MASTER'S THESIS INFORMATION
1. Student's full name: NGUYEN THI NHU HOA: 2. Gender: Female
3. Date of birth: October 26, 1988
4. Place of birth: Nhat Tan, Tien Lu, Hung Yen
5. Decision on recognition of graduate students No. 2119/QD-XHNV-SDH, dated: November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(record the forms of change and the corresponding time)
7. Thesis topic name:Organization and operation of corporate communications department in small and medium enterprises in Hanoi"(Based on survey data from two enterprises: Vietsun Finance Joint Stock Company and Vision Tourism Joint Stock Company).
8. Major: Journalism; Major:.................................... Code: 60.32.01
9. Scientific advisor: Associate Professor, Dr. Nguyen Van Dung, Academy of Journalism and Communication.
10. Summary of thesis results:
The thesis summarizes some theories about communication, communication in enterprises, organizational structure and operation of the communication department in enterprises. The author has analyzed and pointed out the specific activities of internal communication and external communication. From the analysis of the organizational structure and communication activities of two specific enterprises, the author has made comments on the advantages and disadvantages of each model and proposed short-term and long-term solutions with high practicality. In particular, the author has built a system of basic and necessary skills for communication staff to help improve the efficiency of this department.
11. Practical application:
This is a useful thesis for Vietnamese small and medium enterprises. It helps enterprises to recognize the existing problems in their communication activities. At the same time, the thesis is a useful reference for those who do not work in the field of communication, but want to learn about how to organize the communication department in the enterprise to serve related issues and is useful for those who study communication, especially business communication.
12. Further research directions: (if any)
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN THI NHU HOA 2. Sex: female.
3. Date of birth: October 26, 1988 4. Place of birth: ......................................................................... Hung Yen province.
5. Admission decision number: 2119/QD-XHNV-SDH. Dated November 1, 2011
6. Changes in academic process: ..........................................................................................
(List the forms of change and corresponding times)
7. Official thesis title: The organization and operation of communications department in Small and Medium-sized Enteprises in Hanoi "(Based on the survey documents of two enteprises: Vietsun Corporation Finance and Wide Eyed travel companies).
8. Major: Journalism; 9. Code: 60.32.01
10. Supervisors: Assoc. Prof. PhD. Nguyen Van Dung,Academy of Journalism and Communication
11. Summary of the findings of the thesis:
The thesis presents a numerous theories of communication in industries, structure and activities of the communication department as well. The significant role of internal and external communication in organizations were studied. Based on analyzing the structure and activities of the communication department in two specific companies, the author gave her opinions on advantages and disadvantages of each model and provided some high reality solutions in short and long time. Moreover, the author also summarizes necessary skills for communication officers to improve the efficiency of the department.
12. Practical applicability, if any: .............................................................................................
13. Further research directions, if any: ................................................................................
14. Thesis-related publications: ..........................................................................................
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