TTLV: Preserving and promoting Hanoi's tangible cultural heritage in print media

MASTER'S THESIS INFORMATION

1. Student's full name:Ngo Thi Ha

2. Gender: Female

3. Date of birth: October 9, 1983

4. Place of birth: Hanoi

5. Decision on recognition of students No. 2797/2012/QD-XHNV-SDH, dated: December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:Preserving and promoting Hanoi's tangible cultural heritage in print.

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Dr. Do Thi Quyen– Head of Publishing and Distribution Department, University of Culture

10. Summary of thesis results:

The topic of the thesis is: “Preservation and promotion of Hanoi’s tangible cultural heritage in print media” (survey of 3 newspapers: Nhan Dan, Van Hoa, Ha Noi Moi from January 2012 to December 2013). The thesis studies and analyzes the content and form of reflection on the conservation and promotion of Hanoi’s tangible cultural heritage in print media to propose solutions to improve the quality of print media on the conservation and promotion of Hanoi’s tangible cultural heritage.

The thesis has selected the most basic knowledge, raised theoretical issues about print newspapers to point out the characteristics and role of print newspapers in social life. Through this, the author of the thesis also surveyed public feedback on "Preserving and promoting Hanoi's tangible cultural heritage" as a basis for developing solutions to improve the quality of printed newspapers on this activity. The author mainly analyzed issues related to "Preserving and promoting Hanoi's tangible cultural heritage", including analyzing the content and form of expression of each genre published in the 3 surveyed newspapers. Based on theoretical and practical issues, the author proposed a number of solutions to further improve the quality of printed newspapers on the issue of preserving and promoting Hanoi's tangible cultural heritage of the 3 newspapers above.

11. Practical application:

The results of this topic will contribute to the theory of Journalism on the issue of preserving and promoting Hanoi's tangible cultural heritage in print media. This can be considered a reference document for students, journalists, press agencies, press planners as well as cultural managers. In carrying out the thesis, the author also hopes that cadres, reporters, editors... of Nhan Dan, Ha Noi Moi, Van Hoa newspapers as well as those working in print media will have a theoretical perspective on this issue and can apply it in practice in improving the quality of news and articles.

12. Further research directions:

Continue to study in depth the issue of “Preserving and promoting Hanoi’s tangible cultural heritage” in various types of print media, interview more journalists and experts, and expand the scope of the survey to more print media to have a more general view.

13. Published works related to the thesis:

- “Preserving and promoting the value of tangible cultural heritage of Thang Long – Hanoi” – Institute of Cultural Studies, Vietnam Academy of Social Sciences.

- Master's thesis: "Press with the introduction and contribution to the preservation of cultural heritage in Hanoi" by author Dao Thi Minh Nguyet (2004), University of Social Sciences and Humanities; "Press with the issue of preserving and promoting Hanoi's cultural heritage" by author Hoang Huong Tra (2007), University of Social Sciences and Humanities.

INFORMATION ON MASTER'S THESIS

1. Full name of student: Ngo Thi Ha 2. Gender: Female

3. Date of birth: October 9, 1983 4. Place of birth: Hanoi

5. Admission decision number: 2797/2012/QD-XHNV-SDH, dated December 28, 2012 by Rector of University of Social Sciences and Humanities, Vietnam National University.

6. Changes in training process: None

7. Official thesis title: Preserving and promoting the Tangible Cultural Heritages of Hanoi on the printed newspapers.

8. Major: Journalism 9. Code: 60320101

10. Supervisor: Dr. By Thi Quyen – Dean of Publishing Faculty, University of Culture

11. Summary of official thesis' results:

The topic of the thesis is: “Preserving and promoting the Tangible Cultural Heritages of Hanoi on printed newspapers” (investigated on 3 newspapers: People's Daily, Culture, New Hanoi newspapers from January 2012 to December 2013). The thesis studies and analyzes the contents and forms reflect the preservation and promotion of the Tangible Cultural Heritages of Hanoi on printed newspapers in order to offer solutions for improving quality of printed newspapers mentioning the preservation and promotion of Tangible Cultural Heritages of Hanoi.

The thesis selected the most basic knowledge and mentioned mentioned issues on printed newspapers to indicate features and roles of printed newspapers to social life. In addition, the author also evaluated the responses of people on “the preservation and promotion of Tangible Cultural Heritages of Hanoi” as a basis to build solutions for improving the quality of these newspapers. The authors mainly analyzed such issues related to “the preservation and promotion of Tangible Cultural Heritages of Hanoi”, in which she analyzed the contents and forms of each types published in 3 reviewed newspapers. Based on issues of practical reasoning, the author recommends some solutions for improving quality of printed newspapers mentioning the preservation and promotion of Tangible Cultural Heritages of Hanoi of the three newspapers mentioned above.

12. Practical application capacity:

Results of this topic will contribute to supplement to theories of Journalism in respect of preservation and promotion of Tangible Cultural Heritages of Hanoi on the printed newspapers. It can be considered as reference materials for students, journalists, journalism agencies, journals and cultural planning managers. By doing this thesis, the author wishes to provide one angle of view of this issue to officers, reporters, editors, etc., of People's Daily, New Hanoi, Culture as well as people in journal sector and to be possibly applied in practice for improving quality of news, articles.

13. Later research orientations:

Continue studying further in “Preservation and promotion of Tangible Cultural Heritages of Hanoi” on types of the printed newspapers, interview more journalists and experts, and expand scope of surveying on more newspapers for higher overall view.

14. Published works in relation to the thesis:

- “Preserving and promoting value of Tangible Cultural Heritages of Thang Long – Hanoi” - Institute of Cultural Studies, Institute of Socio-Science of Vietnam.

- Master's Thesis: “Newspapers for the introduction and preservation of Cultural Heritages in Hanoi” by the author Dao Thi Minh Nguyet (in 2004), University of Social Sciences and Humanities; “Newspapers for the introduction and preservation of Cultural Heritages in Hanoi” by the author Hoang Huong Tra (in 2007), University of Social Sciences and Humanities.