Thesis information "Improving the effectiveness of press communication on road traffic safety in Hanoi (survey of VOV Giao thong, VTV, Ha Noi Moi Newspaper 2008 - 2010)" by HVCH Nguyen Thi Thu Thuy, major in Journalism.1. Full name of student: Nguyen Thi Thu Thuy 2. Gender: Female 3. Date of birth: January 24, 1980 4. Place of birth: Hanoi 5. Decision to recognize student No. 1355/2008/QD-XHNV-KH&SĐH, dated October 24, 2008 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis topic: Improving the effectiveness of press communication on road traffic safety in Hanoi (survey of VOV Giao thong, VTV, Hanoi Moi Newspaper 2008 - 2010). 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Dr. Do Thi Quyen (Hanoi University of Culture) 10. Summary of the results of the thesis: - The thesis studies and researches the communication work, the effectiveness of communication work on road traffic safety in Hanoi of VOV Traffic Channel, "Traffic News" Column - VTV1 Channel of Vietnam Television, Hanoi Moi Electronic Newspaper, Hanoi Moi Printed Newspaper during the period from 2008 to 2010. - The thesis raises theoretical issues about communication, the effectiveness of communication of the press on traffic safety, from there, looking into practice, analyzing, explaining and finding measures to improve the effectiveness of communication work of the press on road traffic safety in Hanoi Capital. - The thesis surveys and evaluates the communication work of VOV Traffic Channel, "Traffic News" Column - VTV1 Channel of Vietnam Television, Hanoi Moi Electronic Newspaper, Hanoi Moi Printed Newspaper during the period from 2008 - 2010, both in terms of content and communication form. Through the survey and evaluation, we propose a number of solutions to improve the effectiveness of press communication on road traffic safety in Hanoi. Within the framework of the master's thesis, the analysis, evaluation and solutions proposed still have certain limitations, such as: not being very detailed. However, the thesis has tried to provide the most general overview of the content, form and communication methods of VOV Traffic Channel, "Traffic News" Column - VTV1 Channel of Vietnam Television, Hanoi Moi Electronic Newspaper, Hanoi Moi Printed Newspaper during the period from 2008 - 2010; On that basis, a number of groups of solutions are proposed to improve the communication effectiveness of the above newspapers on road traffic safety in Hanoi in the coming time from the following perspectives: professional agencies; press agencies, reporters, editors. Through the research results, the thesis aims to contribute a voice, propose a number of solutions to improve the communication effectiveness of the press on road traffic safety in Hanoi; at the same time, enhance the role of the press in ensuring traffic order and safety in general and roads in particular in Hanoi. 11. Practical applicability: Through the results of the survey and research, the thesis sends to the leadership team of professional agencies, press agencies, editorial staff, reporters following the traffic sector in general and roads in particular reference information and a number of solutions to further improve the communication effectiveness of the press on road traffic safety in Hanoi; increasingly better meet the public's information needs and the leadership and management of the Party Committees and authorities of Hanoi City on road traffic safety. 12. Further research directions: From the results of the thesis, the author will continue to conduct more in-depth and specific research on solutions to improve the effectiveness of press communication on road traffic safety; in which, pay more attention to communication coordination. 13. Published works related to the thesis: - On the topic of traffic safety in general: - Press with the propaganda of implementing Decree 36CP, 1996 by author Pham Minh Duong (survey of Nhan Dan newspaper from 5/1995 - 5/1996). - Press with the issue of road traffic safety and order, 2003 by author Ngo Thi Bich Thao (survey of Giao thong van tai and Ban duong newspapers from 2000 - 3/2003). - Ho Chi Minh City Youth Newspaper and Labor Newspaper with the issue of road traffic safety and order, 2004 by author Phung Minh Tuan (survey from 2001 - 4/2004). - The role of the press in ensuring inland waterway traffic safety and order, 2005, Master's thesis by author Ha Thi Hong Van, Academy of Journalism and Propaganda (survey of Labor Newspaper, Ho Chi Minh City Youth Newspaper, Companion, Ca Mau and Canh Sail magazine, from 2003 - 2004). Regarding traffic safety in Hanoi, there are a number of topics: - Hanoi Moi Newspaper with the propaganda work on Decree 36 CP, 1996 by author Ho Tri Dung (survey of Hanoi Moi Newspaper and Hanoi Moi Sunday, August 1, 1995 - August 1, 1996). - Nhan Dan Newspaper and HaNoi Moi with the implementation of Decree 36CP of the Government on restoring urban order and traffic safety in Hanoi, 2006 by author Vu Thi Xuan Sinh (survey in 1995 - 1996). - Press with the issue of traffic order and safety in Hanoi today, 2002 by author Nguyen Minh Thu (survey of HaNoi Moi Newspaper, Transport and Travel, Companion, from 2000 - 3/2002). - Press with the issue of urban traffic in Hanoi today, 2005 by author Trinh Trong Dang (survey of Tien Phong Newspaper in 2004 - 2005). Regarding traffic safety in other areas, there are topics: - Nghe An press with the issue of traffic safety and order, 2000 (survey of Nghe An newspaper and Nghe An Public Security newspaper, from 1997 - 2000) - Some other documents: - Proceedings of the Scientific and Practical Workshop "Improving the effectiveness of propaganda work on traffic safety", 2005 of the Central Ideology - Culture Committee, National Traffic Safety Committee. - "Building Hanoi traffic culture" of the Hanoi City Traffic Safety Committee, Hanoi City Party Committee's Propaganda Department, Transport Publishing House, Hanoi 2009.
