TTLV: Image of Vietnam Airlines in the press today.

MASTER'S THESIS INFORMATION

1. Student's full name: BUI THI HAI YEN 2. Gender: Female

3. Date of birth: October 26, 1986 4. Place of birth: Phuong Lien Ward, Dong Da District, Hanoi.

5. Decision on recognition of students No. 1528/2009/QD-XHNV-KH&SDH, dated October 14, 2009 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis title:Image of Vietnam Airlines in the press today.

8. Major: Journalism; 9. Code: 60 32 01

10. Scientific advisor: Dr. Nguyen Thi Hong Nam, Diplomatic Academy of Vietnam.

11. Summary of thesis results:

The thesis has systematized the general theoretical basis of brands and brand image, in which, it mentions the issue of brand image in the press.

The thesis specifically studied the Image of Vietnam Aviation Industry in the newspapers Tuoi Tre, Thanh Nien, Tien Phong, Vietnamnet, Vnexpress during the period from 2010 to June 2012, surveyed and gave practical assessments of the Image of Vietnam Aviation, analyzed the negative and positive images of Aviation, pointed out the difficulties and factors hindering the construction of the Image of Aviation.

From there, the thesis proposes solutions and recommendations to improve the image of Vietnam Aviation in the press in the coming time.

12. Practical applicability: The thesis can be used as a reference for communications officers in the Vietnam Aviation industry, Vietnamese airlines and other businesses in building brand image.

13. Further research directions: Public relations in the press in other fields.

14. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: BUI THI HAI YEN 2. Gender: Female

3. Date of birth: October 26, 1986 4. Place of birth: Dong Da – Hanoi

5.Admission decision number: 1528/2009/QD-XHNV-KH&SĐH, Dated October 14, 2009 by President of the Vietnam National University, Hanoi.

6. Changes in academic process: No.

7. Official thesis title:Brand Identity of Vietnam Aviation on newspapers

8. Major: Journalism 9. Code: 60 32 01

10. Supervisors: PhD, Mrs Nguyen Thi Hong Nam, Diplomatic Academy of Vietnam.

11. Summary of the findings of the thesis:

The thesis generally presents the theoretical knowledge of brand and brand identity and in particular, focus on brand identity on newspapers.

The thesis delivers a specific research on the brand identity of Vietnam Aviation on Tuoi Tre newspapers, Thanh Nien newspapers, Tien Phong newspapers, Vietnamnet News, Vnexpress News from 2010 to 6/2012, providing readers with real assessment on Vietnam Aviation image.

Besides, the thesis also evaluates the current status and the difficulties in making brand identity of Vietnam Aviation.

On the basis of these above-mentioned analysis and assessments, the thesis recommends solution to improve brand identity of Vietnam Aviation on newspapers.

12. Practical applicability, if any: The thesis is document for PR personnel in Vietnam Aviation, Vietnam Airlines and other businesses to make brand identity.

13. Further research directions, if any: Public relations on newspapers.

14. Thesis-related publications: No.