TTLV: The current image of Vietnamese aviation in the press.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: BUI THI HAI YEN 2. Gender: Female

3. Date of birth: October 26, 1986 4. Place of birth: Phuong Lien Ward, Dong Da District, Hanoi.

5. Decision on student admission No. 1528/2009/QD-XHNV-KH&SDH, dated October 14, 2009, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis Title:The current image of Vietnamese aviation in the press..

8. Major: Journalism; 9. Code: 60 32 01

10. Scientific supervisor: Dr. Nguyen Thi Hong Nam, Diplomatic Academy of Vietnam.

11. Summary of the thesis results:

The thesis has systematized the general theoretical basis of branding and brand image, including the issue of brand image in the press.

This thesis specifically examines the image of the Vietnamese aviation industry as presented in newspapers such as Tuoi Tre, Thanh Nien, Tien Phong, Vietnamnet, and Vnexpress from 2010 to June 2012. It surveys and provides practical assessments of the image of Vietnamese aviation, analyzes both negative and positive aspects of the industry, and identifies difficulties and obstacles hindering the development of a positive aviation image.

Therefore, this thesis proposes solutions and recommendations to improve the image of Vietnamese aviation in the press in the future.

12. Practical applications: This thesis can serve as a reference for communications officers in the Vietnamese aviation industry, Vietnamese airlines, and other businesses in building brand image.

13. Further research directions: Public relations in journalism across different fields.

14. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: BUI THI HAI YEN 2. Gender: Female

3. Date of birth: October 26, 1986 4. Place of birth: Dong Da – Hanoi

5.Admission decision number: 1528/2009/QD-XHNV-KH&SĐH, Dated October 14, 2009 by President of the Vietnam National University, Hanoi.

6. Changes in academic process: No.

7. Official thesis title:Brand Identity of Vietnam Aviation on newspapers

8. Major: Journalism 9. Code: 60 32 01

10. Supervisors: PhD, Mrs Nguyen Thi Hong Nam, Diplomatic Academy of Vietnam.

11. Summary of the findings of the thesis:

The thesis generally presents the theoretical knowledge of brand and brand identity and in particular, focus on brand identity on newspapers.

The thesis delivers a specific research on the brand identity of Vietnam Aviation on Tuoi Tre newspapers, Thanh Nien newspapers, Tien Phong newspapers, Vietnamnet News, Vnexpress News from 2010 to 6/2012, providing readers with real assessment on Vietnam Aviation image.

Besides, the thesis also evaluates the current status and the difficulties in making brand identity of Vietnam Aviation.

On the basis of these above-mentioned analysis and assessments, the thesis recommends solution to improve brand identity of Vietnam Aviation on newspapers.

12. Practical applicability, if any: The thesis is document for PR personnel in Vietnam Aviation, Vietnam Airlines and other businesses to make brand identity.

13. Further research directions, if any: Public relations on newspapers.

14. Thesis-related publications: No.