MASTER'S THESIS INFORMATION
1. Student's full name: Ngo Thi Giang 2. Gender: Female
3. Date of birth: October 1, 1988
4. Place of birth: Hai Phong
5. Decision on recognition of students No. 2797/QD-XHNV-SDH. December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: none
7. Thesis topic: Research on product promotion strategies at four-star hotels in Hai Phong city
8. Major: Tourism Studies; Code: (pilot training program)
9. Scientific advisor: Dr. Vu Manh Ha, University of Social Sciences and Humanities
10. Summary of thesis results:
- The thesis has systematized theoretical issues on product promotion strategy in hotel business as a basis for making recommendations to improve product promotion strategy at four-star hotels in Hai Phong city.
- Clarifying the current status of product promotion strategies at three typical four-star hotels in Hai Phong: Avani Hai Phong Harbour View Hotel, Camela Hotel and Sunflower International Village.
- Make recommendations to improve the product promotion strategy of four-star hotels in Hai Phong city.
11. Practical applicability: helps four-star hotels in Hai Phong city to perfect the product promotion strategies that the hotel is applying to achieve high efficiency in the business process.
12. Further research directions: continue to research marketing strategies at hotels in Hai Phong city.
13. Published works related to the thesis: none
INFORMATION ON MASTER'S THESIS
1. Full name: Ngo Thi Giang 2. Sex: Female
3. Date of birth: October 1, 1988 4. Place of birth: Hai Phong
5. Admission decision number: 2797/QD-XHNV-SDH Dated December 12, 2012by the Principal of University of Social Sciences and Humanities, Vietnam National University – Hanoi.
6. Changes in academic process: None
7. Official thesis title: Researching product promotion strategy in four-star hotels in Haiphong city
8. Major: Tourism 9. Code: Pilot training program
10. SupervisorsDr. Vu Manh Ha, Falculty of Tourism, Social Science and Humanity University
11. Summary of the findings of the thesis:
- Thesis systematized theoretical issues about product promotion strategy in the hospitality business as basis to give recommendations in order to improve product promotion strategies at the four-star hotel in Hai Phong city.
- Clarifying the product promotion strategies at three typical four-star hotels in Hai Phong city: Hai Phong Avani Harbor View Hotel, Camela Hotel and Sunflower int'l village Hai Phong.
- Provide recommendations in order to improve product promotion strategy of the four star hotels in Haiphong city.
12. Practical applicability, if any: helping the four-star hotels in Hai Phong city complete the product promotion strategies those are applied to achieve high efficiency in business process.
13. Further research directions, if any: continue research on marketing strategies for hotels in Hai Phong city.
14. Thesis-related publications:None
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