INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Thieu Thu Quynh
2. Gender: Female
3. Date of birth: July 24, 1990
4. Place of birth: Tuyen Quang
5. Decision No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: None
7. Thesis title:"Characteristics of Vietnamese Lunar New Year newspapers during the period 2011-2015".
8. Major: Journalism Code: 60.32.01.01
9. Scientific supervisor:Assoc. Prof. Dr. Pham Thanh Hung– Faculty of Literature, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
This thesis examines the characteristics of content and information dissemination in Vietnamese Lunar New Year newspapers during the period 2011-2015. It identifies the difficulties and limitations that still exist in the current methods of producing Lunar New Year newspapers by media outlets. Based on this, it proposes solutions to improve the effectiveness of Lunar New Year newspapers in a time when print newspapers in general, and Lunar New Year newspapers in particular, are no longer as popular with readers as before.
11. Practical applications:
In recent years, media outlets have faced numerous challenges, such as declining circulation and low advertising revenue. Furthermore, the rapid development of information technology and electronic media, social networks, and Facebook has significantly impacted the development of traditional media in general, and Lunar New Year newspapers in particular. This thesis offers constructive suggestions for improving the quality of Vietnamese Lunar New Year newspapers, a unique journalistic publication that deserves preservation, maintenance, and promotion.
12. Future research directions:
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name:Thieu Thu Quynh 2. Sex: Female
3. Date of birth: July 24, 1990 4. Place of birth: Tuyen Quang
5. Admission decision number: 2998/QD-XHNV-SDH dated 30thDecember 2013 by the Rector of University of Social Sciences nad Humanities, Vietnam National University.
6. Changes in academic process: N/A
7. Official thesis title: “Characteristics of Vietnamese's Spring newspaper in the period from 2011 to 2015”.
8. Major: Journalism Code: 60.32.01.01
9. Supervisors: Assoc. Dr. Pham Thanh Hung.
10. Summary of the findings of the thesis:
Thesis explores the content and form of the Spring newspaper in the period from 2011 to 2015. Pointing out the difficulties, limitations exist in the Spring newspaper of journalistic practice press agency nowaday. Then solutions proposed to improve the efficiency of the information in when Spring newspaper and print newspaper is no longer be interested readers as before.
11. Practical applicability, if any:
These years, the press agency has faced many difficulties as the released amount declines, low ad profits... Besides, the strong development of technology - information and forms electronic media, social networking site, facebook ... has much less impact on the development of different types of traditional media in general and Spring newspaper. Dissertations are constructive suggestions to improve the quality of Vietnam's Spring newspapers, a special type of press should be conserved, preserved and promoted.
12. Further research directions, if any:
13. Thesis-related publications: N/A
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