TTLV: Images of Vietnamese businessmen in economic newspapers

1. Student's full name: Nguyen Thi Nhung 2. Gender female

3. Date of birth: October 9, 1987

4. Place of birth: Bach Ha, Yen Binh, Yen Bai

5. Decision on recognition of students No. 4295/QD-XHNV December 16, 2016 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Image of Vietnamese businessmen in economic newspapers

8. Major: Journalism; Code: 60.32.01.01

9. Scientific advisor: Dr. Pham Hai Chung - Lecturer at the Academy of Journalism and Communication.

10. Summary of thesis results:

Building a personal image is considered a way to prove the existence of each individual in the big world, so that others know the difference, unique identity, unique personality, without being confused with anyone else, this attracts the attention of those around. Especially for businessmen who are considered the core force of the country's economy. Building the image of businessmen is not only a personal goal but also a form of building and supporting businesses, organizations or product brands.

The press plays an important role in building the image of entrepreneurs. The press is the bridge for the image of entrepreneurs to be spread to the public, bringing them sympathy and trust.

Nowadays, there are many business leaders who are developing excellent businesses and have a great influence on society such as Pham Nhat Vuong, Truong Gia Binh, Pham Thi Viet Nga... However, besides that, there are also many businessmen who have not really achieved the heart and level required of a true businessman.

Thesis:"Image of Vietnamese businessmen in economic newspapers"In addition to the introduction stating the reasons for choosing the topic, research history, research objectives and content, research objects, scope, research methods, theoretical and practical significance of the topic, the thesis has 3 chapters:

In chapter 1, the thesis clarifies the concepts of press, print press, economic print press, image, entrepreneur, as well as the communication theory of entrepreneur image, the role of economic print press in building entrepreneur image, the important role of Vietnamese entrepreneurs in the current economic integration development.

In Chapter 2, the thesis focuses on analyzing the surveyed articles carrying messages about the image of entrepreneurs in economic newspapers: their role for the country and society in the period of innovation and integration; Evaluation, commentary, criticism, contribution... to policies and projects of state agencies on social issues; creations and innovations that have achieved sustainable results...

In chapter 3, from the findings during the survey, the author boldly proposes solutions and recommendations to promote the role of the press in building the image of entrepreneurs in economic newspapers.

11. Practical application: (if any)

From surveying and analyzing the problem "Image of Vietnamese businessmen in economic newspapers”,The thesis will create a basis for further in-depth studies in the future on entrepreneurs in the mass media, especially in economic newspapers.

The thesis is a reference document for reporters, journalists, business and enterprise media workers when exploiting the topic of entrepreneurs in print media. This is also a document for entrepreneurs to see their position and role in the process of building enterprises, contributing to promoting the country's economy. At the same time, the thesis also adds a voice to state management agencies to clearly recognize the importance as well as the contributions of entrepreneurs and enterprises, contributing to changing policies, giving priority to promoting the development of the entrepreneurial team.

12. Further research directions: (if any)

From this thesis, we can suggest further research directions on entrepreneurs: Vietnamese entrepreneurs in the integration period; The relationship between business media workers and the press; The image of entrepreneurs on television...

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Nhung 2. Sex: Female

3. Date of birth: 09^ndOctober 1987 4. Place of birth: Yen Bai

5. Admission decision number: 4295/QD-XHNV Dated 16^thDecember 2016 by the Headmaster of University of Social Sciences and Humanities, Vietnam National University of Hanoi City.

6. Changes in academic process: None

7. Official thesis title: The Image of Vietnamese businessmen in economic printing press

8. Major: Press 9. Code: 60.32.01.01

10. Supervisors: Dr Pham Hai Chung, Lecturer in Academy of Journalism and Communication

11. Summary of the findings of the thesis:

Building personal image is considered as a way to prove the existence of each individual in the wider world, so that others can know their differences, their own identity, their individuality, and not similar to others and this attracts the attention of the people around. In particular, for businessmen people who are considered the core force of the national economy. Building the image of businessmen is not only a personal goal but also a form to support businesses, organizations or brands.

Journalism plays an important role in building the image of businessmen. Press is the bridge for the image of businessmen to be spread to every public, giving them the sympathy and trust.

At present, there are many excellent business leaders who have great influence on society such as Pham Nhat Vuong, Truong Gia Binh, Pham Thi Viet Nga... However, besides, there are many businessmen who do not really achieve the mind, the need of a businessman in the right sense.

Apart from the introduction of reasons for selection of subject, research history, objectives and contents of study, objects and scope of study research methods, theoretical and practical significance of the topic, the thesis: "The image of Vietnamese businessmen in the economic printing press" has three chapters:

In Chapter one, the thesis clarifies the concepts of journalism, printing press , economics printing press, images, businessmen, as well as the theory of communication about the image of businessmen, the important role of Vietnamese businessmen in the current economic development.

In chapter two, the thesis focuses on analyzing the articles that have carried the message of the image of businessmen in the economic press; their roles for the country and society in the period of integrated reform; Evaluation, comment, criticism, contribution ... policies and schemes of state agencies on social issues; Innovations and innovation achieving sustainable results.

In chapter three, from the findings of the survey, the author boldly put forward solutions and recommendations to promote the role of the press in building the image of businessmen in the economic printing press.

12. Practical applicability, if any:

From the survey, analyzing the issue "The image of Vietnamese businessmen in economic printing press", the thesis will provide the basis for more in-depth studies later on businessmen on the mass media especially on Economic printing press.

The thesis is a reference for journalists, businessesmen communicators, businesses when extracting different topics about businessesmen in printing press. This is also a document for entrepreneurs to see their role in the process of building a business, contributing to the economic development of the country. At the same time, the thesis also adds voice to the state management agencies to recognize the importance as well as the contribution of businessmen, contribute to changing policies, give priority to promote the business to develop more.

13. Further research directions, if any:

this thesis may suggest the following further research on businessmen: Vietnamese businessmen in the period of integration; The relationship between businessmen communicators and journalists; the image of businessmen on television ....

14. Thesis-related publications: None