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thu Thuy 2. Sex: Female 3. Date of birth: January 24th 1980 4. Place of birth: Ha Noi city 5. Admission decision number: 1355/2008/QD-XHNV-KH&SDH. Dated: October 24, 2008. 6. Changes in academic process: None 7. Official thesis title: Improving the effectiveness of the mass media communication on road traffic safety in Hanoi (Survey at VOV traffic Radio Broadcasting Channel,VTV-Vietnam Television, Hanoimoi Newspaper 2008 – 2010) 8. Major: Journalism Study 9. Code: 60 32 01 10. Supervisors: Do Thi Quyen, Doctor (Hanoi University of Culture) 11. Summary of the findings of the thesis: (Summarize them with stress on the new findings, if any) The thesis carried out a research into the media effect on road safety in Hanoi of VOV Transport Channel, “Transport News” – a program by VTV1 from Vietnam Television, and of both the printed and electronic versions of New Hanoi in the period of 2008 – 2010. The research summarized the literature review on the media and the effect of the media on road safety and such theory were used as the guideline to explain and analyze the situation of road situation in Hanoi. Suggestions and reccomendations were then provided for the improvement of media effect on the road safety in the capital city. The thesis evaluates and evaluates the media effect of both the contents and the forms of implementation by VOV Transport Channel, “Trasnport News” Program by VTV 1 Channel from Vietnam Television, both the printed and electronic versions of New Hanoi Newspaper. The results from the investigation and assessment helped us propose some reccomendations on how to improve the effect of the media on road safety in Hanoi. Due to the limited scope of this thesis, the suggestions provided are believed to have their own drawbacks, for example they may not be in-depth detail. However, the author has made an effort to generalize the contents, forms and methods of media as employed by VOV Transport Channel, Transport News Program by VTV1 from Vietnam Television, the printed and electronic versions of New Hanoi in the period of 2008 - 2010. Based on such generalization, several groups of suggestions were made for different levels in the media industry: high ranking management and professtional organizations, media organizations and journalists/reporters in order to enhance the effect of media by the mentioned research objects on road safety in Hanoi in the future. It is hoped that the results, discussions and suggestions of this research will contribute to the improvement of the media effect on road safety in Hanoi as well as better emphasize the role of the media on the implementation of transport safety in general and road safety in particular in the area of Hanoi. 12. Practical applicability, if any: The results of this investigation provide a reference to the situation of transport and road safety in Hanoi to high ranking leaders, professional bodies, media organizations as well as journalists and reporters who may wish to apply the recommendations to help improve the situation which will then meet the need of the general public for information on how road safety is managed by the city's people committee at different levels. 13. Further research directions, if any: From the results of this thesis, the author will carry out a more in-depth research which will provide greater details into the groups of suggestions for how to improve the effect of the media on road safety and in such research, a focus will be given to the combination of different media methods. 14. Thesis-related publications: N/A - On transport safety in general: - The role of the press in the propaganda for Decree 36CP by Pham Minh Duong in 1996 (investigated Nhan Dan Newspaper from 5/1995 to 5/1996) - The press and the issue of road safety and order by Ngo Thi Bich Thao in 2003 (a case study on Transport and Road Friend newspapers from 2000 to March 2003) - Ho Chi Minh City Youth and Labor newspapers and the issue of road safety and order, by Phung Minh Tuan in 2004 (investigation from 2001 to April 2004) - The role of the press in the implementation of safety and order in domestic maritime and river-bound transport, an MA Dissertation in 2005 by Ha Thi Hong Van, The Academy of Media and Propaganda (a case study on Labor, HCM City Youth, Road Friend, Ca Mau Newspapers and Sail magazine from 2003 to 2004) - Research on road safety in the area of Hanoi: New Hanoi Newspaper and the propaganda of Decree 36CP by Ho Tri Dung in 1996 (a case study on New Hanoi and New Hanoi Sunday from August 1, 1995 to August 1, 1996) Nhan Dan and New Hanoi newspaper and the implementation of Decree 36CP on the reinforcement of city order and transport safety in the area of Hanoi, by Vu Thi Xuan Sinh in 2006 (investigation from 1995 – 1996) - The press and the current issue of transport safety in the area of Hanoi by Nguyen Minh Thu in 2002 (a case study on New Hanoi, Transport and Road Friend newspapers from 2000 to 3/2003) - The press and the current issue of city transport in Hanoi, by Trinh Trong Dang (a case study of Tien Phong newspaper from 2004 – 2005) - Research on road safety in other areas: Nghe An newspapers and the issue of transport safety and order in 2000 (an investigation into Nghe An and Nghe An Police from 1997 to 2000) - Other research: - Summary of Research and Reality Conference with the topic of “Improving the effect of propaganda for transport safety” in 2005 held by Central Department of Ideology and Culture, Committee of National Transport Safety - “Building a transport culture in Hanoi” by Hanoi City Department of Transport Safety, Department of Propaganda – Hanoi's People Committee, Transport Publishing House, Hanoi 2009.
