the press in ensuring traffic safety in general and road safety in particular in Hanoi. 11. Practical application: Through the survey and research results, the thesis provides the leadership of specialized agencies, media organizations, editors, and reporters covering the field of transportation in general and road safety in particular with reference information and some solutions to further improve the effectiveness of media communication on road safety in Hanoi; to better meet the public's information needs and the leadership and management work of Hanoi city's Party committees and authorities regarding road traffic safety. 12. Further research directions: Based on the results of this thesis, the author will continue to conduct deeper and more specific research on solutions to improve the effectiveness of media communication on road traffic safety; with a greater focus on media coordination. 13. Published works related to the thesis: - On the topic of road safety in general: - "The press and the dissemination of Decree 36CP, 1996" by Pham Minh Duong (survey of Nhan Dan newspaper from May 1995 - May 1996). - "The press and the issue of road traffic safety and order," 2003 by Ngo Thi Bich Thao (survey of Giao Thong Van Tai and Ban Duong newspapers from 2000 - March 2003). - The Ho Chi Minh City Youth Newspaper and the Labor Newspaper on the issue of road traffic safety, 2004, by author Phung Minh Tuan (survey from 2001 - April 2004). - The role of the press in ensuring inland waterway traffic safety, 2005, Master's thesis by author Ha Thi Hong Van, Academy of Journalism and Communication (survey of Labor Newspaper, Ho Chi Minh City Youth Newspaper, Ban Duong Newspaper, Ca Mau Newspaper and Canh Buom Magazine, from 2003 - 2004). Regarding traffic safety in Hanoi, there are several topics: - Hanoi Moi Newspaper on the propaganda work regarding Decree 36 CP, 1996, by author Ho Tri Dung (survey of Hanoi Moi Newspaper and Hanoi Moi Sunday Newspaper from August 1, 1995 - August 1, 1996). - The Nhan Dan and Hanoi Moi newspapers on the implementation of Government Decree 36CP on restoring urban order and traffic safety in Hanoi, 2006, by author Vu Thi Xuan Sinh (survey conducted in 1995-1996). - The press on the issue of traffic order and safety in Hanoi today, 2002, by author Nguyen Minh Thu (survey conducted in Hanoi Moi, Giao Thong Van Tai, Ban Duong newspapers, from 2000 to March 2002). - The press on the issue of urban traffic in Hanoi today, 2005, by author Trinh Trong Dang (survey conducted in Tien Phong newspaper, 2004-2005). Regarding traffic safety in other areas, there are topics such as: - Nghe An press and the issue of traffic safety and order, 2000 (survey of Nghe An newspaper and Nghe An Public Security newspaper, from 1997 - 2000) - Some other documents: - Proceedings of the Scientific and Practical Workshop "Improving the effectiveness of propaganda work on traffic safety", 2005 of the Central Ideology and Culture Committee, National Traffic Safety Committee. - "Building a traffic culture in Hanoi" by the Hanoi City Traffic Safety Committee, Hanoi City Party Committee Propaganda Department, Transport Publishing House, Hanoi 2009.
