TTLV: Research on the consumer behavior of Arab tourists visiting Vietnam

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Dang Thu Tra 2. Gender: Female

3. Date of birth: August 1, 1995 4. Place of birth: Hanoi

5. Decision No. 4058/2022/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title: Research on the consumer behavior of Arab tourists visiting Vietnam.

8. Major: Tourism Code: 8810101.01

9. Scientific supervisor: Assoc. Prof. Dr. Pham Hong Long, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the thesis results:

The research results have identified factors influencing the consumption behavior of Arab tourists visiting Vietnam. The research methods used include descriptive statistics, Cronbach's Alpha reliability test, exploratory factor analysis (EFA), and linear regression analysis. The thesis determined that positive attitudes towards the destination and perceived behavioral control are the two main factors influencing the intentions and actual tourism consumption behavior of Arab tourists visiting Vietnam, while factors such as subjective norms, perceived service quality, previous travel experiences, and cultural-religious factors did not have a statistically significant influence on intentions or behavior, reflecting gaps in the practice of providing specialized services for the Muslim tourist segment in Vietnam.

11. Practical applications:

The research findings provide a reliable data source for management agencies, tourism businesses, and stakeholders in developing the Arab tourist market in Vietnam. The research model and empirical findings help to clearly identify the factors that truly influence, as well as the extent of their influence, on the intentions and consumption behavior of Arab tourists regarding tourism services. This provides a scientific basis for formulating policies, promotional strategies, and tourism products that are appropriate to the cultural characteristics and consumer psychology of this group.

12. Future research directions:

In further research, it is possible to conduct studies targeting specific groups of potential Arab tourists in source markets such as the UAE, Saudi Arabia, and Qatar to predict pre-trip behavior, thereby developing more effective strategies to attract tourists. Simultaneously, incorporating qualitative methods such as in-depth interviews and focus groups will help clarify sensitive cultural and religious factors that are difficult to measure with questionnaires. Furthermore, comparative research between Arab tourists and other Muslim tourist groups (such as Malaysia, Indonesia, etc.) is also a potential approach to identify differences and adjust segmentation policies accordingly.

INFORMATION ON MASTER'S THESIS

1. Full name: Dang Thu Tra 2. Sex: Female

3. Date of birth: August 1^st, 1995 4. Place of birth: Hanoi

5. Admission decision number: No. 4058/2022/QD-XHNVDated December 28, 2022 Principle of University of Social Sciences and Humanities, Vietnam Nation University, Hanoi

6. Changes in academic process: None

7. Official thesis title: A Study on the Consumer Behavior of Arab Tourists Traveling to Vietnam

8. Major: Tourism 9. Code: 8810101.01

10. Supervisors: Assoc. Prof, Dr Pham Hong Long, University of Social Sciences and Humanities, Vietnam Nation University, Hanoi

11. Summary of the findings of the thesis:

The research identifies key factors involving the consumer behavior of Arab tourists traveling to Vietnam. Analytical methods are diversely used, including descriptive statistics, reliability testing using Cronbach's Alpha, Exploratory Factor Analysis (EFA), and linear regression analysis. The results indicate that a positive attitude toward the destination and perceived behavioral control are the two most significant predictors of both intention and actual consumption behavior among Arab tourists. In contrast, factors such as subjective norms, perceived service quality, past travel experience, and cultural–religious compatibility did not show significantly significant effects on intention or behavior. This reflects existing gaps in the practical provision of specialized tourism services for the Muslim market segment in Vietnam.

12. Practical applicability:

The research findings serve as a reliable source of data for tourism authorities, businesses, and other stakeholders in developing the Arab tourist market in Vietnam. The proposed research model and empirical results provide a clear identification of the key factors and their relative influence on the consumption intention and actual behavior of Arab tourists. These insights offer a scientific foundation for formulating appropriate policies, marketing strategies, and tourism products that align with the cultural characteristics and consumer psychology of this specific target group.

13. Further research directions:

Further studies could focus on potential Arab tourists in key source markets such as the UAE, Saudi Arabia, and Qatar in order to predict pre-travel behavior and develop more effective strategies for attracting Arab visitors. Additionally, incorporating qualitative methods such as in-depth interviews and focus group discussions would provide deeper insights into culturally and religiously sensitive factors that are difficult to capture through structured questionnaires. A comparative study between Arab tourists and other Muslim traveler segments (eg, from Malaysia, Indonesia) also represents a promising direction to identify distinct behavioral patterns and refine market segmentation strategies accordingly.