TTLV: Images of Vietnamese entrepreneurs in economic print media.

1. Student's full name: Nguyen Thi Nhung 2. Gender: Female

3. Date of birth: October 9, 1987

4. Place of birth: Bach Ha, Yen Binh, Yen Bai

5. Decision No. 4295/QD-XHNV dated December 16, 2016, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title: The image of Vietnamese entrepreneurs in economic print media.

8. Major: Journalism; Code: 60.32.01.01

9. Scientific supervisor: Dr. Pham Hai Chung – Lecturer at the Academy of Journalism and Communication.

10. Summary of the thesis results:

Building a personal image is seen as a way to demonstrate one's presence in the wider world, allowing others to recognize their uniqueness, identity, and personality, distinguishing them from anyone else and attracting attention. This is especially true for entrepreneurs, who are considered the core force of the national economy. Building a personal image is not only a personal goal but also a way to build and support their business, organization, or product brand.

The press plays a crucial role in building the image of entrepreneurs. It acts as a bridge, spreading the image of entrepreneurs to a wider audience, fostering goodwill and trust.

Currently, there are many entrepreneurs who lead businesses to outstanding growth and have a significant impact on society, such as Pham Nhat Vuong, Truong Gia Binh, and Pham Thi Viet Nga… However, alongside them, there are also many entrepreneurs who have not yet truly achieved the heart and vision necessary for a true entrepreneur.

Thesis:"Images of Vietnamese entrepreneurs in economic print media"Besides the introduction stating the reasons for choosing the topic, the history of research, the objectives and content of the research, the research subject and scope, the research methods, and the theoretical and practical significance of the topic, the thesis has 3 chapters:

Chapter 1 of the thesis clarifies the concepts of journalism, print media, economic print media, image, and entrepreneurs, as well as media theory on the image of entrepreneurs, the role of economic print media in building the image of entrepreneurs, and the important role of Vietnamese entrepreneurs in the current economic integration and development.

Chapter 2 of this thesis focuses on analyzing the surveyed articles that convey messages about the image of entrepreneurs in economic print media: their role in the country and society during the period of reform and integration; their evaluation, commentary, critique, and contributions to policies and projects of state agencies on social issues; and their sustainable achievements through innovations and creative approaches.

In Chapter 3, based on the findings of the survey, the author boldly proposes solutions and recommendations to enhance the role of journalism in building the image of entrepreneurs in economic print media.

11. Practical applications: (if any)

From surveying and analyzing the problemImages of Vietnamese entrepreneurs in economic print media.This thesis will provide a foundation for further research later on writing about entrepreneurs in mass media, especially in economic print newspapers.

This thesis serves as a reference document for reporters, journalists, and media professionals working with entrepreneurs and businesses when covering the topic of entrepreneurs in print media. It also helps entrepreneurs understand their position and role in building their businesses and contributing to the country's economic development. Furthermore, the thesis adds a voice to state management agencies, highlighting the importance and contributions of entrepreneurs and businesses, thereby contributing to policy changes and prioritizing the development of the entrepreneurial sector.

12. Future research directions: (if any)

This thesis may suggest further research directions on entrepreneurs: Vietnamese entrepreneurs in the integration period; the relationship between business communications professionals, businesses, and the press; the image of entrepreneurs on television, etc.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Nhung 2. Sex: Female

3. Date of birth: 09^ndOctober 1987 4. Place of birth: Yen Bai

5. Admission decision number: 4295/QD-XHNV Dated 16^thDecember 2016 by the Headmaster of University of Social Sciences and Humanities, Vietnam National University of Hanoi City.

6. Changes in academic process: None

7. Official thesis title: The Image of Vietnamese businessmen in economic printing press

8. Major: Press 9. Code: 60.32.01.01

10. Supervisors: Dr Pham Hai Chung, Lecturer in Academy of Journalism and Communication

11. Summary of the findings of the thesis:

Building personal image is considered as a way to prove the existence of each individual in the wider world, so that others can know their differences, their own identity, their individuality, and not similar to others and this attracts the attention of the people around. In particular, for businessmen people who are considered the core force of the national economy. Building the image of businessmen is not only a personal goal but also a form to support businesses, organizations or brands.

Journalism plays an important role in building the image of businessmen. Press is the bridge for the image of businessmen to be spread to every public, giving them the sympathy and trust.

At present, there are many excellent business leaders who have great influence on society such as Pham Nhat Vuong, Truong Gia Binh, Pham Thi Viet Nga... However, besides, there are many businessmen who do not really achieve the mind, the need of a businessman in the right sense.

Apart from the introduction of reasons for selection of subject, research history, objectives and contents of study, objects and scope of study research methods, theoretical and practical significance of the topic, the thesis: "The image of Vietnamese businessmen in the economic printing press" has three chapters:

In Chapter one, the thesis clarifies the concepts of journalism, printing press , economics printing press, images, businessmen, as well as the theory of communication about the image of businessmen, the important role of Vietnamese businessmen in the current economic development.

In chapter two, the thesis focuses on analyzing the articles that have carried the message of the image of businessmen in the economic press; their roles for the country and society in the period of integrated reform; Evaluation, comment, criticism, contribution ... policies and schemes of state agencies on social issues; Innovations and innovation achieving sustainable results.

In chapter three, from the findings of the survey, the author boldly put forward solutions and recommendations to promote the role of the press in building the image of businessmen in the economic printing press.

12. Practical applicability, if any:

From the survey, analyzing the issue "The image of Vietnamese businessmen in economic printing press", the thesis will provide the basis for more in-depth studies later on businessmen on the mass media especially on Economic printing press.

The thesis is a reference for journalists, businessesmen communicators, businesses when extracting different topics about businessesmen in printing press. This is also a document for entrepreneurs to see their role in the process of building a business, contributing to the economic development of the country. At the same time, the thesis also adds voice to the state management agencies to recognize the importance as well as the contribution of businessmen, contribute to changing policies, give priority to promote the business to develop more.

13. Further research directions, if any:

this thesis may suggest the following further research on businessmen: Vietnamese businessmen in the period of integration; The relationship between businessmen communicators and journalists; the image of businessmen on television ....

14. Thesis-related publications: None