MASTER'S THESIS INFORMATION
1. Student's full name: Nguyen Dang Dat 2. Gender: Male
3. Date of birth: September 2, 1998
4. Place of birth: Nghe An
5. Decision on recognition of students No. 5626/QD-XHNV dated: December 29, 2023 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic: Developing tourism products based on the heritage of practicing the Vietnamese belief in worshiping the Mother Goddess of the Three Realms
8. Major: Tourism Code: 8810101.01
9. Scientific advisor: Associate Professor, Dr. Dang Thi Phuong Anh
10. Summary of thesis results:
The thesis "Developing tourism products based on the heritage of practicing the worship of the Mother Goddesses of the Three Realms of the Vietnamese people" focuses on studying the value of the intangible cultural heritage of practicing the worship of the Mother Goddesses of the Three Realms of the Vietnamese people, aiming to exploit it as a resource for developing sustainable tourism products and connecting the community in the modern context.
The study consists of four main chapters, with the following important contributions:
Academic gap: The thesis identifies that there is currently no in-depth, systematic work on developing tourism products from the heritage of the Vietnamese people's practice of worshipping the Mother Goddesses of the Three Realms, showing the need for an interdisciplinary approach in this field.
Theoretical basis: Based on theories on tourism products and intangible cultural heritage conservation, the thesis clarifies the characteristics and values of the Vietnamese practice of worshiping the Mother Goddesses of the Three Realms and proposes a harmonious approach between tourism development and heritage conservation.
Case study in Hanoi: Through field surveys and in-depth interviews, the study identifies the multidimensional value of heritage, while analyzing the conservation status, commercialization risks and potential for developing cultural and spiritual tourism.
Opportunity & Challenge Analysis: Based on data sources from the community, visitors and experts, the thesis assesses the central role of the community of practice in the conservation, operation and promotion of heritage.
Proposed solutions: The thesis proposes strategies for developing specific tourism products, promoting the role of the community, strengthening stakeholder connections, and integrating heritage education in tourism.
Theoretical contributions: Including (i) an analytical framework for the relationship between SPDL development and intangible cultural heritage conservation; (ii) identifying the leading role of the community; (iii) suggesting a model of spiritual cultural tourism in large cities like Hanoi.
11. Practical application:
The thesis has high practical value, especially in the field of developing cultural and spiritual tourism associated with intangible cultural heritage. The research results can be used to:
-Support for tourism and cultural management agencies In building tourism development policies based on heritage, ensuring a balance between conservation and exploitation.
-Providing a scientific basis for the design and implementation of specific tourism productsassociated with the practice of worshiping the Mother Goddess of the Three Palaces, contributing to enriching the cultural tourism product ecosystem of Hanoi and related localities.
-Enhance community participation, by proposing tourism development modelsThere is consensus and support from the community of practice, contributing to raising awareness of heritage conservation from the cultural owners themselves. Suggestions for tourism businesses in building tours and experience programs suitable for local cultural values, avoiding commercialization or distortion of heritage.
- Applications in education and communication,as reference material in training human resources for tourism, communicating heritage values, and raising public awareness of the worship of the Mother Goddesses of the Three Realms as part of the national heritage that needs to be respected.
12. Further research directions:
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN DANG DAT 2. Sex: Male
3. Date of birth: September 2, 1998 4. Place of birth: Nghe An
5. Admission decision number: 5626/QD-XHNV Dated Dated: December 29, 2023, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process:
7. Official thesis title: Developing Tourism Products Based on the Intangible Cultural Heritage of the Mother Goddess Worship of the Vietnamese People
8. Major: Tourism 9. Code: 8810101.01
9. Supervisors: Assoc. Prof. Dr. Dang Thi Phuong Anh
10. Summary of the findings of the thesis:
The thesis “Developing Tourism Products Based on the Intangible Cultural Heritage of the Mother Goddess Worship of the Vietnamese People” focuses on studying the values of this intangible cultural heritage in order to utilize it as a resource for sustainable tourism product development and community connection in the modern context.
The research includes four main chapters with the following key contributions:
Academic gap: The thesis identifies the lack of comprehensive studies on the development of tourism products from the Mother Goddess worship heritage, emphasizing the need for an interdisciplinary approach.
Theoretical foundation: Based on theories of tourism product development and intangible cultural heritage conservation, the thesis clarifies the characteristics and values of the Mother Goddess worship and proposes a balanced approach between tourism development and heritage preservation.
Case study in Hanoi: Through fieldwork and in-depth interviews, the research identifies the multidimensional values of the heritage, analyzes the current preservation status, risks of commercialization, and potential for spiritual-cultural tourism development.
Opportunities and challenges: Using data from communities, tourists, and experts, the thesis assesses the pivotal role of practicing communities in heritage preservation, operation, and enhancement.
Proposed solutions: The thesis recommends specific strategies for tourism product development, promotes community engagement, strengthens stakeholder connections, and integrates heritage education in tourism.
Theoretical contributions include:(i) An analytical framework for the relationship between tourism product development and intangible cultural heritage conservation; (ii) Identification of the central role of local communities; (iii) Suggestion of a spiritual-cultural tourism model applicable in major urban areas like Hanoi.
11. Practical applicability:
The thesis has high practical applicability, especially in the field of developing cultural and spiritual tourism associated with intangible cultural heritage. The research findings can be used to:
-Support tourism and cultural management agenciesIn formulating heritage-based tourism development policies, ensuring a balance between conservation and exploitation.
- Provide a scientific foundationfor designing and implementing specialized tourism products linked to the practice of the Mother Goddess of the Three Realms belief, thereby enriching the cultural tourism ecosystem of Hanoi and other related localities.
-Enhance community participationby promoting tourism development models that ensure consensus and collaboration from the practicing community, contributes to increased awareness of heritage preservation among cultural custodians themselves.
-Offer suggestions for tourism businessesin building tour routes and experiential programs aligned with local cultural values, avoiding commercialization or distortion of the heritage.
- Be applied in education and communication,serving as reference material for workforce training, promoting heritage values, and raising public awareness about the Mother Goddess belief as a national heritage that deserves respect and preservation.
13. Further research directions:
14. Thesis-related publications: None
Author:Training Department
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