TTLV: Preserving and promoting Hanoi's tangible cultural heritage in print media.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Ngo Thi Ha

2. Gender: Female

3. Date of birth: October 9, 1983

4. Place of birth: Hanoi

5. Decision on student admission No. 2797/2012/QD-XHNV-SDH, dated December 28, 2012, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:Preserving and promoting Hanoi's tangible cultural heritage through print media.

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Dr. Do Thi Quyen– Head of the Publishing and Distribution Department, University of Culture

10. Summary of the thesis results:

The topic of this thesis is: "Preserving and Promoting Hanoi's Tangible Cultural Heritage in Print Media" (a survey of three newspapers: Nhan Dan, Van Hoa, and Hanoi Moi from January 2012 to December 2013). The thesis explores and analyzes the content and form of reporting on the preservation and promotion of Hanoi's tangible cultural heritage in print media, aiming to propose solutions to improve the quality of print media coverage on this issue.

This thesis selects the most fundamental knowledge, raising theoretical issues about print journalism to highlight its characteristics and role in social life. Through this, the author also surveys public feedback on "Preserving and promoting Hanoi's tangible cultural heritage" as a basis for developing solutions to improve the quality of print journalism on this topic. The author primarily analyzes issues related to "Preserving and promoting Hanoi's tangible cultural heritage," specifically examining the content and form of each genre published in the three surveyed newspapers. Based on theoretical and practical issues, the author proposes several solutions to further improve the quality of print journalism on the preservation and promotion of Hanoi's tangible cultural heritage in these three newspapers.

11. Practical applications:

The results of this study will contribute to supplementing the theoretical framework of Journalism on the issue of preserving and promoting Hanoi's tangible cultural heritage in print media. This can be considered a reference document for students, journalists, media organizations, media planners, and cultural managers. In completing this thesis, the author also hopes that officials, reporters, editors... of newspapers such as Nhan Dan, Hanoi Moi, and Van Hoa, as well as those working in print media, will gain an additional theoretical perspective on this issue and be able to apply it in practice to improve the quality of news and articles.

12. Future research directions:

We will continue to delve deeper into the topic of "Preserving and promoting Hanoi's tangible cultural heritage" through various print media formats, interviewing more journalists and experts, and expanding the scope of our survey to include more print publications to gain a more comprehensive overview.

13. Published works related to the thesis:

- “Preserving and promoting the value of the tangible cultural heritage of Thang Long - Hanoi” - Institute of Culture Research, Vietnam Academy of Social Sciences.

- Master's theses: "Journalism and its role in introducing and contributing to the preservation of cultural heritage in Hanoi" by Dao Thi Minh Nguyet (2004), University of Social Sciences and Humanities; "Journalism and the issue of preserving and promoting Hanoi's cultural heritage" by Hoang Huong Tra (2007), University of Social Sciences and Humanities.

INFORMATION ON MASTER'S THESIS

1. Full name of student: Ngo Thi Ha 2. Gender: Female

3. Date of birth: October 9, 1983 4. Place of birth: Hanoi

5. Admission decision number: 2797/2012/QD-XHNV-SDH, dated December 28, 2012 by Rector of University of Social Sciences and Humanities, Vietnam National University.

6. Changes in training process: None

7. Official thesis title: Preserving and promoting the Tangible Cultural Heritages of Hanoi on the printed newspapers.

8. Major: Journalism 9. Code: 60320101

10. Supervisor: Dr. By Thi Quyen – Dean of Publishing Faculty, University of Culture

11. Summary of official thesis' results:

The topic of the thesis is: “Preserving and promoting the Tangible Cultural Heritages of Hanoi on printed newspapers” (investigated on 3 newspapers: People's Daily, Culture, New Hanoi newspapers from January 2012 to December 2013). The thesis studies and analyzes the contents and forms reflect the preservation and promotion of the Tangible Cultural Heritages of Hanoi on printed newspapers in order to offer solutions for improving quality of printed newspapers mentioning the preservation and promotion of Tangible Cultural Heritages of Hanoi.

The thesis selected the most basic knowledge and mentioned mentioned issues on printed newspapers to indicate features and roles of printed newspapers to social life. In addition, the author also evaluated the responses of people on “the preservation and promotion of Tangible Cultural Heritages of Hanoi” as a basis to build solutions for improving the quality of these newspapers. The authors mainly analyzed such issues related to “the preservation and promotion of Tangible Cultural Heritages of Hanoi”, in which she analyzed the contents and forms of each types published in 3 reviewed newspapers. Based on issues of practical reasoning, the author recommends some solutions for improving quality of printed newspapers mentioning the preservation and promotion of Tangible Cultural Heritages of Hanoi of the three newspapers mentioned above.

12. Practical application capacity:

Results of this topic will contribute to supplement to theories of Journalism in respect of preservation and promotion of Tangible Cultural Heritages of Hanoi on the printed newspapers. It can be considered as reference materials for students, journalists, journalism agencies, journals and cultural planning managers. By doing this thesis, the author wishes to provide one angle of view of this issue to officers, reporters, editors, etc., of People's Daily, New Hanoi, Culture as well as people in journal sector and to be possibly applied in practice for improving quality of news, articles.

13. Later research orientations:

Continue studying further in “Preservation and promotion of Tangible Cultural Heritages of Hanoi” on types of the printed newspapers, interview more journalists and experts, and expand scope of surveying on more newspapers for higher overall view.

14. Published works in relation to the thesis:

- “Preserving and promoting value of Tangible Cultural Heritages of Thang Long – Hanoi” - Institute of Cultural Studies, Institute of Socio-Science of Vietnam.

- Master's Thesis: “Newspapers for the introduction and preservation of Cultural Heritages in Hanoi” by the author Dao Thi Minh Nguyet (in 2004), University of Social Sciences and Humanities; “Newspapers for the introduction and preservation of Cultural Heritages in Hanoi” by the author Hoang Huong Tra (in 2007), University of Social Sciences and Humanities.