1. Student's full name:Hoang Ha Thu2. Gender:Female
3. Date of birth: 25/10/1999
4. Place of birth:Hanoi
5. Decision to recognize student number: 2279/2022/QD-XHNV dated August 22, 2022 President of University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Are not
7. Thesis topic name:Research on factors affecting tourists' trust in online tourism businesses in Vietnam
8. Major: Travel ; Code: 8810101.01
9. Scientific instructor:Dr. Nguyen Quang Anh, University of Social Sciences and Humanities, VNU
10. Summary of thesis results:
The research results have shown the current situation of tourists' trust in online tourism businesses. The research shows that the trust problem between customers and online tourism businesses is at an average level. Businesses need to improve service quality as well as find reputable suppliers to be able to gain customers' trust.
The results of the analysis of factors affecting tourists' trust in online tourism businesses show that the website/app interface factor has the greatest impact on customers' trust. In addition, factors such as business reputation, product information quality, transaction safety, electronic word of mouth, and previous similar shopping experiences also have some impact on customers' trust in online tourism businesses.
11. Practical application
The research results are a reliable source of input data for strategies and plans to help online tourism businesses have more information to improve customer trust. From there, solutions and plans are proposed to create products and programs to improve business efficiency in e-commerce and increase tourists' trust in tourism e-commerce businesses, thereby increasing the attractiveness of the Vietnamese tourism trade market.
12. Further research directions:The next research direction of the topic is proposed as follows: First, it is possible to study customer loyalty towards e-commerce businesses in Vietnam. Second, expand the factors affecting the trust of domestic tourists, etc.
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INFORMATION ON MASTER'S THESIS
1. Full name: Hoang Ha Thu2. Sex:Female
3. Date of birth:October 25th, 1999
4. Place of birth: Hanoi
5. Student recognition decisionNo. 2279/2022/QD-XHNV dated August 22, 2022 Principal of University of Social Sciences and Humanities, Hanoi National University
6. Changes in the training process: None
7. Thesis topic:Research on factors affecting tourists' trust in online tourism businesses in Vietnam
8. Major:Tourism; Code: 8810101.01
9. Scientific supervisor:Dr. Nguyen Quang Anh, University of Social Sciences and Humanities, VNU
10. Summary of the thesis results:
The research results have shown the current situation of tourists' trust in online tourism businesses. The study shows that the issue of trust between customers and online tourism businesses is at an average level. Businesses need to improve service quality as well as find reputable suppliers to gain customers' trust.
The results of the analysis of factors affecting tourists' trust in online tourism businesses, the factor of website/app interface has the most influence on customers' trust. In addition, factors such as business reputation, product information quality, transaction safety, electronic word of mouth and previous similar shopping experiences also affect customers' trust in online tourism businesses to some extent.
11. Practical applicability
The research results are a reliable source of input data for strategies and plans to help online tourism businesses have more information to improve customer trust. From there, solutions and plans are proposed to create products and programs to improve business efficiency in e-commerce and increase tourists' trust in e-commerce tourism businesses, thereby increasing the attractiveness of the Vieejet Nam tourism trade market
12. Further research directions:The following research directions of the topic are proposed: Firstly, it is possible to study customer loyalty towards e-commerce businesses in Vietnam. Second, expand the factors affecting the confidence of domestic tourists,….
