TTLV: Consumer behavior of Hanoi people in using cooking oil

1. Student's full name: Truong Thi Huong Giang

2. Gender: Female

3. Date of birth: March 1, 1985

4. Place of birth: Thai Binh

5. Decision to recognize the student No. 1257/QD-XHNV-SDH, dated October 21, 2010, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis title: Consumer behavior of Hanoi residents in the use of cooking oil

8. Major: Sociology Code: 60.31.30

9. Scientific supervisor: Assoc. Prof. Dr. Pham Bich San

10. Summary of the thesis results:

Based on an examination of the current state of cooking oil consumption among Hanoi households, this study analyzes and evaluates the trends and habits of cooking oil consumption in particular, and food consumption in general, among urban residents.

The study also examines the factors influencing the consumption behavior and choices of urban residents, based on a consumption approach that focuses on direct household consumption of cooking oil in daily life.

11. Practical application:

The research findings will contribute to providing managers and relevant agencies with a comprehensive and objective view of the current state of food consumption among urban consumers.

INFORMATION ON MASTER'S THESIS

1. Full name: Truong Thi Huong Giang 2. Sex: Female

3. Date of birth: March 1, 1985 4. Place of birth: Thai Binh

5. Admission decision number: 1257/QD-XHNV-SDH Dated October 21, 2010 by College of Social Sciences and Humanity, Vietnam National University, Hanoi.

6. Changes in academic process: None

7. Official thesis title: The consuming behavior of Hanoi residents in cooking oil usage.

8. Major: Sociology Code: 60.31.30

9. Supervisors: Assoc. Prof. Pham Bich San

10. Summary of the findings of the thesis:

Based on the review of cooking oil consumption situation of Hanoi households, this research has analyzed and evaluated the trend, habit of cooking oil consumption behavior in particular and food usage in general of urban residents.

The research also considers the factors affecting consumption behavior and choice of urban people, based on the approach of household's daily cooking oil consumption.

11. Practical applicability, if any:

The result of research will contribute to help related managers and sectors to have an objective overview on the current situation of food consumption of urban residents.