TTLV: Consumer behavior of Hanoi people in using cooking oil

1. Student's full name: Truong Thi Huong Giang

2. Gender: Female

3. Date of birth: March 1, 1985

4. Place of birth: Thai Binh

5. Decision on recognition of students No. 1257/QD-XHNV-SDH, October 21, 2010, by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Consumer behavior of Hanoi people in using cooking oil

8. Major: Sociology Code: 60.31.30

9. Scientific advisor: Associate Professor, Dr. Pham Bich San

10. Summary of thesis results:

Based on examining the current status of cooking oil consumption of Hanoi households, the topic analyzes and evaluates the trends and habits of cooking oil consumption behavior in particular and food in general of urban people.

The topic also examines factors affecting consumption behavior and consumption choices of urban residents, based on the consumption approach of direct household consumption in daily cooking oil use.

11. Practical application:

The research results of the topic will contribute to helping managers, levels and related sectors have a comprehensive and objective view of the current situation of urban consumers' consumption of food and beverages.

INFORMATION ON MASTER'S THESIS

1. Full name: Truong Thi Huong Giang 2. Sex: Female

3. Date of birth: March 1, 1985 4. Place of birth: Thai Binh

5. Admission decision number: 1257/QD-XHNV-SDH Dated October 21, 2010 by College of Social Sciences and Humanity, Vietnam National University, Hanoi.

6. Changes in academic process: None

7. Official thesis title: The consuming behavior of Hanoi residents in cooking oil usage.

8. Major: Sociology Code: 60.31.30

9. Supervisors: Assoc. Prof. Pham Bich San

10. Summary of the findings of the thesis:

Based on the review of cooking oil consumption situation of Hanoi households, this research has analyzed and evaluated the trend, habit of cooking oil consumption behavior in particular and food usage in general of urban residents.

The research also considers the factors affecting consumption behavior and choice of urban people, based on the approach of household's daily cooking oil consumption.

11. Practical applicability, if any:

The result of research will contribute to help related managers and sectors to have an objective overview on the current situation of food consumption of urban residents.