MASTER'S THESIS INFORMATION
1. Student's full name:Nguyen Thi Thu Phuong
2. Gender: Female
3. Date of birth: May 9, 1977
4. Place of birth: Hai Duong
5. Decision on recognition of students No. 2797/2012QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis topic name:"Preserving and promoting Ca Tru heritage in print media" (Survey of newspapers Hanoi Moi, Hanoi Moi Cuoi Tuan, Nhan Dan, Nhan Dan Cuoi Tuan, Van Hoa, Cultural Heritage Magazine from June 2010 to June 2014).
8. Major: Journalism Code: 60.32.01.01
9. Scientific instructor:Assoc.Prof.Dr. Pham Thanh Hung
10. Summary of thesis results:
Topic“Preserving and promoting Ca Tru heritage in print media (Survey of newspapers Hanoi Moi, Hanoi Moi Cuoi Tuan, Nhan Dan, Nhan Dan Cuoi Tuan, Van Hoa, Cultural Heritage Magazine from June 2010 to June 2014)”.
The thesis aims to improve the effectiveness of information on cultural heritage issues in general, including Ca Tru heritage in print media through a survey of 6 publications: Hanoi Moi Newspaper, Hanoi Moi Weekend, People, People Weekend, Culture and Cultural Heritage Magazine from June 2010 to June 2014. From there, it points out the problems in communication activities on cultural heritage in print media; Analyzes the characteristics of communication in print media compared to other types of press; Proposes a number of solutions to make communication activities aimed at preserving and promoting cultural heritages, including Ca Tru heritage, more appropriate and effective.
11. Practical application:
The topic contributes to summarizing the information and propaganda process of the Culture Newspaper, Heritage Magazine, New Hanoi, New Hanoi Weekend, People, and People Weekend for the Cultural Heritage of Ca Tru in the period of 5 years since Ca Tru was recognized by UNESCO as an intangible cultural heritage of humanity.
The topic has practical value for those working in communications, those working in the field of cultural management, reporters and editors of press and media agencies, agencies managing ca tru cultural heritage and those who are interested in and love the art of national ca tru.
Analyze and point out issues such as the frequency of news articles, information content, and content about the heritage of Ca Tru in the collected press works. The way of expression and the method of approaching readers of the 5 press publications within the scope of the research topic. From there, propose appropriate solutions to achieve higher communication efficiency.
INFORMATION ON MASTER'S THESIS
1. Full name of student: Nguyen Thi Thu Phuong 2. Gender: Female
3. Date of birth: May 9, 1977 4. Place of birth: Hai Duong
5. Admission decision number.: 2797/2012QD-XHNV- SDH dated 28thDecember 2012 by the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes during the training process:
7. Thesis title:“Conservation and Promotion for Ca tru (Tally Card Songs) on printed newspaper (Conducting a survey on New Hanoi Newspaper, New Hanoi Weekend Newspaper, People newspaper, People Weekend Newspaper, Culture Newspaper, Cultural Heritage Magazine from 6/2010 to 6/2014)”
8. Major: Journalism 9. Code: 60.32.01.01
10. Supervisor: A. Prof. Dr. Pham Thanh Hung
11. Summarizing the thesis results:
Title“Conservation and Promotion for Ca tru (Tally Card Songs) on printed newspaper (Conducting a survey on New Hanoi Newspaper, New Hanoi Weekend Newspaper, People newspaper, People Weekend Newspaper, Culture Newspaper, Cultural Heritage Magazine from 6/2010 to 6/2014)”.
The thesis aims at enhancing the effectiveness of communicating issues about cultural heritage in general of which consists of Ca Tru on printed newspaper by conducting survey on six newspapers: New Hanoi Newspaper, New Hanoi Weekend Newspaper, People newspaper, People Weekend Newspaper, Culture Newspaper, Cultural Heritage Magazine from 6/2010 to 6/2014. Since, problems on activity of communicating cultural heritage on printed newspaper; Analyzing specific characteristics of communication on printed newspaper compared to other forms of newspaper ; Proposing some solutions on communication activities which aim at conserving and promoting cultural heritages of which include Ca tru more appropriately and effectively.
12. Applicability in practice:
The topic contributes to summarize the information propaganda process of the newspapers including Culture, Heritage Magazine, New Hanoi, New Hanoi weekend, People, People weekend for Ca tru cultural heritage within 5 years since Ca tru was recognized as Intangible Cultural Heritage of Humanity by UNESCO.
The topic has practical value to those working in the media, those working in the field of cultural management, reporters, editors of press and media agencies, the management agencies of Ca tru cultural heritage and those who are interested in, like Ca tru.
Analyzing and pointing out the issues as the frequency of news articles, information content, the content of Ca Tru heritage of press works which are listed. Methods of expressing and approaching the readers of the five press publications under the study of the topic. So that there are proposals for appropriate measures to achieve greater communication effectiveness.
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