Information on the thesis "Marketing of print newspaper supplements in Ho Chi Minh City from a theoretical and practical perspective" by graduate student Nguyen Chi Hung, majoring in Journalism.1. Student's Full Name: Nguyen Chi Hung 2. Gender: Male 3. Date of Birth: June 3, 1954 4. Place of Birth: An Khanh Commune, Thu Duc District 5. Decision No. 1600/2008/QD-XHNV-KH&SDH, dated December 25, 2008, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: Marketing of Print Newspaper Supplements in Ho Chi Minh City from a Theoretical and Practical Perspective. 8. Specialization: Journalism; Code: 60 32 01 9. Scientific supervisor: Assoc. Prof. Dr. Dinh Van Huong, Director of the Center for Professional and Communication Studies, University of Social Sciences and Humanities, VNU Hanoi. 10. Summary of thesis results: The thesis presents the theoretical basis of issues related to the marketing of print newspaper supplements, such as the concept of terminology; a brief history of print newspaper marketing in the world and in Vietnam; and the role of marketing in print newspapers and supplements. Based on this theoretical foundation, the thesis surveys the current state of print newspaper supplement marketing in Ho Chi Minh City, mainly through five typical supplements: Tuoi Tre Weekend, Phu Nu Sunday, Saigon Giai Phong Saturday, Lam Ban Voi May Vi Tinh, and Doanh Nhan Saigon Weekend. Through this, it explores issues regarding: state management of print newspapers and supplements; and the information content of supplements. Using the formal elements of newspaper layouts (newspaper size, masthead, front-page layout, special section system, etc.)... Based on the current state of print newspaper layouts in Ho Chi Minh City, this thesis proposes suggestions to improve the quality of print newspaper layouts, such as: innovating the formal elements of the layout; investing in training and developing human resources; orienting information content; creating a more open mechanism in state management of print newspaper supplements... With practical experience as someone who has worked in design and layout, we have delved into analyzing and explaining the formal elements of print newspaper layouts that other documents have only briefly mentioned. In the section on the history of print newspapers in Vietnam, we have tried to extract the timelines of the formation of supplements and the formal elements of the layout scattered in various documents and bring them together in the thesis so that readers can clearly visualize this process. 11. Practical applications: The findings from this survey will serve as a systematic source of reference material, assisting researchers, managers, secretaries, artists, reporters, and editors in the production of print newspaper supplements. It can also be used as reference material for lecturers and students in related fields of study. 12. Future research directions: Trends in modern newspaper layout design worldwide and their application in Vietnam. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Chi Hung 2. Sex: Male 3. Date of birth: June 03, 1954 4. Place of birth: Hochiminh city 5.Admission decision number: 1600/2008-QD-XHNV-KH&SĐH, Dated: December 25, 2008, by Principal of the University of Social Sciences and Humanities, VNU Ha Noi. 6. Changes in academic process: None 7. Official thesis title: Marquette insert of printed publication in Ho Chi Minh from the angles of theory and practice 8. Major: Journalism Studies; Code: 60 32 01 9.Supervisors: Assoc. Prof. Dr. Dinh Van Huong, Director of Center for Professionalism and Communication, University of Social Sciences and Humanity, Hanoi National University 10.Summary of the findings of the thesis: The thesis raised the theory on the matters related to maquette insert of printed publications such as concepts of technical terms, summary history of publication maquette in the world and in Vietnam, the roles of maquette towards printed publications and insert. On the basis of the theory, the thesis examines the real situation of insert maquette of printed publications in Ho Chi Minh city mainly through the five typical inserts: Teenagers at the end of the week, The most attentive woman, Saigon in the autumn, Working with a computer, and Business with the wrong shape at the end of the week (2008 – 2011). The examination helped to find out more about State management on printed publications and inserts, the contents of the inserts, the use of format factors in maquette (size, … , first page problems, systems of particularized pages, …) From the real situation of publication maquettes in Ho Chi Minh city, the thesis puts forward several proposals to improve the quality of maquette of printed publications like renovation of the maquette format, investment in educating and developing the human resource, orientation of the contents, creation of open mechanism in State management on the inserts of printed publications. publications. The thesis is evaluated to achieve the profound analysis, detailed explanation of contents and format which contributes to the shaping of maquettes of printed publications in Ho Chi Minh city. 11. Practical applicability, if any: The matters drawn from the examination will be a valuable source of systematic reference, helping the researchers, administrators, boards of secretaries, painters, reporters, editors in the production process of inserts of printed publications, as well as being used as materials for university teachers and students to refer to in their teaching and studying the majors. 12. Further research directions, if any: Tendency of designing maquette for modern publications in the world and its application in Vietnam 13. Thesis-related publications: None