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thu Thuy 2. Sex: Female 3. Date of birth: January 24th 1980 4. Place of birth: Ha Noi city 5. Admission decision number: 1355/2008/QD-XHNV-KH&SDH. Dated: October 24, 2008. 6. Changes in academic process: None 7. Official thesis title: Improving the effectiveness of the mass media communication on road traffic safety in Hanoi (Survey at VOV traffic Radio Broadcasting Channel,VTV-Vietnam Television, Hanoimoi Newspaper 2008 – 2010) 8. Major: Journalism Study 9. Code: 60 32 01 10. Supervisors: Do Thi Quyen, Doctor (Hanoi University of Culture) 11. Summary of the findings of the thesis: (Summarize them with stress on the new findings, if any) The thesis carried out a research into the media effect on road safety in Hanoi of VOV Transport Channel, “Transport News” – a program by VTV1 from Vietnam Television, and of both the printed and electronic versions of New Hanoi in the period of 2008 – 2010. The research summarized the literature review on the media and the effect of the media on road safety and such theory were used as the guideline to explain and analyze the situation of road situation in Hanoi. Suggestions and reccomendations were then provided for the improvement of media effect on the road safety in the capital city. The thesis evaluates and evaluates the media effect of both the contents and the forms of implementation by VOV Transport Channel, “Trasnport News” Program by VTV 1 Channel from Vietnam Television, both the printed and electronic versions of New Hanoi Newspaper. The results from the investigation and assessment helped us propose some reccomendations on how to improve the effect of the media on road safety in Hanoi. Due to the limited scope of this thesis, the suggestions provided are believed to have their own drawbacks, for example they may not be in-depth detail. However, the author has made an effort to generalize the contents, forms and methods of media as employed by VOV Transport Channel, Transport News Program by VTV1 from Vietnam Television, the printed and electronic versions of New Hanoi in the period of 2008 – 2010. Based on such generalization, several groups of suggestions were made for different levels in the media industry: high ranking management and professtional organizations, media organizations and journalists/reporters in order to enhance the effect of media by the mentioned research objects on road safety in Hanoi in the future. It is hoped that the results, discussions and suggestions of this research will contribute to the improvement of the media effect on road safety in Hanoi as well as better emphasize the role of the media on the implementation of transport safety in general and road safety in particular in the area of Hanoi. 12. Practical applicability, if any: The results of this investigation provide a reference to the situation of transport and road safety in Hanoi to high ranking leaders, professional bodies, media organizations as well as journalists and reporters who may wish to apply the recommendations to help improve the situation which will then meet the need of the general public for information on how road safety is managed by the city's people committee at different levels. 13. Further research directions, if any: From the results of this thesis, the author will carry out a more in-depth research which will provide greater details into the groups of suggestions for how to improve the effect of the media on road safety and in such research, a focus will be given to the combination of different media methods. 14. Thesis-related publications: N/A - On transport safety in general: - The role of the press in the propaganda for Decree 36CP by Pham Minh Duong in 1996 (investigated Nhan Dan Newspaper from 5/1995 to 5/1996) - The press and the issue of road safety and order by Ngo Thi Bich Thao in 2003 (a case study on Transport and Road Friend newspapers from 2000 to March 2003) - Ho Chi Minh City Youth and Labor newspapers and the issue of road safety and order, by Phung Minh Tuan in 2004 (investigation from 2001 to April 2004) - The role of the press in the implementation of safety and order in domestic maritime and river-bound transport, an MA Dissertation in 2005 by Ha Thi Hong Van, The Academy of Media and Propaganda (a case study on Labor, HCM City Youth, Road Friend, Ca Mau Newspapers and Sail magazine from 2003 to 2004) - Research on road safety in the area of Hanoi: New Hanoi Newspaper and the propaganda of Decree 36CP by Ho Tri Dung in 1996 (a case study on New Hanoi and New Hanoi Sunday from August 1, 1995 to August 1, 1996) Nhan Dan and New Hanoi newspaper and the implementation of Decree 36CP on the reinforcement of city order and transport safety in the area of Hanoi, by Vu Thi Xuan Sinh in 2006 (investigation from 1995 – 1996) - The press and the current issue of transport safety in the area of Hanoi by Nguyen Minh Thu in 2002 (a case study on New Hanoi, Transport and Road Friend newspapers from 2000 to 3/2003) - The press and the current issue of city transport in Hanoi, by Trinh Trong Dang (a case study of Tien Phong newspaper from 2004 – 2005) - Research on road safety in other areas: Nghe An newspapers and the issue of transport safety and order in 2000 (an investigation into Nghe An and Nghe An Police from 1997 to 2000) - Other research: - Summary of Research and Reality Conference with the topic of “Improving the effect of propaganda for transport safety” in 2005 held by Central Department of Ideology and Culture, Committee of National Transport Safety - “Building a transport culture in Hanoi” by Hanoi City Department of Transport Safety, Department of Propaganda – Hanoi's People Committee, Transport Publishing House, Hanoi 2009.
