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TTLV: The art of propaganda of Hanoi Moi Newspaper through the competition "The whole country and the capital city look towards the 1000th anniversary of Thang Long-Hanoi"

Thursday - September 15, 2011 15:36
Information on the thesis "The Art of Propaganda of Hanoi Moi Newspaper through the competition “The whole country and the capital city towards the 1000th anniversary of Thang Long-Hanoi” (from 2001 to 2010)" by graduate student Kieu Duy Chanh, majoring in Journalism.
Information on the thesis "The Art of Propaganda of Hanoi Moi Newspaper through the competition “The whole country and the capital city towards the 1000th anniversary of Thang Long-Hanoi” (from 2001 to 2010)" by graduate student Kieu Duy Chanh, majoring in Journalism.1. Student's Full Name: Kieu Duy Chanh 2. Gender: Male 3. Date of Birth: July 23, 1973 4. Place of Birth: Can Kiem Commune, Thach That District, Hanoi City. 5. Decision No. 1355/2008/QD-XHNV-KH&SDH, dated October 24, 2008, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: The Art of Propaganda of Hanoi Moi Newspaper through the competition “The whole country and the capital city towards the 1000th anniversary of Thang Long-Hanoi” (from 2001 to 2010) 8. Specialization: Journalism; Code: 60.32.01 9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thi Minh Thai, working at the Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi. 10. Summary of thesis results: The purpose of this thesis is to study articles through works participating in the competition “The whole country and the capital city towards the 1000th anniversary of Thang Long-Hanoi” to clarify the communication issues about Thang Long-Hanoi by Hanoi Moi Newspaper. Through surveying, researching, and evaluating 828 entries, the thesis has drawn some lessons learned, both regarding the organizers and the participating authors. From there, solutions have been proposed to limit the shortcomings of future competitions, namely the need for regular professional and technical exchange with collaborators; actively exploiting resources; and having a separate remuneration mechanism for necessary articles; Simultaneously, various competitions were organized, with specific and clear phases. In particular, the competition has promoted its cultural and media value. It has contributed to preserving and conserving the cultural values ​​of Thang Long-Hanoi; building and developing cultural and spiritual life at the grassroots level; exploiting cultural, historical, artistic, and spiritual tourism… Furthermore, the thesis has also developed several models for organizing long-term competitions for Hanoi Moi Newspaper, aiming towards the 60th anniversary of Hanoi Moi Newspaper's daily publication and the 1010th anniversary of Thang Long-Hanoi. 11. Practical application: This thesis serves as a reference document for media managers, journalists, and those interested in related content. 12. Further research directions: The art of propaganda of Hanoi Moi Newspaper through writing competitions. 13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Kieu Duy Chanh; 2. Sex: Male 3. Date of Birth: July 23, 1973; 4. Place of birth: Can Kiem Commune, Thach That Province, Hanoi City. 5. Admission decision number: 1355/2008/QD-XHNV-KH&SĐH, Dated 24 October by Master of the University of Social Sciences and Humanity, Hanoi National University. 6. Changes in academic process: None 7. Official thesis title: Propagating art of Hanoimoi newspapers through the competition"the whole country together with the capital towards a thousand years of Thang Long-Ha Noi" (from 2001 to 2010). 8. Major: Journalism Studies; 9.Code: 60.32.01. 10. Supervisor: Professor – Doctor. Nguyen Thi Minh Thai, expert of Press and Communication Department, Hanoi National University 11. Summary of the findings of the thesis: The purpose of this thesis is to research on writing works through the works joining in the contest “Countrywide people and Hanoi Capital towards ceremony of Thang Long 1000 year - old ” to highlight the communication issues about Thang Long – Hanoi of the Hanoimoi newspaper Based on the survey on the 828 writing works attending the contest, the thesis has drawn out some experience for both organizers and writers who joined in the contest. It is to provide the solutions for eliminating the short-comings of contests in the future. It is necessary to frequently exchange on professional skills and techniques for the co-ordinators; effectively using the resources; having a proper mechanism to pay privately to the authors in necessary cases; in addition, organizing many different contests with certain and clear time schedule. The contest has especially brought in play its traditional cultural values. It has taken part in maintaining and protecting the Cultural values ​​of Thang Long – Ha Noi; constructing and developing the cultural life and spirit at the foundation level; exploiting tourism based on cultural, historic, art and spiritual values…. The thesis has additionally constructed an organizing model of a “Long term” contest for the Hanoimoi Newspaper which will be applied towards the Ceremony of 60th year of this newspaper's first daily publication and the Ceremony of 1010 year-old of Thang Long-Ha Noi. 12. Practical applicability, if any: The thesis is considered as a consulting document for Press management, Journalists and other concerns on the related content. 13. Further research directions: The Art of Communication of the Hanoimoi newspaper through the writing contests 14. Thesis-related publications: N/A

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