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TTLV: PR activities of businesses and print newspapers in Ho Chi Minh City

Tuesday - September 20, 2011 04:02
Thesis information "PR activities of enterprises and print newspapers in Ho Chi Minh City (through a survey of a number of enterprises and press agencies, period 2008-2010)" by HVCH Le Ngoc Huong, majoring in Journalism.
Thesis information "PR activities of enterprises and print newspapers in Ho Chi Minh City (through a survey of a number of enterprises and press agencies, period 2008-2010)" by HVCH Le Ngoc Huong, majoring in Journalism.1. Full name of student: Le Ngoc Huong 2. Gender: Female 3. Date of birth: June 12, 1972 4. Place of birth: Ho Chi Minh City 5. Decision to recognize student No.: 1600/QD-XHNV-KH&SDH dated December 25, 2008 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis topic: PR activities of enterprises and print newspapers in Ho Chi Minh City (through a survey of a number of enterprises and press agencies, period 2008-2010) 8. Major: Journalism 9. Code: 60.32.01. 10. Scientific supervisor: Associate Professor Dinh Van Huong - Faculty of Journalism and Communication - University of Social Sciences and Humanities, Vietnam National University, Hanoi 11. Summary of the results of the thesis: In-depth analysis of PR activities of enterprises and print newspapers in Ho Chi Minh City, in the period 2008-2010. The thesis not only mentions the relationship between the press in general and PR activities but also goes into more detailed research and analysis of the relationship between print newspapers and PR activities in enterprises. In the thesis, in addition to the general business sector, the author also pays special attention to exploiting the specific points in PR activities and relations with print newspapers in enterprises with foreign direct investment. Hopefully this is a new point, a difference between this thesis and other theses. 12. Practical applicability: No 13. Further research directions: No 14. Published works related to the thesis: No

INFORMATION ON MASTER'S THESIS

1. Full name : Le Ngoc Huong 2. Sex: female 3. Date of birth: June 12th 1972 4. Place of birth: Hochiminh City 5. Admission decision number: 1600/QD- XHNV- KH&SĐH Dated on December 25th 2008 6. Changes in academic process: None 7. Official thesis title: PR activities in enterprises and the printing press in Hochiminh City (through the survey of some enterprises and printing newspapers and magazines, period 2008-2010) 8. Major: Journalism Studies 9. Code: 60.32.01 10. Supervisors: Associate Professor Doctor Dinh Van Huong, Faculty of Journalism and Communication, University of Science, Society & Humanity, National University of Hanoi. 11. Summary of the findings of the thesis: The thesis deeply analyzed PR activities in enterprises and printing press in Hochiminh City in the period 2008-2010. The thesis not only mentions the relationship between media in general with PR activities but it also surveyed and analyzed in details the relationship between printing press with PR of enterprises in Hochiminh City. In this thesis, besides the enterprises in general, I also noticed to find out specific characteristics in the relationship between PR and printing press in the foreign-direct-invested (FDI) enterprises. I hope that this is the new point to make difference between mi thesis with the others. 12. Practical applicability, if any: N/A 13. Further research directions, if any: N/A 14. Thesis-related publications: N/A

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