TTLV: Developing tourism products based on the heritage of the Tam Phu Mother Goddess worship practices of the Vietnamese people.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Nguyen Dang Dat 2. Gender: Male

3. Date of birth: September 2, 1998

4. Place of birth: Nghe An

5. Decision on student admission No. 5626/QD-XHNV dated December 29, 2023, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis title: Developing tourism products based on the heritage of the Tam Phu Mother Goddess worship practices of the Vietnamese people.

8. Major: Tourism Code: 8810101.01

9. Scientific supervisor: Assoc. Prof. Dr. Dang Thi Phuong Anh

10. Summary of the thesis results:

The thesis "Developing Tourism Products Based on the Heritage of the Tam Phu Mother Goddess Worship Practices of the Vietnamese People" focuses on researching the value of the intangible cultural heritage of the Tam Phu Mother Goddess worship practices of the Vietnamese people, aiming to exploit it as a resource for sustainable tourism product development and community engagement in the modern context.

The study comprises four main chapters, with the following important contributions:

Academic gap: This thesis identifies the lack of in-depth, systematic research on the development of tourism products from the heritage of the Tam Phu Mother Goddess worship practices of the Vietnamese people, highlighting the need for an interdisciplinary approach in this field.

Theoretical basis: Based on theories of tourism products and the preservation of intangible cultural heritage, this thesis clarifies the characteristics and values ​​of the Vietnamese practice of worshipping the Mother Goddess of the Three Realms and proposes a harmonious approach between tourism development and heritage preservation.

Case study in Hanoi: Through field surveys and in-depth interviews, the study identifies the multifaceted value of heritage, while analyzing the current state of conservation, the risks of commercialization, and the potential for developing cultural and spiritual tourism.

Opportunity & Challenge Analysis: Based on data sources from the community, tourists, and experts, this thesis assesses the central role of community practice in the preservation, operation, and promotion of heritage.

Proposed solutions: This thesis proposes strategies for developing unique tourism products, promoting the role of the community, strengthening connections among stakeholders, and integrating heritage education into tourism.

Theoretical contributions include: (i) an analytical framework for the relationship between SPDL development and the preservation of intangible cultural heritage; (ii) identifying the leading role of the community; and (iii) suggesting a model for spiritual and cultural tourism in large cities like Hanoi.

11. Practical applications:

This thesis has high practical value, especially in the field of developing cultural and spiritual tourism associated with intangible cultural heritage. The research results can be used to:

ButSupport for tourism and cultural management agencies. In formulating tourism development policies based on heritage, it is essential to ensure a balance between conservation and exploitation.

ButProviding a scientific basis for the design and implementation of unique tourism products.Associated with the practice of worshipping the Mother Goddess of the Three Realms, it contributes to enriching the ecosystem of cultural tourism products in Hanoi and related localities.

ButEnhance community participation by proposing tourism development models.With consensus and collaboration from the practicing community, it contributes to raising awareness of heritage preservation from the very people who own the culture. It suggests that tourism businesses should develop tours and experiential programs that are appropriate to local cultural values, avoiding commercialization or distortion of the heritage.

- Applications in education and communication,This serves as a reference document in tourism human resource training, communicating heritage values, and raising public awareness of the Tam Phu Mother Goddess worship as a cherished part of national heritage.

12. Future research directions:

13. The published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: NGUYEN DANG DAT 2. Sex: Male

3. Date of birth: September 2, 1998 4. Place of birth: Nghe An

5. Admission decision number: 5626/QD-XHNV Dated Dated: December 29, 2023, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process:

7. Official thesis title: Developing Tourism Products Based on the Intangible Cultural Heritage of the Mother Goddess Worship of the Vietnamese People

8. Major: Tourism 9. Code: 8810101.01

9. Supervisors: Assoc. Prof. Dr. Dang Thi Phuong Anh

10. Summary of the findings of the thesis:

The thesis “Developing Tourism Products Based on the Intangible Cultural Heritage of the Mother Goddess Worship of the Vietnamese People” focuses on studying the values ​​of this intangible cultural heritage in order to utilize it as a resource for sustainable tourism product development and community connection in the modern context.
The research includes four main chapters with the following key contributions:

Academic gap: The thesis identifies the lack of comprehensive studies on the development of tourism products from the Mother Goddess worship heritage, emphasizing the need for an interdisciplinary approach.

Theoretical foundation: Based on theories of tourism product development and intangible cultural heritage conservation, the thesis clarifies the characteristics and values ​​of the Mother Goddess worship and proposes a balanced approach between tourism development and heritage preservation.

Case study in Hanoi: Through fieldwork and in-depth interviews, the research identifies the multidimensional values ​​of the heritage, analyzes the current preservation status, risks of commercialization, and potential for spiritual-cultural tourism development.

Opportunities and challenges: Using data from communities, tourists, and experts, the thesis assesses the pivotal role of practicing communities in heritage preservation, operation, and enhancement.

Proposed solutions: The thesis recommends specific strategies for tourism product development, promotes community engagement, strengthens stakeholder connections, and integrates heritage education in tourism.

Theoretical contributions include:(i) An analytical framework for the relationship between tourism product development and intangible cultural heritage conservation; (ii) Identification of the central role of local communities; (iii) Suggestion of a spiritual-cultural tourism model applicable in major urban areas like Hanoi.

11. Practical applicability:

The thesis has high practical applicability, especially in the field of developing cultural and spiritual tourism associated with intangible cultural heritage. The research findings can be used to:

ButSupport tourism and cultural management agenciesIn formulating heritage-based tourism development policies, ensuring a balance between conservation and exploitation.

- Provide a scientific foundationfor designing and implementing specialized tourism products linked to the practice of the Mother Goddess of the Three Realms belief, thereby enriching the cultural tourism ecosystem of Hanoi and other related localities.

ButEnhance community participationby promoting tourism development models that ensure consensus and collaboration from the practicing community, contributes to increased awareness of heritage preservation among cultural custodians themselves.

ButOffer suggestions for tourism businessesin building tour routes and experiential programs aligned with local cultural values, avoiding commercialization or distortion of the heritage.

- Be applied in education and communication,serving as reference material for workforce training, promoting heritage values, and raising public awareness about the Mother Goddess belief as a national heritage that deserves respect and preservation.

13. Further research directions:

14. Thesis-related publications: None