Thesis information "Communication issues of four intangible cultural heritages of Vietnam recognized by UNESCO: Hue Royal Court Music, Central Highlands Gong Cultural Space, Quan Ho, Ca Tru on printed and electronic newspapers (Survey of Tuoi Tre Newspaper, Ho Chi Minh City, Culture and Arts Magazine, Vietnamnet and Vnexpress from 2003 to 2009)" by HVCH Luong Thi Quynh Chi, majoring in Journalism.1. Full name of student: Luong Thi Quynh Chi 2. Gender: Female 3. Date of birth: February 10, 1986 4. Place of birth: Hanoi 5. Decision to recognize student No.: 1355/2008/QD-XHNV-KH&SĐH, dated October 24, 2008 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: The issue of communicating four intangible cultural heritages of Vietnam recognized by UNESCO: Hue Royal Court Music, Central Highlands Gong Cultural Space, Quan Ho, Ca Tru on printed and electronic newspapers (Survey of Tuoi Tre Newspaper, Ho Chi Minh City, Culture and Arts Magazine, Vietnamnet and Vnexpress from 2003 to 2009) 8. Major: Journalism Code: 60.32.01 9. Scientific supervisor: Associate Professor, Dr. Nguyen Thi Minh Thai (working at the Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi) 10. Summary of the results of the thesis: The thesis studies the communication activities of 4 newspapers representing 2 types of journalism, print and electronic, about 4 intangible cultural heritages of Vietnam recognized by UNESCO. The thesis conducts a survey of 3 groups of Hanoi public - groups with many opportunities to access electronic newspapers, including teachers, reporters and office workers. Thereby, the thesis draws some basic conclusions as follows: - The majority of the public surveyed rate the communication ability of electronic newspapers as better than that of printed newspapers - Newspapers with many readers are rated better in terms of communication effectiveness even though the newspapers themselves do not communicate well. Vietnamnet and Tuoi Tre are two newspapers that have more systematic and active communication about intangible cultural heritage, but the majority of respondents believe that Vnexpress is the most effective communication newspaper. - Although the 4 newspapers surveyed have communicated about intangible cultural heritage, the effectiveness is not good because communication activities are often interrupted, there is no continuous process and there is a lack of connection between press agencies. This makes the message when reaching the public not as desired by the media subject and affects the process of receiving the message by the public. Therefore, it has not created interest for the public, has not made the public interested in intangible cultural heritage. - In addition, from 2003 to 2009, the 4 newspapers have almost not changed the way they communicate about cultural heritage in general and intangible cultural heritage in particular. Through the study of 4 newspapers when communicating about intangible cultural heritages and the level of public interest in the heritages after communication, the thesis also draws some lessons as well as some methods to contribute to improving the effectiveness of press communication about cultural events in general. 11. Practical applicability: - Can be applied to contribute to improving the effectiveness of communication for communication activities about cultural heritage in general and intangible cultural heritage in particular of press agencies. - At the same time, the thesis wishes to contribute to bringing more cultural heritages of Vietnam to UNESCO recognition through the communication activities of press agencies. From there, Vietnamese cultural heritages are protected and preserved properly and better. 12. Further research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Luong Thi Quynh Chi 2. Sex: Female 3. Date of Birth: February 10, 1986 4. Place of Birth: Hanoi 5. Admission decision number: 1355/2008/QD-XHNV-KH&SĐH, dated October 24, 2008 of the Headmaster of University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in academic process: No 7. Official thesis title: The issue of communicating four Vietnamese intangible cultural heritages recognized by UNESCO: Hue Royal Court Music; Space of Gong Culture in the Central Highlands of Vietnam; Quan Ho; Ca Tru on Newspaper and Online Newspaper (Research on The Youth of Ho Chi Minh city Newspaper; Culture and Arts Magazine; Vietnamnet and Vnexpress for the period from 2003 to 2009) 8. Major: Journalism Studies. Code: 60.32.01 9. Supervisors: Associate Professor Dr Nguyen Thi Minh Thai (Working at the Faculty of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University) 10. Summary of the findings of the thesis: The thesis researches the communication activity of the four newspapers representing two types of journalism which are Newspaper and Online Newspaper on four Vietnamese intangible cultural heritages recognized by UNESCO. Survey was made on three groups of readers who are likely to have more opportunities in getting access to electronic press: Teachers; Journalists and Officers. Thereby, the thesis provides some basic conclusions as follows: The majority of people surveyed highly appreciate the Online Newspaper rather than Newspaper in communicating effect. Newspapers with more readers are better evaluated in communication effect even though they are not good at communicating themselves. Vietnamnet and The Youth are more academic and positive in promoting intangible cultural heritages. However, most of the people asked agreed that Vnexpress is the most effective journal in communication field. Although these four researched newspapers have helped promote the intangible cultural heritages, their communication methods have not been effective because of the uncontinuous activities and the lack of alignment among press agencies. Therefore, the message being sent to public may not meet exactly the communication subject's expectation and also, this affects the process of receiving message of the public. As the result, the public are not very interested in the intangible cultural heritages. In addition, for the period from 2003 to 2009, these four newspapers have made no change in their communication method on the cultural heritages in general and intangible cultural heritages in particular. Through the study of the four newspapers in communicating the intangible cultural heritages and the level of public's interest in the heritages after the communication process, the thesis also draws some lessons as well as methods on how to enhance the effectiveness of mass media communication on cultural events in general. 11. Practical applicability Applicable in enhancing communication effect on cultural heritages in general and intangible cultural heritages in particular of the press agencies. Also, the thesis wishes to promote the cultural heritages of Vietnam recognized by UNESCO through the media activities of the press agencies so that the Vietnam cultural heritages are protected and maintained properly and better. 12. Further research directions: Not yet 13. Thesis-related publications: None
