Information on the thesis "PR Activities of Businesses and Print Media in Ho Chi Minh City (through a survey of several businesses and media organizations, 2008-2010)" by graduate student Le Ngoc Huong, majoring in Journalism.1. Student's Full Name: Le Ngoc Huong 2. Gender: Female 3. Date of Birth: June 12, 1972 4. Place of Birth: Ho Chi Minh City 5. Decision No. 1600/QD-XHNV-KH&SDH dated December 25, 2008, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: PR Activities of Businesses and Print Media in Ho Chi Minh City (based on a survey of several businesses and media organizations, 2008-2010) 8. Major: Journalism 9. Code: 60.32.01 10. Scientific Advisor: Assoc. Prof. Dinh Van Huong - Faculty of Journalism and Communication - University of Social Sciences and Humanities, Vietnam National University, Hanoi. 11. Summary of Thesis Results: This thesis delves into the analysis of PR activities of businesses and print media in Ho Chi Minh City during the period 2008-2010. The thesis not only addresses the relationship between journalism in general and PR activities but also delves into a more detailed analysis of the relationship between print media and PR activities within businesses. In addition to the general business sector, the author also specifically focuses on exploring the unique aspects of PR activities and the relationship with print media in businesses with foreign direct investment. It is hoped that this will be a new and differentiating point between this thesis and others. 12. Practical applications: None 13. Future research directions: None 14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Le Ngoc Huong 2. Sex: female 3. Date of birth: June 12th 1972 4. Place of birth: Hochiminh City 5. Admission decision number: 1600/QD- XHNV- KH&SĐH Dated on December 25th 2008 6. Changes in academic process: None 7. Official thesis title: PR activities in enterprises and the printing press in Hochiminh City (through the survey of some enterprises and printing newspapers and magazines, period 2008-2010) 8. Major: Journalism Studies 9. Code: 60.32.01 10. Supervisors: Associate Professor Doctor Dinh Van Huong, Faculty of Journalism and Communication, University of Science, Society & Humanity, National University of Hanoi. 11. Summary of the findings of the thesis: The thesis deeply analyzed PR activities in enterprises and printing press in Hochiminh City in the period 2008-2010. The thesis not only mentions the relationship between media in general with PR activities but it also surveyed and analyzed in details the relationship between printing press with PR of enterprises in Hochiminh City. In this thesis, besides the enterprises in general, I also noticed to find out specific characteristics in the relationship between PR and printing press in the foreign-direct-invested (FDI) enterprises. I hope that this is the new point to make difference between mi thesis with the others. 12. Practical applicability, if any: N/A 13. Further research directions, if any: N/A 14. Thesis-related publications: N/A
