MASTER'S THESIS INFORMATION
1. Student's full name:Bui Thi Huong
2. Gender: Female
3. Date of birth: January 12, 1980
4. Place of birth: Thai Binh
5. Student recognition decision No. 1502/2012/QD-XHNV-SDH dated August 6, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No
7. Thesis topic name:The influence of Korean dramas on the lifestyle of Ho Chi Minh City public.
8. Major: Journalism. Code: 60.32.01.01
10. Scientific instructor:Assoc. Prof. Dr. Dang Thi Thu Huong– Head of the Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
11. Summary of thesis results:
System of basic concepts of communication and media culture related to the topic. Overview of Korean TV dramas on Ho Chi Minh City Television.
Sketching a portrait of the public in Ho Chi Minh City through a survey of 500 samples in 05 inner and outer districts of Ho Chi Minh City.
Evaluate the influence of Korean dramas on the lifestyle of the public in Ho Chi Minh City. Analyze the factors that influence the influence such as: Age, gender, education level, occupation, place of residence...
Proposing some solutions to promote the role of television and television films in orienting popular culture in the market economy period while still preserving traditional identity; meeting the integration requirements in the globalization era of Ho Chi Minh City in particular and Vietnam in general.
12. Practical application:
Used as reference material for students studying culture, journalism, media workers and those interested in Korean culture.
13. Further research directions:
The impact of mass media in the era of globalization.
Research new cultural waves that have been influencing the lifestyle of Vietnamese audiences, especially young audiences, through waves of Thai and Indian films, etc.
14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Student's name: Bui Thi Huong 2. Sex: Female
3. Date of birth: January 12, 1980 4. Place of birth: Thai Binh
5. Admission decision number: February 15, 2012/QD-XHNV-SĐ dated August 6, 2012 by Rector of University of Social Sciences and Humanities, Vietnam National University - Ha Noi.
6. Changes during academic progress: None
7. Thesis title: Influence of South Korean Television drama series on lifestypes of Ho Chi Minh City's audience.
8. Major: Journalism. 9. Code: 60.32.01.01
10. Research supervisor: Associate Prof. PhD. Dang Thi Thu Huong, Head of faculty of Journalism and communication, Hanoi University of Social Sciences and Humanities, Vietnam National University Ha Noi.
11. Summary of the findings of the thesis:
Review basic terminologies on thesis-related media and cultural media. Provide an overview of South Korean television series on popular channels of Ho Chi Minh City Television.
Graphical analysis on Ho Chi Minh City's audience based on 500 sampled surveys carried out in 05 urban and suburban districts of Ho Chi Minh City.
Assess the influence and impacts from South Korean television series on the audience in Ho Chi Minh City with regards to contributing factors such as age, sex, education, profession, and geography.
Recommend solutions to promote the role of television and its drama series in orienting the mass cuture in the market economy without compromising traditional values; meeting requirements for the international integration of Ho Chi Minh City in particular and Vietnam in general in the globalization era.
12. Practical applicability, if any:
Reference for journalism students, communicators, and people who are interested in South Korean culture.
13. Further research, if any:
Influence of mass media in the context of globalization integration
Research on new cultural waves from Thai and Indian movie series which have and are impacting on lifestyles of Vietnam's audience, especially the youth.
14. Other thesis-related reports that have been made public: None
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